The Philippines is considered to be the social media capital of the world. As such, almost every kind of social networking site is available in the country. 

From sharing images, videos, status, exchanging messages, and even live streaming, people are increasingly relying on these social platforms to communicate and present themselves to the world, especially social media users in the Philippines. 

However, did you know that it’s no different for businesses? With more and more people being present on social networks, opportunities are being created for brands and enterprises, specifically in the field of digital marketing. 

Businesses can expand their sphere of influence by making use of the large audience that social media platforms provide. It also enables them to narrow down their target market and focus on an audience more likely to avail of their services or products—whom they can reach organically or through targeted ad campaigns. 

However, many don’t achieve the success that they want. And more often than not, the problem lies not on social media but on how businesses use it. Most just look at what’s most popular and jump into the fray without much thought or preparation, which is wrong. 

For your business or brand to thrive on social media, you need to find a platform that will complement the type of business you have. 

If you’re still having a hard time identifying what platform fits right for your business, then let us help you! Below, we will be providing an overview of the most-used social media networks for digital marketing in the Philippines


In the Philippines, Facebook is considered the most-used social media network and boasts a total user size of 74 million, equating to 67.27 percent of the country’s 110 million populace. 

People from all walks of life gather here, be it professionals, students, media personalities, corporations, and even senior citizens, making it almost effortless for brands to connect with a diverse group of people, create a loyal following, and increase the number of their patrons. 

Facebook also provides businesses with a highly customizable advertising platform that makes it easier for them to narrow down their audience and generate leads from consumers more likely to avail of their service or products. 

Apart from this, the platform offers a lot of ways to engage with your followers, which includes status updates, stories, videos, photos, and text posts. 

The only downside to Facebook is its overly saturated community—stemming from its swollen user base—which makes it harder to stand out. 


Instagram is one of the fastest-growing platforms in the digital space, especially among youngsters. It’s a network that relies on photos and videos as the starting piece of conversation. 

This makes Instagram an ideal platform for businesses that rely heavily on visuals to promote and present their products, which includes those from the food, retail, beauty, technology, and design industry. 

Just like Facebook, it provides brands a feature-rich advertising tool, which they can use to target specific audiences via ad campaigns and boost overall lead generation. 

And because it’s still growing, its community is not as overloaded as Facebook. This makes it easier for brands to set themselves apart from others and reach more people.


If you’re a business that relies on immediacy, then your best bet is to use Twitter to raise awareness for your brand. It’s an excellent platform that allows you to post real-time updates anywhere and anytime you want.

Brands whose services revolve around breaking news, stories, announcements, and other similar products, will definitely thrive on Twitter. 

Apart from this, Twitter also offers businesses the chance to directly communicate with their consumers—be it queries, feedbacks, or simple mentions. You can easily monitor these conversations by using hashtags, a tool that organizes Tweets according to a designated word or a phrase. 

The only disadvantage the platform has is that you have to convey your message under 140 characters. But there are a lot of ways you can go around this, specifically through attaching images, videos, or links to your Tweets. 


When it comes to video-based information, nothing tops YouTube. Through the years, it has established itself as the go-to platform for people looking for entertainment and those who want to learn new things. 

It’s no wonder that, at present, it boasts over 2 billion daily active users, which is higher than China’s population—the most populated country in the world. 

With YouTube, you can create a dedicated channel for your brand where users can subscribe to. Here, you can publish video content about the products and services you offer, which may range from announcements, product reviews, and even tutorials. 

Similar to Instagram and Facebook, it’s equipped with a superb advertising tool, which you can use to market your channel to a specific audience. This will be beneficial if you want to grow your channel’s followers and views. 

And lastly, the best thing about YouTube is that you can opt to monetize the videos you publish on your channel. So, while you market yourself, you can also earn! 


If you’re a brand that deals with other companies, then the best platform for you is LinkedIn. After all, it’s the network of choice for those looking for B2B opportunities.

Here, you’ll be able to connect with a diverse group of professionals, who hail from reputable corporations. At the same time, you can also use LinkedIn to establish yourself as a trusted entity in your field of business, build authority for your brand, and boost leads by engaging in conversations and providing valuable information through posts. 

Bottom line: LinkedIn will be great for expanding your professional network, B2B clientele, and securing your position in your field of operations. 


After launching in 2016, TikTok has become one of the most in-demand video-sharing platforms on the web. In just a few years, it’s managed to grow its user base to over 1 billion—a feat that only a handful of social networks has done before. 

One of the things that attract businesses to TikTok is the exposure that it offers. Unlike other platforms, it provides an equal opportunity for users to go viral. 

TikTok also caters to a younger demographic, specifically those below 29 years old, which means you’ll have access to a population whose more likely to shop products online. 

Apart from this, the platform offers businesses the ability to exercise their creative spark. Here, you’ll be able to publish almost all kinds of videos, which could be entertaining, informative, or product-based. 

You’re also given the chance to participate in trends, which has the potential to boost your brand awareness and exposure. You can also create them if you want!

And most important, TikTok offers a comprehensive advertising platform, which makes it easier for businesses to navigate the video community and promote themselves effectively. 

Where to go from here

While it’s important to conduct significant research and check on what social media platform will be ideal for your brand or business, it’s paramount that you know the ins and outs of your business first. After all, having a great understanding of what your enterprise is about and how it functions will serve as a guide in choosing the right one. 

Of course, it doesn’t just end with creating a social media page. You should also take the time to monitor and regularly update your accounts with valuable and high-quality content. If you think you can’t manage it alone, you can always ask for assistance. Social media management agencies in the Philippines are abundant so finding a good partner to support you wouldn’t be difficult. 

Another aspect that you should focus on is your website because, without it, you won’t be able to take advantage of the leads you’re generating from your socials. You should always adhere to Google’s algorithm changes, so you’ll always be at the top of the search results. 

One way to boost your position in the rankings is by using search engine optimization strategies (SEO). If you’re unfamiliar with it, you can ask experts in the field for help. Similar to social media agencies, there’s no shortage of SEO services in the Philippines.