Since social media advertising entered the online scene, it has completely changed the landscape of promotions, especially when it comes to digital marketing in the Philippines.
Businesses, particularly those on a smaller scale, are now able to connect with more people, increasing their chances of acquiring potential buyers and consumers. And this is thanks to the large audience that social networking sites provide, which encompasses different regions around the globe. These platforms also come equipped with advertising tools, allowing for a more straightforward marketing process.
The presence of such convenient promotional features and the abundance of clients convinced many businesses to adopt a more digital approach to their operations, aiming to make use of the opportunities that advertising on social media offers to broaden their influence online and foster a more personalized relationship with consumers.
Although many have made the jump, there are still those who are hesitant to utilize the power of social media advertising—refusing to understand how it works.
Meanwhile, others believe that simply existing online will give them the same benefits as those who use social media ads, which is not the case. Social media without ads is akin to operating a store in a deserted area—whatever you do people won’t flock to you.
To help erase your doubts and misconceptions, we’ll be shedding light on the many benefits that your brand will enjoy if you choose to advertise on social media.
Better Brand Visibility
Everything is coming up online nowadays and consumers are no exception. According to a study conducted by Statista, people’s social media usage has been continually increasing since 2012. From 90 minutes nine years ago, people now spend 145 minutes a day using social networking platforms on their smartphones or computer.
On that note, it’s not surprising that brands are now making it a point to establish their presence online and utilize it for advertising. Since through it, they’re able to stay present and be seen by both existing and potential buyers more often.
If you’re unable to allot time or monitor your social media regularly, you can always ask for professional help, specifically social media management agencies in the Philippines. They’ll do all the work for you—from content, posting, and even advertisements.
Improved Customer Loyalty
Once you’ve established yourself on social media, it’ll be easier for you to build a more intimate connection with consumers and gain their confidence. After all, your business is more accessible than ever before.
You can do this by releasing advertisements that offer discounts and markdowns, specifically to your target audience. In addition, you can also use your page as a dedicated hub for concerns and feedback, which will improve your overall appeal to customers and boost the brand’s public opinion.
Hyper-Targeting of Consumers
Though social networks offer an almost unlimited number of prospective patrons, it doesn’t guarantee that all of them would be your customers. People’s likes and dislikes differ after all.
However, fret not since this is where social media advertising comes in. By making use of it, you’ll be able to hyper-target ads to clients based on your desired demographics. This allows for the tailoring and personalization of ads, which has been proven to be 2.7 times more effective at converting users into buyers.
The best part of this is that the tools you’ll be using are all readily available. Social media platforms already come with advertising tools you can use to promote your products or brand. All you have to do is input content and information about your target audience.
Easy ROI (Return of Investment) Tracking
Another feature that social media ad managing tools provide to businesses is the ability to easily track the progress of advertisements. It will be useful in recognizing the effectiveness of your promotions.
Tracking the success of your ad campaigns serves a crucial purpose since it will allow you to determine the type of ads that your target clients respond to the most. By doing this, you also cut your losses as you can discontinue campaigns that don’t do your products or brand favor.
Less Spending but Bigger Returns
Compared to other marketing methods, the cost of social media advertising is relatively low. It’s also more flexible, allowing businesses to use whatever budget they have in mind.
However, this doesn’t mean that social ads are less effective. In fact, it’s the opposite. Advertising on social media has been proven to be more effective than conventional marketing strategies, which are often one-dimensional.
Unlike other forms of promotion, social media advertising enables businesses to connect in a multitude of ways—brand to customer, customer to brand, and customer to customer. And all of this, at only a fraction of the cost of traditional marketing.
Keep This in Mind
Although social media advertising plays a key role in your brand’s digital strategy, it’s not the whole picture. It’s just part of the overall flow of things.
You also have to focus on your website and virtual store, which will serve as the landing pages for most of your advertisements. To stay on top of Google’s relevant results, you need search engine optimization (SEO). This method works by optimizing your content through popular keywords, helping you rank higher on the search results page.
If you’re unfamiliar with how it works, you can seek advice from expert SEO services in the Philippines.