Although the majority of the online world is unrestrained and uninhibited, the same cannot be applied to communities under the social media realm. After all, these platforms are often controlled by large corporations and used by millions—if not billions—of people every day. For that reason, certain rules and regulations—or as [...]
Since social media advertising entered the online scene, it has completely changed the landscape of promotions, especially when it comes to digital marketing in the Philippines. Businesses, particularly those on a smaller scale, are now able to connect with more people, increasing their chances of acquiring potential buyers and consumers. [...]
While some people might say that social media is just a place where people gather, the fact is—it's becoming more than just that. Nowadays, social networking platforms have evolved to perform several other tasks, in this case specifically, marketing—to the benefit of brands, businesses, and enterprises. This, which many have [...]
With the world becoming more digital by the second, it's safe to say that social media will play a much larger role in people's lives from here on out. And this is exactly the case for individuals who are involved in the business industry. While essentially created to facilitate communication [...]
On social media, 'following' is considered one of the most essential factors. After all, it's what dictates the number of people that your brand or business has reached. But most important of all, it's what enables your social media page to function, specifically when it comes to promotions, sales, engagement, [...]
The Philippines is considered to be the social media capital of the world. As such, almost every kind of social networking site is available in the country. From sharing images, videos, status, exchanging messages, and even live streaming, people are increasingly relying on these social platforms to communicate and present [...]
When you say internet, the first thing that will pop up in conversations will be Google. After all, it's the platform that we commonly use to accomplish everyday tasks. From research, communication, streaming, gaming, and even work-related activities—in whatever we do—Google's always somehow involved. On that note, the American multinational [...]
The art of marketing has transformed dramatically throughout the years. From print advertisements, television commercials, and online advertisements—companies have more to choose from when it comes to getting themselves out there. But something that has stayed constant is the use of famous faces to market a product or a brand. [...]
TikTok is considered one of the most influential social media platforms in the world at the moment. It boasts a total of 1.1 billion active users all over the globe and is showing no sign of stopping. What's more impressive about this video-sharing platform is that it managed to hook [...]
Just four years after its launch, TikTok has become a force to be reckoned with when it comes to social media networking. In no more than half a decade, the Chinese-made platform has amassed a total of 732 million monthly active users around the globe, making it one of the [...]
