Video Marketing has rapidly increased in popularity during the past few years, particularly on social media platforms and channels. The majority of people regardless of age have more importance on watching news videos, making online purchases, and enjoying themselves. Compared to reading an article or looking at static images, people are more likely to watch and remember information in a video. Here’s a fun fact: Did you know that 85% of marketers credit video as an effective technique to gain attention online? They look for reviews and information about the brand’s products or services in videos before making any online purchases, especially while doing so.
With so many channels available, this kind of marketing is easily available to everyone. Customers may watch videos from any location using their smartphones, giving businesses the chance to motivate, boost emotion, and authentically speak to the demands of their target market. Fair enough, 87% of customers want more videos from brands, therefore having a video marketing strategy for your digital advertising on any social media platform is increasingly crucial. So that you can connect with the majority of online users. A strong reminder that the majority of people today choose to watch videos since they can easily connect with and be affected by their content.
If you are still wondering why video marketing is important, then this article is for you!
What is Video Marketing?
It refers to the use of videos to promote brands, boost engagement across various marketing platforms, and generate leads or sales for goods or services.
Why is Video Marketing essential?
- Customers love to watch videos.
According to some research, people tend to watch an average of 19 hours of online video content per week. Why do they love videos so much? It is because it can be easily understood, can be educational, and entertaining.
- Can boost conversion rates and leads.
Including video content in your services pages and website is a terrific approach to increase engagement. Explainer videos or even customer testimonials can be used in most video marketing instances to increase lead generation and sales.
- Builds trust and credibility.
Through video marketing, clients can quickly establish a more personal and professional connection with the business. Additionally, it can assist the company establish its brand as a leader and gain the trust of a larger audience.
- Highly Shareable to everyone.
Customers and other businesses are more likely to share videos they liked. The higher the share, the wider the audience it caught. Customers and other businesses are more likely to share videos they liked.
Does Video Marketing have a big impact in your business?
Yes! Video marketing is actually crucial for increasing the credibility of your website or business. It has shown to be one of the most powerful marketing tools across all business sectors, from your brand’s marketing to your social media strategy. Especially if they are professionally produced. An excellent approach to ensure that your brand is reaching your intended audience is to position it to do so through the use of video.
If you want your brand to stand out among other businesses, then you should try video marketing whatever your business is!
Don’t have the skills and time for Video Marketing? NAD will make it for your business!
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