As the world increasingly becomes digitized, so does the way we communicate and share information. Traditional marketing channels such as print, radio, and television are no longer the only—or even the most effective—means to reach an audience.
As more and more people rely on social media platforms to communicate, buy, sell, and do a host of other things, businesses are realizing the significance of digital marketing in the Philippines. This means that opting out of its most popular form—social media marketing—is no longer an option for them.
For a brand to stay relevant, nurture relationships with potential and existing consumers, reach more people, and build its influence in this new environment, it’s essential to leverage social media to market and promote itself, specifically the products and solutions they offer.
With that said, if you’re not taking advantage of the opportunities that social media provides businesses—you’re missing out big time.
No worries though, with this guide we’ll ease you into all things social media marketing—its benefits, what it is, how to build a social media marketing strategy that’ll work for your specific business, and more!
Let’s begin by defining what social media marketing is!
Social Media Marketing: What is it?
Social media marketing is a form of internet marketing that uses social networking websites as a marketing tool.
The main objective of social media marketing is to build brand awareness and create a brand identity by using various social media platforms. It’s a low-cost way to reach out to potential customers and create a community around your brand.
Why Should Your Business Be Present on Social Media?
As the world becomes more and more interconnected, businesses have to find new ways to reach out to potential customers. In the past, businesses would rely on print advertisements, TV commercials, and word-of-mouth to gain new customers. However, with the advent of social media, businesses now have a new tool to reach a large audience quickly and easily.
There are several reasons why businesses should have a social media presence. For one, social media platforms provide businesses with a way to connect with potential customers that they would not otherwise be able to reach. Additionally, social media can be used to build relationships with customers and create a brand identity.
Another reason businesses should be active on social media is that it provides a way to collect customer feedback. In the past, businesses would have to wait for customers to reach out to them with feedback, which could be positive or negative. With social media, businesses can actively seek out customer feedback and use it to improve their products and services.
Finally, social media can be used to create a competitive advantage. In today’s marketplace, customers have a lot of choices, and they can easily compare products and services. However, if a business has a strong social media presence, it can use that to its advantage to stand out from the competition.
Overall, social media is a powerful tool that businesses should take advantage of. It provides a way to reach new customers, build relationships, and collect feedback. Additionally, it can give businesses a competitive edge.
Benefits of Social Media Marketing
In the past decade, social media has taken the world by storm. What started as a way to stay connected with friends and family has become a powerful marketing tool for businesses of all sizes. Social media marketing is the process of using social media platforms to promote and sell your products or services.
When done right, social media marketing can be extremely beneficial to your business. Here are some of the top benefits of social media marketing:
- Increased Brand Awareness
One of the main benefits of social media marketing is that it helps to increase your brand awareness. With over 3 billion people using social media regularly, there is a huge potential audience for your business.
When you post engaging content on social media, people who see it will start to become aware of your brand. The more times they see your name and your content, the more likely they are to remember your brand and consider doing business with you in the future.
- Improved Brand Image
Another great benefit of social media marketing is that it can help improve your brand image. In today’s world, people are very concerned about the brands they do business with.
They want to make sure that they are supporting businesses that have values that align with their own. By using social media, you can show the human side of your business and build a positive image that will resonate with your target audience.
- More Traffic to Your Website
One of the ultimate goals of social media marketing is to drive more traffic to your website. Every time you post on social media, you should include a link back to your website.
If people are interested in what you’ve shared, they will click through to your site. This can help increase your website’s traffic and potentially lead to more sales and conversions.
- Improved SEO Rankings
Another benefit of social media marketing is that it can help improve your SEO rankings. SEO is the process of optimizing your website to rank higher in search engine results.
When you post content on social media, it gives search engines more content to index. This can help you rank higher for certain keywords, which can lead to more traffic and sales.
SEO services in the Philippines can help you improve on this. You just have to find one that fits your needs and budget!
- Increased Engagement
Social media is all about engagement. The more you interact with your followers, the more likely they are to keep coming back.
When you post interesting content and respond to comments and questions, you’ll start to build a relationship with your followers. This relationship can eventually turn into customer loyalty, which is every business’s dream.
- More Sales
At the end of the day, businesses use social media marketing to increase sales. When you post engaging content, drive traffic to your website, and build relationships with your followers, you’ll start to see an increase in sales.
- Better Customer Insights
When you use social media marketing, you’ll also gain access to valuable customer insights. Using the data from your social media campaigns, you can learn more about your target audience, their needs, and how they interact with your brand.
This information can be extremely valuable as you create future marketing campaigns.
- Improved Customer Service
Another benefit of social media marketing is improved customer service. Customers today expect businesses to be responsive to their questions and concerns.
By using social media, you can quickly and easily respond to customer questions and concerns. This can help improve customer satisfaction and loyalty.
- Cost-Effective
Social media marketing is one of the most cost-effective marketing strategies available. With very little money, you can reach a large audience and see real results.
- Increased Brand Loyalty
Finally, social media marketing can help to increase brand loyalty. When customers feel connected to your brand, they are more likely to stick with you in the long run.
The Different Social Media Marketing Platforms
There are many different social media marketing platforms available, each with its strengths. Here is a quick overview of some of the most popular platforms:
Facebook – With over 2.96 billion monthly active users, Facebook is still the most popular social media platform. Businesses can use Facebook to create a page and share content such as blog posts, images, and videos. Facebook is also a great platform for running ads and promoting special offers.
Instagram – This visual social media platform has over 1.440 billion monthly active users. Businesses can use Instagram to share images and videos, as well as promote their products and services. Instagram Stories is also a great way to connect with potential and current customers.
Twitter – Although Twitter has decreased in popularity over the past few years, it’s still a powerful social media platform with approximately 450 million monthly active users. Businesses can use Twitter to share news and updates and engage with their followers.
LinkedIn – LinkedIn is a professional social media platform with over 875 million members worldwide. Businesses can use LinkedIn to create a company page and share content such as articles, videos, and infographics. LinkedIn is also a great platform for running ads and connecting with potential customers and partners.
YouTube – YouTube is the largest video-sharing platform in the world and can be a great way to share product demonstrations, video testimonials, and other types of informative or entertaining videos
TikTok – TikTok is a short-form, video-sharing app that allows users to create and share 15-second videos, on any topic. TikTok is good for social media marketing because it allows businesses to connect with their target audience in a fun and engaging way.
Additionally, TikTok provides businesses with valuable insights, such as demographics and interests, which can be used to create more targeted content and ads.
TIP: If you want to speed up the process of your social media marketing, specifically the results, we recommend turning to social media management agencies in the Philippines. They’ll help you keep in touch with your audience, and handle all your socials from posting, content, and more so leads are successfully converted!
9 Types of Social Media Content That Will Drive Engagement
Whether you’re a social media pro or just getting started, it’s important to know what kind of content performs best on each platform.
While there’s no magic formula for social media success, there are certain types of content that tend to do better than others. In this article, we’ll share 8 types of social media content that will help you boost engagement and reach your goals.
- Images
Visual content is extremely popular on social media and tends to perform well in terms of engagement. Posts with images get more than double the engagement of those without.
When selecting images for your social media posts, make sure they’re high-quality and relevant to the rest of your content. You can also use tools like Canva to create custom images for your posts.
- Videos
Videos are another great option for visual content, and they tend to do even better than images in terms of engagement. Posts with videos are more than 3 times as likely to be shared as those without.
When creating videos for social media, keep them short and to the point. Facebook videos should be no longer than 1 minute, and Twitter and Instagram videos should be even shorter.
- Infographics
Infographics are a great way to share complex information in a visually appealing way. They’re also extremely shareable, which makes them a great option for social media.
When creating an infographic, make sure it’s easy to understand and visually appealing. You can also use tools like Piktochart to create custom infographics.
- Lists
Lists are a great way to organize information in a way that’s easy to consume. They’re also extremely shareable, which makes them ideal for social media.
When creating a list, make sure it’s relevant to your audience and includes pertinent information. You can also use tools like Listly to create custom lists.
- How-To Articles
How-to articles are a great way to share valuable information with your audience. They’re also extremely shareable, which makes them ideal for social media.
When creating a how-to article, make sure it’s clear and concise.
- Quotes
Quotes are a great way to share inspiring or thought-provoking content with your audience. They’re also extremely shareable, which makes them ideal for social media.
When selecting quotes for your social media posts, make sure they’re relevant to your audience and include pertinent information. You can also use tools like Quotable to create custom quotes.
- Surveys
Surveys are a great way to engage your audience and collect valuable data. They’re also extremely shareable, which makes them ideal for social media.
When creating a survey, make sure it’s relevant to your audience and includes pertinent information. You can also use tools like SurveyMonkey to create custom surveys.
- Polls
Polls are a great way to engage your audience and collect valuable data. They’re also extremely shareable, which makes them ideal for social media.
When creating a poll, make sure it’s relevant to your audience and includes pertinent information. You can also use tools like Polldaddy to create custom polls.
- User-Generated Content
User-generated content is a form of marketing in which brands encourage and incentivize customers to create and share content about the brand, typically on social media.
Many brands use user-generated content as part of a larger social media marketing strategy, to create a more authentic and relatable online presence. Additionally, user-generated content can be a useful tool for conducting market research and understanding customer sentiment.
When using user-generated content as part of a marketing strategy, it is important to consider how to curate and present the content in a way that is consistent with the brand’s overall voice and messaging. Additionally, brands should be prepared to engage with customers who create negative or critical content.
These will help you create an infinite amount of content for your social media marketing, especially if you want to handle them yourself. If not, you can always rely on a creative agency in the Philippines to help you with your content.
What Content to Post on Each Social Media Platform
It’s no secret that social media has revolutionized the way we communicate and consume content.
What used to be a one-way street where businesses would share information and consumers would passively receive it, is now a two-way conversation where customers are constantly sharing their thoughts, opinions, and experiences with brands.
Because of this, businesses need to be strategic about the different types of content they share on each social media platform.
Here’s a quick guide to the different types of content you should be sharing on each social media platform:
When it comes to Facebook, you want to focus on sharing engaging content that will spark conversation and encourage users to interact with your brand. Think about ways to start a conversation with your audience or share content that will prompt them to ask questions.
You can also use Facebook to share company news, announcements, or blog posts. Just be sure to mix things up and keep your audience engaged by varying the types of content you share.
Twitter is all about sharing timely, relevant, and interesting information with your audience. Because tweets are limited to 280 characters, you want to make sure your message is concise and to the point.
This is a great platform for sharing news, announcements, blog posts, or articles that are relevant to your industry. You can also use Twitter to engage with other users, share your thoughts on current events, or start a conversation.
LinkedIn is a professional networking site, so the content you share should reflect that. This is a great platform for sharing thought-leadership articles, company news, announcements, or blog posts.
You can also use LinkedIn to share tips, advice, or resources that would be helpful for other professionals in your industry. Whatever you share, make sure it’s high-quality and would be valuable for other LinkedIn users.
Instagram is a visual platform, so it’s the perfect place to share beautiful photos and videos. This is a great platform for sharing behind-the-scenes content, company news, announcements, or blog posts.
You can also use Instagram to share behind-the-scenes photos and videos, sneak peeks of new products or services, or amazing visuals that highlight your company culture.
YouTube
Different types of content perform differently on YouTube. How-to videos, product videos, and educational videos tend to do well, as do videos with high production values.
It is important to experiment to see what type of content works best for your channel.
TikTok
The most effective types of content to post on TikTok are videos that are creative, entertaining, and informative. Videos that show off your personality and sense of humor are also popular on TikTok.
If you can make your videos stand out from the rest, you’ll be more likely to gain a following on the platform.
How To Create An Effective Social Media Marketing Strategy: A Simple Guide
There is no one-size-fits-all answer to this question, as the steps involved in creating a social media marketing strategy will vary depending on the specific business and goals involved.
However, there are some general steps that all businesses should follow when crafting a social media marketing strategy, which is outlined below:
STEP 1: Define your goals – What do you want to achieve with your social media marketing? Do you want to increase brand awareness, drive traffic to your website, or generate leads? Be specific with your goals so you can create a targeted strategy.
STEP 2: Research your audience – Who are you trying to reach with your social media marketing? What are their demographics, interests, and behavior? Knowing your audience will help you choose the right social media platform and create content that resonates with them.
STEP 3: Choose your platform – Not all social media platforms are created equal. Some platforms are better suited for certain goals than others. For example, if you want to drive traffic to your website, LinkedIn would be a better choice than Snapchat. Do your research and choose the platform that makes the most sense for your goals.
STEP 4: Create remarkable content – Once you’ve chosen your platform, it’s time to start creating content. This is where most businesses fail – they create content for the sake of creating content, without any strategy or purpose. Your content should be remarkable, meaning it should be interesting, useful, and shareable.
STEP 5: Promote your content – Just because you’ve created amazing content doesn’t mean people will see it. You need to promote your content on your social media platform and across other channels. Share your content on your social media accounts, in relevant online communities, and work with influencers in your industry.
STEP 6: Analyze and adjust – Finally, it’s important to constantly analyze the performance of your social media marketing. What content is performing well? What goals are you achieving? What can you improve? Adjust your strategy and content accordingly to ensure you are getting the most out of your social media marketing.
