The end goal of any business, aside from getting its name out there and gaining recognition, is to produce sales and convert people into regular customers and consumers.
However, before people end up at the particular moment of ‘buying’ what your brand has to offer (namely your products or services), they go through a lot—some call it a journey of some sort. This trip or tour is widely known in the marketing industry as the sales funnel.
What is a Sales Funnel?
For those still unaware, a sales funnel is a marketing concept that outlines the many steps and places that consumers go through when making a purchase.
It’s modeled after a funnel because many begin at the starting point of the sales process, but only a few can make it to the buying point—this means that a lot of people bounce before reaching the end, and ultimately the purchase.
Whether you operate a physical or virtual store, a sales funnel is essential in your strategy, particularly if you are involved in digital marketing in the Philippines or any other part of the world. After all, it’s what moves people to buy the services or products that you have to offer.
Typically, a sales funnel is composed of four main parts. And they are:
- Awareness – This part constitutes your marketing efforts that attract consumers to your business. It’s the instance when people become aware of your brand through your webpage, digital ads, or advertisements on your physical shop.
Apart from that, this is also the stage where users come to realize a problem, which can be solved through your product or service.
- Interest – This phase is where the consumer starts to consider you as a potential solutions provider for their problem. It’s also where they research and compare other providers against your brand—to see who offers the most appropriate solution for their dilemma.
- Desire – This is where the user finally decides to proceed with the purchase or abandon it. It’s where they identify what exactly they desire to do.
- Action – This part represents the exact moment the customer pays for your product or service.
Why is it Important?
A sales funnel is an important part of every marketing effort—be it digital or not. Since it shows maps out the path your customers take before purchasing a product or service from your brand, you’re allowed to analyze and inspect which parts of your sales funnel are working as intended and those that can be further improved, specifically the paint points in each stage that make customers second guess or drop out of buying.
Building Your Sales Funnel: Steps You Should Take
Creating a sales funnel for your business is a must-do since this is what guides customers to buy the product, service, or solution that your brand offers.
While there are many ways to create a sales funnel, we’ll focus on the digital side of things since the business and marketing industries are currently focused on enjoying the many opportunities and convenience that the online platform provides.
NOTE: These steps are derived from the top social media management agencies in the Philippines, which means they’ve been proven to work.
Step 1: Know Your Audience
If you want your brand to become successful online, you must invest time, patience, and effort into getting to know your target audience. It’s through this that you learn how to cater to them—their tastes, interests, and preferences.
After collecting this information, you can then use it to craft a better sales funnel that incites interest and persuades people into buying the solution you offer.
Step 2: Command Attention
After learning more and better understanding what your audience wants to see, the next step thing you need to do is command attention. Of course, you’ll do it through your content.
Start with creating a content calendar—this way you’ll be able to post consistently. Also, focus on creating high-quality content that not only provides visual stimulation but will also be of value to your consumers and potential customers. This should apply not only to the content you publish on your social media but everywhere, especially to your digital marketing materials.
Step 3: Create a Landing Page
Now that you’ve produced head-turning content for your audience to see and learn from, the next step is to create a landing page. For those not familiar, a landing page is a webpage designed for a marketing or advertising campaign. This is where you redirect your audience after luring them in with your digital marketing assets.
A landing page is essential in every digital marketing strategy since this is where your consumers and potential customers get to see your products or services and learn more about them. Typically, it’s a page on your website—either the store or the About page, which provides more in-depth information about the solution you offer.
Step 4: Build an Effective Email Marketing Strat
If you don’t have it, it’ll be super helpful for your sales funnel to have an effective email marketing strategy. Since this is a way to communicate with your audience, it’s only natural that you do whatever it takes to level it up even further and take advantage of what it offers down to the tee.
One of the many ways you can prop your email strategy is to deliver valuable and compelling content. Don’t just stick to an excellent copy, engage your customers through carefully placed and crafted visuals (Don’t forget to present your products!). Also, make it a point to stay constant in their email accounts—two times a week would suffice since more would be annoying.
But above all this, you should learn how to sell yourself and your products first. Educate your market on the problem that your products can solve. After that, present your products—what makes them different, necessary, and better.
Of course, don’t forget to make an incredible offer at the end of your email—like a discount or something similar. This will seal the deal and make your audience act!
Step 5: Stay in Touch
Don’t stop after making a sale! Continue to link up and stay connected with your consumers even after the buying process! This will make sure that you stay on top of their minds and that you form not only a buyer-seller relationship.
A great way to do this is to ask them to subscribe to your newsletter and follow you on social media pages. Don’t just consider them as customers, allow the relationship to evolve to more than that! And keeping in touch with them will help in making that happen!
Having a carefully mapped out sales funnel is essential for an effective brand marketing strategy. And this is especially true if you want to persuade more people to buy the services and products that you offer.
However, to achieve a potent sales funnel, there’s a need to holistically improve your promotional plan—your marketing materials’ copy and design, content publishing, how you communicate with your audience, and more.
- Improving your brand website’s search engine optimization (SEO) will be of great help in creating an effective sales funnel. It will help you stay on top of Google’s Search Results Page whenever people use keywords related to your products or business when they search. You can ask SEO Services in the Philippines for help with this one if you’re not too familiar with it.