As we all know, the Philippines is one of the most dominant internet users, specifically on social media platforms. Currently, there are already 92.05 million Filipinos who use social networks to communicate and more daily. This population is expected to inflate even more in the coming years as more and more are choosing to go digital for many of their activities, including shopping, working, selling, and more. 

Among the many popular social media channels present in the country, Facebook sits at the top. Launched in 2006 across the world wide web, Mark Zuckerberg’s network remains the most used in the Philippines with a whopping 83.5 million users. 

For these—obvious— reasons, the social media platform is considered by top social media management agencies in the Philippines to be one of the most effective ways of marketing your brand and the solutions (products or services) that it offers online, particularly through ads.

Are you already one of those who are taking advantage of the opportunities that Facebook Ads provide? If yes is your answer, you’re already on the right track. However, if you aren’t getting results, then you should probably stay and read up since we’ll be listing down the best Facebook Ad strategies you need to try out this 2022.

Make your ads more personalized using audience targeting.

Since Facebook has been in the online marketing scene for a long time now, it has one of the most powerful targeting options. It provides brands and businesses the ability to target audiences on a more specific level compared to other social media platforms.

This feature will come especially handy if you’re lacking when it comes to existing customer data. The platform’s Core Audience function will allow you to narrow down your target audience through these criteria:

• Location – Target specific countries, cities, communities, zip codes, and more.  
• Demographics – Choose the gender, age, nationality, education, job, income, relationship status, and more of the audience you want to reach.
• Interests – Narrow down your audience through their hobbies and the things that they find enjoyable to spend time on. 
• Connections – This parameter enables you to target people based on their connection to your brand thru Facebook. For example, they’ve visited your page before, liked it, or are currently following you.
• Behavior – This criterion allows you to target an audience based on their online activity—device usage, network speed, buying habits, and more. 

Use Facebook’s Custom Audience feature.

Want to convert more people into your consumers? Then, try Facebook Custom Audience. This feature allows you to connect with people who’ve been in contact with your brand on Facebook—they’ve engaged with your posts, subscribed to your email list, bought from your shop, and more.

All you have to do is feed Facebook with the customer data that you already have (or have collected over the years) and it will do the rest for you. It will find users that closely resemble your existing consumers— based on the data you provided—and connect with you with them. After that, Facebook will create a group of these people and will allow you to interact with them through ads and campaigns.

There are currently four audience groups that you can create based on the information that you’ll be providing to the platform: 

• Website Audience – This group will be composed of people who’ve visited your website accompanied by their information.
• Customer List Audience – Users from this group are derived from your customer list or spreadsheet, which Facebook will match to its user base to find similar individuals. 
• Engagement Audience – This group is comprised of Facebook users that have engaged with your brand through the platform— content, ads, viewed your Page, followed your Profile, watched a video, and more. 
• App Activity Audience – This group is made up of people who’ve used, engaged, or interacted with your business’s app.

Create Lookalike Audiences.

To further increase your reach on Facebook after creating Custom Audiences, what you need to do is to generate a Lookalike Audience. 

Lookalike Audiences are groups of people that are similar to your audience groups. These groups are created by Facebook based on your existing Custom Audience. And since you already know them to a certain extent, specifically what they like and their preferences, you’ll be able to use proven, effective marketing materials for them (specifically those that work for your Custom Audiences).

Retarget your visitors.

Another excellent way to get more people to engage, visit, know, follow your Facebook page, and more importantly buy from you, is to retarget visitors to your social media channel.

This strategy is best used when you want to improve already existing relationships with users who’ve linked up with your brand online:

• Interacted with your brand’s Facebook page. 
• Visited your website.
• Added your products to the cart.
• Viewed your website and spent some time on it. 
• Proceeded to the checkout page of your online shop.
• Visited your product page. 

Observe your competition.

When you venture into digital marketing, you have to be aware of your competition. After all, you’re not the only one selling a solution—there are many businesses out there and some might offer the same as you. For that reason, you always have to be conscious of your competitors—what they’re up to and what they’re doing. This is especially true for marketing online. 

Through Facebook, you can do this without breaking a sweat. The platform introduced its Ad Library feature back in 2019, which is a repository of all the current and past ads run by any advertiser on the platform. You can use it to review the ads your competitors ran and gain insight on what you need to step up in your campaigns or just use it to compare your strategy. 

Conclusion

As we all know, the internet is never constant. A lot of things may change in a minute, especially when it comes to the digital marketing industry. What may be trending now may not be after a short while. That’s why you should always invest time and effort in studying and preparing for your campaigns on Facebook—or other social media platforms for that matter. 

While Facebook can automate a lot of things when it comes to your promotional activities, its success is still dependent on you and your ad strategies. Always make it a point to regularly optimize and update your online marketing plan. After all, that’s what will give you the success and result that you want. 

To liven up your Facebook ad strategy, give the strategies we’ve listed above a go!

Note: Also, don’t forget to ramp up other aspects of your overall digital strategy, particularly your SEO (search engine optimization). SEO will help you rank higher on Google’s Search Results Page wherever users search for keywords that are relevant to your brand. SEO services in the Philippines are abundant so if you need help you won’t have a hard time finding one that will suit your needs.

The post 4 Facebook Ad Strategies You Need to Try This 2022! appeared first on New Age Digital.

This small piece of code actually does a lot of jobs for you. It tells you what your audience is doing on your website once they click on your ad.

What is a Facebook pixel, and how does it work?

Facebook pixel is simply a code which needs to be added to your website. The moment you incorporate the script, it will start recording user behavior data. 

For instance, it captures information on how many people are viewing the product, adding the product to their carts, and completing the purchase. All this information gets sent back to your Ads Manager.

The basic function

• Track conversion from your ads
• Build a custom audience based on visitor action
• Help you retarget people who already show interest

Many marketers skip this step because they think it’s too technical. But honestly, setup only takes a few minutes if you follow the right guide.

Why your business needs it in 2026

The advertising landscape keeps changing every year, and 2026 is not different. Privacy law is getting stricter, and third-party cookies are slowly disappearing.

This is where having a properly configured tracking tool becomes more important than before. Without accurate data, you are basically guessing what is working and what is not.

Better ad optimization

When you have enough conversion data flowing in, the Facebook algorithm learns faster who to show your ads to. It implies reduced waste in spending and increased leads that are more likely qualified.

Smarter retargeting

Have you ever been stalked by certain advertisements after visiting websites? That’s because of pixel tracking. This helps companies to keep in touch with prospective customers about the products that they may be interested in.

Measuring real ROI

In the absence of proper measurement, it will be hard to determine if your campaign is a profitable venture. You’re just looking at surface metrics like clicks and impressions, which don’t tell the full story.

How to set it up properly

1. Go to your Meta Events Manager.
2. Create a new pixel and give it a name.
3. Copy the given code snippet.
4. Paste it in the header section of your website before ending the head tag.
5. Verify installation using the Meta Pixel Helper extension

Once it’s active, give it a few days to start collecting meaningful data before you make any big decision based on it.

Final thought

At the end of the day, running ads without a tracking tool is like driving blindfolded. You may make some progress, but you will have no idea how and why.

For those of you who wish to grow your company through paid advertising in 2026, this is one of the first things you need to do.

The post What Is Facebook Pixel & Why Do You Need It in 2026? appeared first on New Age Digital.

Learning how to properly use TikTok audiences can be the difference between a campaign that flops and one that actually converts. Platforms give several ways to build and refine who sees the ad, and knowing when to use each one is key.

Understand different TikTok audiences available.

Before moving further, it will be helpful to know about options available in Ads Manager. Normally, TikTok offers some basic audiences that you can use depending on what stage you are at with your advertising campaign.

Core audience: The core audience allows you to manually select your desired audience based on demographics, interest, and behavior. This is recommended for the brand that already knows its customer segment very well. In this category, you can further segment your audience by age group, location, gender, and even devices used.

Custom audience: You have the ability to create custom audiences by uploading your customers’ data such as their email addresses or even website visitors so that TikTok will be able to match them with active TikTok users. It is highly efficient to use this type of TikTok audiences to retarget people who are already interested in your product.

Lookalike audience: A lookalike audience is one of the most effective ways to scale. TikTok examines your current customer or custom audience and creates new users with similar interests and behaviors. This strategy is especially useful once you already have a small but solid customer base to work from.

Why choosing the right type matters

Using the wrong audience type at the wrong stage can waste a lot of budget. For example, running a cold traffic campaign using only the retargeting audience will limit reach too much, while using pure lookalike too early, before having enough data, might give an inaccurate result.

1. Create a custom audience based on website visitors.

One of the best ways of doing this was creating a custom audience using website visitors through the TikTok pixel. This allowed the brand to retarget the users that are interested in its products, such as visitors of the product page who did not buy the product.

This approach tends to yield better conversions than working with a cold audience, as these users have heard about the product.

2. Use lookalike to scale winning campaigns.

Once a brand has a decent amount of customer or purchaser data, building a lookalike audience becomes a powerful next step. This helps find fresh users who behave similarly to the best existing customer, without needing to guess interest manually.

Many advertisers find this method especially useful once the initial campaign has already shown which customer segment converts best.

Tip for better lookalike results

• Use purchaser data instead of just website visitors when possible.
• The source audience should be of reasonable size.
• Try various sizes of percentage similarity such as 1% or 5%.
• Data refreshment of the source should be done periodically.

3. Combine interest and behavior for a cold audience

In companies that are just starting to develop their data infrastructure, the combination of targeting by interests with behavioral targeting allows for identifying potentially profitable cold audiences. Rather than relying solely on wide-interest categories, adding information such as recent purchase history or video consumption will make it more targeted.

This method is useful for companies that are experimenting with segmentations and that, after collecting enough data, will move to custom or lookalike approaches.

Final thought

Learning the art of understanding TikTok audiences does not mean settling on one tactic and using it forever but having the ability to know which tactic to apply to the present business stage. Utilizing a combination of custom, lookalike, and interest-based targeting when needed tends to produce the best results compared to any other approach.

The post 3 Proven Ways to Use TikTok Audiences for Better Ads appeared first on New Age Digital.