On social media, people tend to focus on looks over other aspects. However, did you know that besides your appearance, the way you talk is also a deciding factor in your success? This is especially true for businesses or brands that engage in promotional activities online, specifically in social and digital marketing in the Philippines.
While being visually appealing will certainly make a lot of difference to how people see you, the way you share your thoughts or how you use your brand voice—through content, captions, text, response, connect, converse, and more—is what seals your online marketing success.
You can look good all you want but if you can’t convince, persuade, and attract your consumers through your messaging, you’re nothing more than just a decoration. Remember that to achieve results from your marketing strategy, you need to be able to make your consumers want to interact and engage with you—a scenario that can only be made possible by an effective brand voice.
If you need assistance in this area, we got you! Below, we’re going to list down a handful of tips that brands, such as yourself, can use to establish an effective brand voice!
Social media management agencies in the Philippines swear by these helpful nuggets of wisdom so you’ll surely get results! Let’s start!
Find your core.
Before venturing into social media, you must know everything about your brand. In this case, your core values. Knowing your business and the values it stands for will help you better present yourself online—one that will be natural and authentic to you.
Once you’ve identified the values that your business represents, your brand voice will flow more naturally—making it easier for you to communicate and interact with your existing consumers and potential customers.
To define your brand’s core values, you need to answer these four questions:
- What are your long-term goals?
- What is your business good at?
- What feelings do you want users to associate with your brand?
- How do you want your brand to be perceived?
Get to know your target audience.
Defining a target audience is essential for a brand’s marketing strategy to flourish online or on social media. However, it does not end there. You should also put effort into getting to know them. After all, grasping how your ideal customers navigate social media networks, specifically what defines their likes, dislikes, interest, and motivations will give you an insight into how to better communicate with them.
More importantly, being familiar with how your target audience thinks makes it easier to figure out what pushes them into choosing which brands to follow on social media, which posts to engage with, and which products or services to buy or avail.
To better understand your target audience, here’s what you should do:
- Ask for feedback.
- Create a group and organize conversations and discussions.
- Employ surveys and questionnaires.
- Use analytics to track and analyze your audience’s social media behavior, which will help you gain an understanding of their online habits and behavior.
By being familiar with how your audience thinks and behaves on social media, tailoring your messaging and promotional efforts to their likes will be much easier.
Write how you talk.
The way you talk on social media is a big factor in forming your own, unique brand voice. After all, it will shape how your audience perceives your brand.
You should pay serious attention to how you converse with your audience. Do away with fancy terms or jargon that a lot of people wouldn’t be able to understand. Instead, express yourself by using simple, persuasive, and engaging words or phrases that many would be able to understand.
Through this, you create a more friendly environment for your target audience. At the same time, you increase your relatability, which is something that people gravitate towards.
Create a style guide for your brand.
Being consistent on social media is something that consumers and users give you huge points for. With that said, you must keep things coherent as much as possible, particularly how you talk and interact.
Creating a brand voice style guide will help you out when it comes to keeping your brand voice consistent. Basically, it’s an instruction manual that will contain the following:
- Your brand’s background and story.
- Your chosen tone of voice for social media interaction.
- Phrases, keywords, and other terms that you want to use to promote your brand online.
- Formats for captions and instructions about grammar, language, and tone.
Consistency is key.
As we mentioned earlier, brands need to be consistent with their activities online, specifically if they’re present on multiple social media platforms. Of course, your brand voice is no exception. It should not change in tune or approach even if you’re on a different social network. This should be the case for the following:
- Social media bios.
- Query responses and comments.
- Social media posts and ad campaigns.
Keep your style coherent wherever you are online as this will help you be more recognizable to your audience and consumers. Always use your style guide!
Developing your brand’s voice on social media—or anywhere online—is an important step in an effective marketing strategy. Not only because you use it to communicate with consumers but because it’s what allows you to stand out.
And as we all know, setting yourself apart from the rest is a good thing since it makes it easier for your target audience to find you and distinguish you from your competitors.
Note: Besides your brand voice, you should also invest time, resources, and effort in improving your ranking on Google’s Search Engine Results Page. You can do this by employing search engine optimization (SEO). While you can do it yourself, it’s best to seek the help of those experts in the field, specifically SEO services in the Philippines.