More Social Engagements to Drive More Customers
For an average individual, social media is a pastime. Facebook, Instagram, Twitter, and the likes are all places where they post snippets of their life–the best ones, of course.
For a digital marketer or a budding company, however, social media is part of branding. This is where you can engage with your customers and clients, where they can reach out to you and communicate without the rigors or the seriousness of an email exchange.
Social media management as a part of your digital marketing strategy, of course, is not about posting relentlessly.
It’s more about curating what you post and making sure you are reaching the right audience in a way that impacts their life. You need to post with intent, and each post needs to be in line with your company’s values and mission.
All those horror stories of interns accidentally tweeting something from the company account? They happen to businesses who think social media is just an add-on instead of an essential part of the digital marketing strategy.
Let’s take a look at why social media management matters:
Your clients are on social media
Your competitors are online, and they employ the services of a social media management company for a reason. Social media is where the clients are. It has become a part of everyone’s life, and it has also transformed into an advertising platform. With viral content, your reach can be magnified even more. Your search engine optimization strategy helps you be found on search engines, but a social media management agency in the Philippines makes sure you’re also present even when clients are not actively searching. Combined, they build brand recall.
Your business needs authenticity
Potential clients are no longer just looking for the most perfect company out there. They would rather support a business with a good cause, or one that is unabashedly real. You can be that business if your social media management company knows how to analyze the kind of audience you have and how to best connect with them. You can provide them the great products and services you have to offer through your website, but on social media, you can show them what makes your company authentic.
Your clients want a quick response
You have a contact page on your website. You have your phone number and contact details on your Google My Business profile. But when clients have an immediate concern, they won’t want to hunt for these. What they want is to instantly connect with you to get their pain point addressed. Y
our response time is crucial in keeping a loyal following. Especially in the Philippines where a lot of startups are waiting to take your customers away, the hours that customer concerns sit waiting in your email queue will be detrimental to your success. With our social media management services, you can respond to clients quickly–even outside office hours–thanks to revolutionary live chat management systems.
For the average person, social media is where everything is. It’s where they connect with family and friends and share the highlight reel of their life. For your business, social media is where you can make a big difference in customer engagement and retention.
Ready to be a social media game-changer? We’d be happy to help!