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A/B Testing on Social Media: A Guide for Beginners

Optimizing your social media presence is a must if you are planning to leverage the opportunities it offers to further boost your business or your digital marketing in the Philippines. After all, the benefits it can provide you are immense. From increasing your visibility to boosting engagement and improving your [...].

2025-08-06T14:53:09+08:00October 17, 2022|

All About Social Listening: Definition, Importance, and Benefits

No one will disagree with us when we say that social media is one of the best tools that people can use to express themselves online and let people know what they think, particularly of things and topics that interest them the most.    However, for effective communication and understanding [...].

2022-10-17T08:33:46+08:00October 17, 2022|

4 Effective Strategies to Generate Leads on Facebook this 2022

For years now, Facebook has proven that it's one of the most effective platforms for digital marketing in the Philippines.    Of course, one of the reasons is its massive audience, which now numbers 83.85 million in the Philippines alone. And as we all know, people are a resource that [...].

2022-10-04T12:46:02+08:00October 4, 2022|

4 Facebook Ad Strategies You Need to Try This 2022!

If you're thinking of a way to bolster your business's customers and influence in the country, then it'll be a must for you to invest in online promotional activities or digital marketing in the Philippines.    As we all know, the Philippines is one of the most dominant internet users, [...].

2022-10-04T12:46:34+08:00October 4, 2022|

Building a Sales Funnel: A Simple Guide

The end goal of any business, aside from getting its name out there and gaining recognition, is to produce sales and convert people into regular customers and consumers. However, before people end up at the particular moment of 'buying' what your brand has to offer (namely your products or services), [...].

2022-09-28T14:05:16+08:00September 28, 2022|

A/B Testing: How it works, Its Importance, and Its Benefits

To compete with other businesses present nowadays, there's a need for brands to expand their marketing efforts to the online world and its communities. After all, it's where consumers gather.  As of April 2022, over 5 billion people worldwide—63% of the Earth's total human population—are internet users. And that number [...].

2022-09-28T13:59:04+08:00September 20, 2022|

Top 7 Social Media Monitoring Tools for Brands this 2022  

Social media promotion is definitely the way to go if you want to succeed in digital marketing in the Philippines. After all, social media is the most-used form of communication in the country. PH boasts over 92 million social media users as of January 2022—and the numbers will not be [...].

2022-09-01T00:43:34+08:00September 1, 2022|

7 Social Media Writing Tips to Live by this 2022

With the emergence of new platforms for communication, hosted by the still-expanding world wide web, the way we conduct marketing has changed considerably—and this is especially true for brands.  Before the advent of the internet, marketing was done primarily through print, television, and radio. Now though, digital marketing in the [...].

2022-09-01T00:22:22+08:00September 1, 2022|

5 Useful Tips in Establishing Your Brand Voice on Social Media

  On social media, people tend to focus on looks over other aspects. However, did you know that besides your appearance, the way you talk is also a deciding factor in your success? This is especially true for businesses or brands that engage in promotional activities online, specifically in social [...].

2022-08-30T13:33:59+08:00August 30, 2022|

7 Digital & Social Media Marketing Podcasts to Listen to This 2022

In this age where communication is almost boundless, podcasts are among the most popular mediums of exchange, specifically when it comes to ideas, information, conversations, and more.    To put it simply, they're pretty popular with the people of today. And that's primarily thanks to how convenient and unobtrusive they [...].

2022-08-30T13:19:22+08:00August 30, 2022|
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