Social media promotion is definitely the way to go if you want to succeed in digital marketing in the Philippines. After all, social media is the most-used form of communication in the country. PH boasts over 92 million social media users as of January 2022—and the numbers will not be dropping anytime soon.
However, this is also one of the many difficulties that Filipino brands just starting to transition into online marketing face on social media. With many users and consumers to accommodate, it’s hard to monitor everything that’s happening—the pulse of your community, the effectiveness of your campaigns, the industry, trends, and more.
Luckily, there’s a way to make everything easier. And that’s through social media monitoring tools.
What is Social Media Monitoring?
In a nutshell, social media monitoring is a process that involves determining, identifying, and analyzing what is being said about a brand, person, product, or service through various social media channels.
Like search engines, tools used for social media monitoring are algorithm-based and send out crawlers worldwide to collect information, which is then indexed. These indexed data are then made available for search based on queries or strings.
Note: Social media monitoring is also referred to as social listening.
After introducing social media monitoring to you, let’s move on to the tools! We’ve compiled the best of the best that you can incorporate into your social media strategy as suggested by top social media management agencies in the Philippines.
Our picks are arranged in no particular order since they’re great all-around and offer solutions to different social media monitoring problems.
Awario is a social media monitoring tool that provides brands access to relevant data about their business, which includes insights on their customers, market, competitors, mentions, influencer-based interactions, and changes in how people perceive your brand.
What’s great about Awario is that it grows with you. It’s a flexible tool that offers a lot of packages depending on the scale of your business.
Coverage: Facebook, Instagram, Twitter, Reddit, YouTube, Vimeo, Blogs, Forums, News, The Web
Hootsuite offers a complete suite of social media management tools, which, obviously, includes social media monitoring. Subscribing to one of their plans will enable you to use analytics and scheduling features.
With Hootsuite, you’ll be provided with a wide-ranging social listening service that allows you to zero in on essential topics, trends, and social mentions of your brand through the use of keywords, hashtags, locations, and specific users.
Coverage: Facebook, Instagram, Twitter, TikTok, LinkedIn, Google+, Blogs, Forums, and much more
- Sprout Social
Like Hootsuite, Sprout Social offers a complete social media management experience through subscription-based plans. It offers analytics, scheduling, and social media monitoring all in one convenient platform.
Sprout Social’s social media monitoring has two main features—SmartInbox and Discovery. SmartInbox collects all mentions of your business on social media. Meanwhile, Discovery allows you to use keywords to search for your brand online. This works especially well when people mention you but don’t tag you on social media channels.
Coverage: Instagram, Facebook, Twitter, TikTok, LinkedIn, Pinterest, YouTube, Blogs, The Web, and more
Just like the other social media monitoring tools mentioned in this list, Mentionlytics can track mentions, keywords, and sentiment across the web and major social media channels. However, what sets it apart is that it supports multiple languages, which will be beneficial if you have a global audience.
It has a free trial period and is suited for brands that are just starting and on the smaller side.
Coverage: Twitter, Facebook, Instagram, YouTube, Pinterest, Blogs, News, and more
If you want to save a lot but still want to employ social media monitoring for your brand, your best bet will be Brand24. It offers a lot of powerful features at an affordable price range.
Like the usual social media monitoring tools, it crawls the web and major social media platforms, blogs, forums, and sites for mentions of your brand. Aside from this, it also allows you to reply to users and analyzes your business’ social media reach, sentiments, interactions, and more.
Coverage: Facebook, Instagram, Twitter, TikTok, YouTube, Blogs, Forums, and more
Among the tools we’ve mentioned, Talkwalker is one of the most powerful. It’s not only able to monitor mentions of your brand on the web, major social media channels, blogs, forums, and news but also prints, as well as TV and radio broadcasts.
Apart from that, it’s also capable of image recognition technology that picks up social media posts about your brand, services, and product even when it’s not mentioned in the caption.
Coverage: Facebook, Twitter, Instagram, YouTube, Blogs, News, The Web, Prints, and Broadcasts
As a social media monitoring tool, Agorapulse comes with the usual scheduling, monitoring, engagement, and analytics features. Basically, it’s an all-in-one platform.
Through its inbox function, all social media mentions of your brands are collected. Meanwhile, its social listening feature enables you to search for keywords, URLs and handles on major social media channels.
Coverage: Facebook, Twitter, Instagram, YouTube, and more
Get things going!
Employing a social media monitoring tool for your brand will not only help you in streamlining your marketing strategy on social media, specifically the analysis of your community’s voice and how they perceive you, but it will also provide you the opportunity to craft better content for your audience and amend the aspects of your business that they dislike or have a problem with. After all, it gives you much-needed insight into the collective thoughts of your consumers.
If you’re finding it hard to get the pulse of your target audience, then you need to have it incorporated into your strategy. Feel free to pick one among those that we include in our list!
Other things to work on
Although it’s important to improve your marketing’s social listening, it’s equally necessary to do the same for other parts of your marketing strategy. This is true for ones that deal with your business’s online presence and awareness, specifically search engine optimization (SEO).
Enhancing your business SEO strategy will be especially beneficial to your lead gen activities since through it you’ll rank higher on Google’s Search Engine Results Page (SERP). If you need help with this, you only need to link up with SEO services in the Philippines and avail of their expertise.