Just four years after its launch, TikTok has become a force to be reckoned with when it comes to social media networking.
In no more than half a decade, the Chinese-made platform has amassed a total of 732 million monthly active users around the globe, making it one of the most-used social networks of the present day.
In the Philippines, TikTok has carved its way deep into the lives of Filipinos becoming a staple social media app that allows users to interact through short and often entertaining clips.
Due to this hype and appeal, brands and social media management agencies in the Philippines have taken notice of TikTok’s potential as an outlet for business growth, especially when it comes to digital marketing.
If you’re curious as to how TikTok can improve your business online, then you’ve found yourself in the right place!
Here, we’ll tell you all about the benefits and opportunities your brand will enjoy if you use TikTok for digital marketing in the Philippines.
- Reach People Faster
As you may know by now, TikTok is not short when it comes to users. The app has been downloaded more than 2 billion times since its launch and the tally is increasing day by day.
This is what puts the platform at the forefront, specifically when it comes to digital marketing opportunities. With more eyes available, the easier it is for your business to market products and services.
And this advantage is not limited to a local audience. TikTok is a community that allows people from all over the world to engage with each other, which means the possibilities are almost endless when it comes to brand awareness and increasing your audience.
- High User Engagement
TikTok is not only a social media network, it’s also a platform that fosters a community.
It allows people to directly engage with each other through videos using the Duet feature. And this is something that businesses and brands can use to build awareness of their products or services without appearing forceful or inauthentic.
Through this strategy, you’ll be able to boost user engagement on your page organically.
- Access to Influencers and Collaborations
Another plus that the TikTok platform provides is that literally, anyone can go viral. It makes the platform an ideal environment to breed influence and grow following at a faster rate.
With that said, you’ll be able to find influencers more easily, who you can partner with to target a specific audience or demographic.
TikTok makes this task more convenient for brands through its TikTok Creator Marketplace, an analytics tool that you can use to narrow down your search and lets you access influencers’ engagement, reach, demographics, views, and much more.
- Creative Freedom
If you’re reading this, you’re probably already aware of how TikTok works. The usual content that goes viral on the platform often has the themes light, funny, and whimsical attached to it.
On that note, it’s not a stretch to say that you’re free to do whatever you want on it. And by this, we mean that it is less formal compared to its peers, which affords you more liberties to express how you want to be seen.
This also allows you to showcase your service or product closer to your ideal, a move that will certainly pay off since social media users are often hungry for authenticity.
By adopting a TikTok persona, you position your brand as conversational and relatable, making your customers feel more comfortable entering into a long-term partnership with you.
- Cost-Effective
Unlike other social media platforms out there, TikTok is just starting to branch out when it comes to digital marketing. It means the services it provides will be much cheaper compared to those of Instagram and Facebook.
However, though it comes more budget-friendly, the room for growth on TikTok does not pale in comparison to other more established social networks. And of course, since it has an overwhelming reach and is still growing, you’re sure to get your money’s worth.
- Abundant Content
TikTok features a diverse collection of content and a big part of it is those that originate from trends, which anyone can jump on.
This makes it so much easier for brands to interact with their target audience and gain engagement without having to formulate complicated strategies or campaigns.
Participating in such trends will also change how you’re viewed by your desired consumer, allowing for a more genuine relationship to prosper.
- Flexible Ads
If you’re starting to think that TikTok is a platform that’s worth investing in to grow your business online, you can do it through a variety of ad formats:
- Topview Ads – This is the longest video ad format that TikTok offers and appears five seconds after opening the application. It can last up to 60 seconds and can be replayed by users. Brands are also allowed to insert links in this format to drive traffic to their websites.
- In-Feed Ads – This type of ad is similar to those you see on Instagram. It lasts from 9 to 15 seconds and is placed in between videos on the ‘For You’ page. Brands can attach multiple call-to-actions on this clip that users can interact with through likes, comments, follow, and shares.
- Brand Takeover Ads – This ad is similar to topview ads, which appear immediately after the user opens the application. It focuses more on visual impact and could be compared to unskippable ads on YouTube.
- Branded Hashtag Challenge – This kind of ad urges users to express their creative passion. It’s placed on TikTok’s ‘Discover Page,’ giving users the ability to participate and build content around your campaign. When users click on the campaign hashtag, they’re automatically transferred to a landing page that features your logo, your website link, and the mechanics of your ad campaign.
With all these opportunities present on the TikTok platform, it would be a waste to opt out. However, we do understand the dread that comes with starting, specifically online.
But that doesn’t have to be the case for you. Right now, there is a myriad of options available for your business when it comes to social media marketing and the most effective route would be partnering with an agency well-versed in the field.
This way, you won’t have to worry about being in charge of every little thing.
Apart from social media, we suggest you try search engine optimization (SEO) as well. It’s a process that will improve the quantity and quality of your website traffic through specific keywords.
These days there’s no shortage of SEO services in the Philippines, who will readily offer their expertise to you on a budget that won’t break your bank but will surely deliver results above your expectations.
