If you’re a brand that wants to gain success on social media, it’s essential that you always abide by the adage “Content is king.” After all, content is among the top things that attract people to pages or profiles on social media—be it individual or business-led. 

However, don’t think that simply releasing or producing content will lead you to the most favorable outcome—it doesn’t come easily. To leverage content for your business’ prosperity, you need to exert more effort into your creation, conceptualization, and presentation process. 

Boring, repetitive, and visually unstimulating content will not get you the followers, influence, brand awareness, and attention that your business needs. So, you need to diversify the types of content that you make and release. Don’t be a one-trick pony!

To help you out, here are 8 content ideas that you can use and incorporate into your social media content strategy, which are approved by—no less than—the top social media management agencies in the Philippines!


Blog Posts


A blog is an essential part of an online brand, specifically a successful one. It not only builds you up in terms of influence and reach in the digital realm but more so as an industry expert, whose knowledge and experience are sought after and shape how other businesses operate. 


That’s not all though. According to Demand Centric, companies that run blogs generate 67% more leads per month than those that do not. So, it’s time for you to create one if you haven’t already!


Besides that, you can also use your blog as a source of content for your social media pages. Here are some of the ways: 


  1. Create a promotional post for your newest blog. 
  2. Take a quote from the article and use it as a stand-alone post to inspire your followers. 
  3. Highlight statistics and data included in your blog through a post. 


Those are just some examples of how you can utilize your blog posts as content for your social media. The opportunities are almost endless, you just have to be creative and resourceful enough. 


By doing this you’re going to hit two birds with one stone—increase foot traffic to your blog and have a post ready for your social media channels. 


Behind the Scenes


If being relatable is something you want to achieve this 2022 for your social media, then creating posts about your business operations behind the scenes should be a go-to for you. 


Not only will it make you more authentic and easier to connect with, but it will also build you up as a brand that values transparency—something that customers nowadays look for in a company. 


Using this strategy will work incredibly well for brands whose products undergo manufacturing like skin care products, clothes, perfume, and more. Businesses in the creative field can also benefit from this, specifically through behind-the-scene videos of their process like photo shoots, mood board creation, video shoots, editing, and more. 


Tutorials/ How-tos


Not everything is about looks when it comes to content, it also has to offer value to its consumers. Any content material you release that provides an educational benefit will be much appreciated by your target audience. After all, it’s something that benefits them. 


This is what Tutorial or How-tos supply, which can come in a variety of posts and could be almost about anything as long as it’s still within your brand. It could be in video form (Instagram and Facebook Stories or Reels, TikTok clips, YouTube series) and it could also come in written form (Blogs or Articles).


By including this in your social media content, you’ll be able to teach your target audience and following about the products and services you offer and how to utilize them properly. 


Industry News


Another great source of content that you can use to create posts for your social media is Industry News. However, you have to make sure that the content your going to make around this will be interesting for your followers—don’t just take anything and use it. 


If you’re a brand that offers skin care products, focus on news about that particular field or about skin health. If you’re offering gadgets and other gizmos, choose news that talk about the latest technology— smartphones, PCs, laptops, and gaming consoles. 


User-Generated Content (UGC)


If you want to grow closer to your followers and create posts effortlessly, then featuring user-generated content (UGC) on your brand’s social media page is the best way to go. 


Not only will it build trust between you and your target audience and established product or service users, but it will also increase brand engagement, awareness, and loyalty—things that are essential for driving your sales upwards. 


To encourage your followers to create UGC, here are some things that you can do: 


  1. Create a dedicated hashtag for all UGC content. This way you’ll find them easily. 
  2. Ask your followers to tag you in posts that feature your products or services. Don’t forget to remind them to use the UGC hashtag. 
  3. You can ask them to write a short review or testimonial about their experience using your products and services. Or you can just feature them on your post wearing or using your products and services. 




Did you know that you can also use infographics as content for your social media page? If not, then we’re telling you that you can!


It’s best used when you want to highlight statistics or data about a particular topic, which should come from a reliable source or your blog. 


On top of this, infographics can also be deployed for sharing educational material or simple how-tos. It could be about your products and service, your brand, or industry news or updates. 




If you’re running low on content but have events or functions coming up, you can use them as posts for social media, too. Not only will it help you promote your upcoming gathering, but will also fill your content plan. 




Holidays are a great and easy way to fill out the blank spaces of your content calendar. With it, you don’t have to exert much effort into brainstorming, which is a plus.


And because many people are already familiar with holidays and celebrate them, you’ll have no problem with engagements and interactions.



These are just some of the things that you can use as resource material to make your content calendar more diverse and up-to-date. There’s a lot more you can do, you just have to be creative enough. After all, the possibilities are almost endless on the digital marketing platform, specifically when it comes to digital marketing in the Philippines—one of the most active, inventive, and transformative in the world.


However, you must remember that while content is a huge part of your online presence—it’s not the only thing you should be focusing on. You should also provide adequate attention to your search engine optimization (SEO) strategy—so you always stay relevant in search results. 


If you don’t have much experience with SEO, you can always seek professional help from SEO services in the Philippines, which are well-versed in the field. You won’t have to look far either as there’s an abundance of them just waiting for you to reach out.