While some people might say that social media is just a place where people gather, the fact is—it’s becoming more than just that. Nowadays, social networking platforms have evolved to perform several other tasks, in this case specifically, marketing—to the benefit of brands, businesses, and enterprises.
This, which many have come to coin social media marketing, has become the go-to strategy of businesses when it comes to promotions—large or small. And here are some of the main reasons why:
- It enables brands to connect with more people.
- It allows businesses to regularly engage and interact with their audience.
- It’s not expensive and is very cost-effective.
By offering these opportunities and more, social media has etched itself permanently into the list of things businesses shouldn’t miss out on when it comes to marketing in the present day. Just look at digital marketing in the Philippines, the country is a great example of how social media has become a prominent feature in shaping the business industry, particularly the promotional side.
Now, if your brand is already on social media but isn’t producing the results you want, you should definitely take the time to rethink your game plan. To help you out, we’ve listed down various tactics below that you can use to effectively promote your brand online!
- Fill Out Your Information Section
When it comes to social media pages, you must pay attention to the essentials, especially those that include information about your company. These will serve as a preface of sorts for followers to get to know you better.
Though this step may seem obvious, a lot of brands tend to forget to fill out their social profiles—and many tend to disregard it, which should never be the case.
On Facebook, for instance, your ‘About’ page should be filled out completely. It should contain a summary of what you do, the products that you offer, your business phone number, e-mail, website, and a link to your brand’s other social media pages. If you’ve got a physical store that’s open daily, you should also list in there, specifically your opening hours and the address.
Providing the information above will be important in establishing yourself as a legitimate enterprise, which will help you gain the trust of customers and potential buyers.
- Share Your Story
While it’s important to share content about the services and products you offer, it’s not wise for it to be the only focus of your social media page. It wouldn’t be a good look, especially towards your followers or customers who may see it as desperate and too promotional.
What you need to do instead is to tell YOUR brand’s story. Post content that illustrates your values, shows your activities behind the scenes, or feature content that will allow followers to somehow experience the product or service that you offer.
For example, a skincare company might share a series of stories or videos detailing the development of their new moisturizer—from formulation, testing, to packaging. A travel agency might share clips of their recent outings or tours and so on.
- Organize Giveaways and Contests
Although giveaways and contests will cost you a little bit (product-wise), it’s still a really good strategy to keep your engagements active, grow your followers, and increase your brand’s awareness. And you don’t even have to do much yourself!
You can simply ask your followers to share or tag other people on your post to enter the competition. By doing this, you’ll be able to get your brand’s message out to a bigger audience, which could translate to new followers, customers, or sales.
- Partner with Influencers
Nowadays, consumers are becoming less likely to trust traditional forms of advertisements—even ones that are posted all over the web. With that said, you have to look for other avenues to promote and market your products, especially those that involve testimonials and reviews from real people.
If you haven’t tried influencer marketing, then you should include it in your considerations. The strategy has become among the most popular—and effective—in recent years since social media marketing became a booming industry.
With influencer marketing, you’ll be appealing to the audience of your chosen influencer, preferably one who’s also part of the same industry and who has a demographic that will be beneficial to growing your brand’s awareness and following.
- Make Use of User-Generated Content
As we’ve mentioned earlier, users are becoming more meticulous when it comes to their purchases. That’s why instead of claims, they rely most on reviews and experiences posted by their peers when it comes to products or services, which are classified as user-generated content (UGC).
You can use UGC to your advantage by featuring it on your page, especially ones that give feedback on your product or services. You can also kick-start a series about it by asking your followers to share their experiences when using your product and how it has helped them.
- Focus on Engagement
Last but probably the most important out of the bunch, keep your focus on maintaining your page’s engagement activity.
Always answer back when a follower asks about your product or service. Similarly, you should handle complaints with tons of patience and be careful to not sound antagonizing—keep your responses warm and understanding. By going out of your way to serve consumers, you’ll be able to gain their trust and loyalty, which will assure more sales for your brand. It’ll also enable you to build rapport and authenticity.
If you’re unable to be present at all times, you can rely on social media management agencies to help you out. They will handle everything that needs to be addressed, especially concerns from consumers. Finding the right partner won’t even take much time as social media management agencies in the Philippines are in no shortage.
Now that you have a better understanding of the promotional work that goes into a social media page, you’ll be able to better plan out your overall marketing strategy. After all, careful preparation and research are key factors in a successful social media plan.
Of course, you also shouldn’t neglect your website or online store. It’s paramount to keep these assets up-to-date since they’ll serve as the landing pages for your social media campaigns and advertisements.
Also, invest in search engine optimization (SEO), this will help you reach more people online and keep you at the top of Google’s search results page. There are many SEO services in the Philippines so it won’t be difficult for you to find one to manage your web pages.