Social Media Management

Facebook Pixel: What It Is and Why You Need It

After launching on the internet in 2004, Facebook remains the most used social media platform in the world. 

In 2021, Facebook’s active user base grew to 2.7 billion, which equates to 38 percent of the world’s overall population. Out of this, 74 million users are from the Philippines. 

The country ranks sixth when it comes to the total number of Facebook users worldwide. 

With this amount of users, it’s not surprising that the adoption of digital marketing in the Philippines spiked significantly in recent years. And one of the tools Facebook introduced to make it easier for brands, enterprises, and businesses to market products and services online is the Facebook Pixel.

What is Facebook Pixel? 

According to Facebook, “the Facebook pixel is an analytics tool that allows you to measure the effectiveness of your advertising by understanding the actions people take on your website.”

It comes in the form of a code that users need to place on their website, which collects data on how people interact with the web page. Then, it syncs those actions to people’s Facebook profiles and assigns them into specific groups that enterprises can utilize for advertising.

And once that’s done, they compile this information for easier consumption and analysis. 

If that’s still confusing to you, here’s a simpler explanation: 

  • It resides inside websites.
  • It tracks and records people’s actions while they’re there.
  • It provides advertisers (businesses, brands, and enterprises) the ability to target these ‘users’ on Facebook’s different platforms.
  • It helps companies to check the effectiveness of their paid social media campaigns.

Why You Need It

Nowadays, going digital is crucial for businesses, especially for those who want to reach out to more potential customers and increase their sales. An effective way to achieve this is by creating advertisements, but not simple ads – targeted ads. 

With targeted ads, you market your products to people who matter and who are more likely to avail of your goods.

And for businesses relying on Facebook and its affiliated platforms for this type of advertisement, employing the Facebook Pixel will greatly benefit you, and here are the reasons why: 

  • Relevant Engagement and Ad Targeting

Through Facebook Pixel’s ability to track visitors and their movement, you’ll be able to engage with audiences who are more likely to avail of your product or service. 

Apart from this, the tool also works by creating profiles for each website visitor, which it then syncs to their Facebook accounts. This way, you’ll be able to narrow down the audience that your ad campaigns will work better on. 

  • Audience Creation

Data gathered through the Facebook Pixel could also be used to create lookalike audiences in Facebook’s ad manager on top of your already established custom audience profile. 

Lookalike Audiences are composed of people who have similar online interests and movements to the demographic you are targeting, which means you can increase your reach and drive more sales without much effort.

  • Better Audience Understanding

Using Facebook Pixel enables you to gain insight into the movements of your website visitors, specifically current and potential customers. Through this, you’ll be able to identify their purchase and browsing activity. 

  • Measures Ad Results

Because Facebook Pixel stores users’ data, you’ll be able to access it anytime you want. And by doing so, you can analyze and measure the effectiveness of your advertisement campaigns. 

Apart from this, you’ll be able to narrow down effective advertisement strategies and those that are not, allowing you to optimize your ad campaigns to better suit potential customers’ tastes. 

Who to Call for Help

If you’re interested in using Facebook Pixel to enhance your presence online and market your product or service digitally but are unsure of what to do, you can always consult with social media management agencies in the Philippines

By consulting with those who know the ins and outs of the platform, you’ll be able to ease into it without experiencing hitches. And by utilizing their expertise, you’ll be able to employ a more effective approach without having to go through trial and error – or waste valuable income.

They’ll also be able to help you in setting up Facebook Pixel on your website. Because the tool is in code, it can be difficult for those unfamiliar with website development to equip it by themselves.

And to drive more users to your website, we advise using it in conjunction with other strategies, specifically SEO. This will help in making sure that you’re always at the top of results on Google searches, which will translate into more clicks.

You don’t even have to worry about where to look, as SEO services in the Philippines are increasing by the day.

The significance of online presence will only increase in the coming years, which is why the time to jump on board is now! And we’ll help you get there!

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