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Facebook Pixel: What It Is and Why You Need It

After launching on the internet in 2004, Facebook remains the most used social media platform in the world.  In 2021, Facebook's active user base grew to 2.7 billion, which equates to 38 percent of the world's overall population. Out of this, 74 million users are from the Philippines.  The country [...].

2021-07-21T07:07:13+08:00July 21, 2021|

3 Guaranteed Ways to Use Facebook Audiences for Better Ads

Facebook is one of the most in-demand social media platforms in the world. It's considered to be the biggest social network, with a staggering 2.85 billion active monthly users. And its biggest user base exists in - none other than - Asia. In the region, the Philippines is the fourth [...].

2022-02-16T04:26:35+08:00June 23, 2021|

What Is E-E-A-T and How Does It Improve SEO Content?

Google keeps changing how it judges content, and one of the biggest updates was adding "Experience" to E-A-T, making it E-E-A-T. If you are building an SEO content strategy for your website, understanding this concept is very important for ranking well today. Many marketers are still confused about what E-E-A-T [...].

2026-08-23T16:50:40+08:00May 30, 2021|

TikTok Ads vs Facebook Ads: What’s Really Different?

Choosing the proper platform for placing advertisements becomes more challenging every year because of the continuous development of both platforms and shifts in audience behavior. One of the most heated discussions in the marketing field currently concerns whether the ads placed on TikTok outperform those placed on Facebook or whether [...].

2026-08-21T22:16:42+08:00May 24, 2021|

How to Build Organic Content to Grow your Audience

Attracting a following on the Internet today is harder than ever before due to the fact that each network is full of paid advertisements and posts. For this reason, the number of creators and entrepreneurs who are going back to organic content to connect with their followers without spending a [...].

2026-08-18T23:40:42+08:00May 18, 2021|

Social Commerce in 2026: What Is It and Why Does It Matter?

Online shopping has undergone a tremendous transformation in recent years due to the emergence of social commerce. The latter refers to the process of trading products right within the social media application without redirecting to any external source. People do not need to click on the link and get redirected [...].

2026-08-17T22:39:20+08:00May 11, 2021|

How Can You Create Scroll-Stopping Content for Social Media?

In a world where everyone is scrolling faster than they blink, your post only got a few seconds to make an impression. This is where scroll-stopping content comes in the kind of post that literally stops someone's thumb mid-scroll and pulls them into what you're sharing. If your content doesn't [...].

2026-08-16T12:48:38+08:00April 23, 2021|

TikTok and Instagram Reels: Which Is Better in 2026?

Small video clips continue dominating social media, and people are wondering about the same thing: what's more valuable now, in 2026 TikTok and Instagram Reels? Both platforms have grown a lot, but they don't work the same way under the hood. This article will break it down simply, so you [...].

2026-08-01T02:22:15+08:00April 18, 2021|

What Do Today’s Consumers Expect From Company Websites?

In today’s technologically advanced era, a business website is more than just a web-based business card for companies. This is where prospective clients come to understand and trust whether or not to conduct business with your company. As technology keeps changing fast, so does what people expect when they visit [...].

2026-07-23T13:32:39+08:00April 14, 2021|

B2B Marketing Strategies for Uncertain Times

When the economy gets shaky, buyers start acting differently, and budgets become harder to unlock. B2B marketing teams who adjust their approach quickly usually come out ahead of ones who just slash spending everywhere. This article walks through practical strategies any marketing team can apply right now, even when resources [...].

2026-07-15T00:37:37+08:00April 7, 2021|
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