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4 Reasons Why Small Businesses Should Invest in Social Media Marketing

With the world becoming more digital by the second, it's safe to say that social media will play a much larger role in people's lives from here on out.  And this is exactly the case for individuals who are involved in the business industry. While essentially created to facilitate communication [...]

2022-02-16T04:23:52+08:00November 22, 2021|

Working with Influencers: What Online Businesses Need to Know

On social media, 'following' is considered one of the most essential factors. After all, it's what dictates the number of people that your brand or business has reached.  But most important of all, it's what enables your social media page to function, specifically when it comes to promotions, sales, engagement, [...]

2022-02-16T04:24:28+08:00November 1, 2021|

Top Social Media Sites in the Philippines: A Guide for Online Businesses

The Philippines is considered to be the social media capital of the world. As such, almost every kind of social networking site is available in the country.  From sharing images, videos, status, exchanging messages, and even live streaming, people are increasingly relying on these social platforms to communicate and present [...]

2021-10-24T23:47:58+08:00October 24, 2021|

Google Algorithm Update 2021: 8 Major Changes

When you say internet, the first thing that will pop up in conversations will be Google.  After all, it's the platform that we commonly use to accomplish everyday tasks. From research, communication, streaming, gaming, and even work-related activities—in whatever we do—Google's always somehow involved.  On that note, the American multinational [...]

2021-10-04T13:26:21+08:00October 4, 2021|

Everything You Need To Know About Influencer Marketing

The art of marketing has transformed dramatically throughout the years. From print advertisements, television commercials, and online advertisements—companies have more to choose from when it comes to getting themselves out there. But something that has stayed constant is the use of famous faces to market a product or a brand.  [...]

2021-09-27T06:00:42+08:00September 27, 2021|

TikTok Marketing: A Guide to Making Effective Content

TikTok is considered one of the most influential social media platforms in the world at the moment. It boasts a total of 1.1 billion active users all over the globe and is showing no sign of stopping. What's more impressive about this video-sharing platform is that it managed to hook [...]

2021-08-27T05:41:56+08:00August 27, 2021|

7 Reasons Why Your Business Should Be On TikTok

Just four years after its launch, TikTok has become a force to be reckoned with when it comes to social media networking.  In no more than half a decade, the Chinese-made platform has amassed a total of 732 million monthly active users around the globe, making it one of the [...]

2021-08-20T07:53:23+08:00August 20, 2021|

Facebook Pixel: What It Is and Why You Need It

After launching on the internet in 2004, Facebook remains the most used social media platform in the world.  In 2021, Facebook's active user base grew to 2.7 billion, which equates to 38 percent of the world's overall population. Out of this, 74 million users are from the Philippines.  The country [...]

2021-07-21T07:07:13+08:00July 21, 2021|

3 Guaranteed Ways to Use Facebook Audiences for Better Ads

Facebook is one of the most in-demand social media platforms in the world. It's considered to be the biggest social network, with a staggering 2.85 billion active monthly users. And its biggest user base exists in - none other than - Asia. In the region, the Philippines is the fourth [...]

2022-02-16T04:26:35+08:00June 23, 2021|

How to Integrate EAT to Your SEO Content Strategy

SEO is vital for businesses that want to establish their online presence. Search engine algorithms continuously evolve, and there are trends that appear every now and then. This means businesses need to be constantly up to date with these changes. SEO is crucial for expanding brand awareness. As businesses are [...]

2022-02-16T04:29:28+08:00May 30, 2021|
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