When it comes to digital marketing in the Philippines—or any other place for that matter—looks should always be a key priority, especially for promotions done on social media. After all, these platforms offer a very visual experience for users and consumers, which is obviously what a lot of us are attracted to or are after. 

That’s why it’s very important for brands and businesses that want to market in these online communities to learn the ABCs of capturing or bringing attention to themselves through unique imagery that evokes interest from their target audience. And a large part of this process involves knowing the appropriate sizes for photos, infographics, and videos that will be used for posts and content purposes of your social media page. 

To help you better grasp this concept, we will be providing you with a social media size guide approved by social media management agencies in the Philippines, which you’ll be able to access freely below. 

We’ll cover the following platforms: 

  • Facebook
  • Twitter
  • Instagram
  • TikTok
  • LinkedIn

Let’s get started!

FACEBOOK (Image Sizes)

As we all know—or don’t—Facebook is currently the largest social networking site on the internet. It boasts a total of 2.936 billion monthly users as of April 2022, making it one of the top social media platforms for businesses that want to market their products or services to online consumers. 

With that said, it’s important that you, as a business, know how to navigate the social networking site, specifically when it comes to the visual aspects—be it for marketing or how you present yourself in general. After all, looks matter in the digital world. 

Facebook Display Picture (DP) or Profile Photo

Your Facebook Page’s Profile Photo will be the first picture that your followers, users, and potential consumers will see when they come across or visit your page. 

It will also be the photo that will appear whenever you engage on Facebook—be it to talk, respond to comments, post on other walls, and whenever when your profile is searched. Think of it as the face that will represent your brand on the social platform. 

Image Size:

  1. Must be 180 x 180 pixels—no more or less. 
  2. Automatically adjusted to 170 x 170 pixels on desktops and 128 x 128 on smartphones.
  3. Preferably, it should contain the logo of your business or an image that best represents your brand. 

Facebook Cover Photo Size

The Cover Photo is the rectangular image that appears at the top of your Facebook Page and is positioned right behind your Profile Photo. It only appears in your Facebook Timeline and should contain information that will complement your Profile Photo.

Image Size: 

  1. Should be 820 x 312 pixels. Anything bigger will be cut off awkwardly and anything smaller will be automatically stretched. 
  2. Automatically adjusted to 640 x 360 pixels on smartphones.
  3. We recommend using this space to let people know more about your brand. It could also be used to emphasize your logo since it provides more creative freedom because of its larger size. Shared Photo

Facebook Shared Photo Size

Shared Photos always appear in your timeline and on people’s News Feeds, specifically to individuals who constantly interact or engage with your Page. It’s also considered among the most common ways to share on Facebook.

Image Size: 

  1. Recommended size is 1200 x 630 pixels to retain the quality of images. 
  2. It will be automatically adjusted to 470 pixels when displayed on News Feeds. Meanwhile, it will appear at a max width of 504 pixels on a page. 
  • Shared Link Photo

Facebook Shared Link Photo Size

If you’re on Facebook daily, you’re probably already familiar with Shared Link Photos. They appear on posts with links that are sourced outside of Facebook—news websites, blogs, video streaming sites (YouTube), and other similar platforms. You can opt for a rectangular image or a square-shaped image. 

Image Size: 

  1. Recommended image size for a rectangular photo with text at the bottom is 1200 x 628 pixels to retain the quality of the image. 
  2. The minimum is 470 x 246 pixels for the feed and 484 x 252 pixels on a page.
  3. Meanwhile, photos for shared links with a small square image to the left and text on the right should be sized 154 x 154 pixels in the feed and 116 x 116 pixels on the page.
  4. Knowing this will be beneficial to your brand if you want to feature blogs on your page, specifically those from your website.
  • Event Images

Event Images are used as banner images for Facebook Events. They’re used to capture people’s attention. They will appear on Reminders that will be sent out to your audience. 

Image Size:

  • For high quality, upload a photo with the size of 1920 x 1005 pixels. 
  • Facebook will automatically scale it down to minimum dimensions of 470 × 174 pixels. 
  • It will appear as 470 × 174 pixels when shown on a feed. 

TWITTER (Image Sizes)

Although some might associate Twitter with text, specifically 280 characters, more than images, the platform wouldn’t be complete without the occasional pop of color. 

Currently, it’s still one of the top social media networking sites on the internet with 330 million active monthly users—the reason why marketing is still popular on the platform. 

If you’re one of those brands that rely on Twitter to get people to buy your products or services, then this image size guide will definitely work in your favor. 

Profile Picture or Display Photo

Like with Facebook, your Twitter Profile Photo will be the face of your business or brand on the social platform. So, the best thing to do is to choose one that accurately represents what you are—the more exact, the better. 

Image size: 

  1. For the best resolution, upload a photo with 400 x 400 pixels. (It displays as 200 x 200 pixels).
  2. Twitter set the maximum file size to 5MB.
  3. Supported image files are JPG, GIF, or PNG.

Here’s where your Profile Photo will appear: 

  1. On Your Profile Page
  2. In-Stream
  3. Who to Follow

Header Image

Similar to Facebook, Twitter’s Header Image will be the biggest image present on your Profile Page. With that said, it will likely be the first thing that users see when they come across or visit your profile. 

Taking that into account, we recommend putting more thought into creating this piece—make it more captivating. And since this image’s size is bigger, you have more room for creativity.


Image Size:

  1. To get the highest photo quality, upload files that are 1500 x 500 pixels.
  2. Twitter limits the maximum image file size to only 5MB.
  3. Supported image file types include JPG, GIF, or PNG.

In-Stream and Shared Link Photos

If you want to go beyond Twitter’s 280-character limit, attaching photos to your Tweets is a great way to expand your storytelling. And since the platform has changed its automated, and often criticized, vertical image cropping, you can rest assured that your photos will look great when posted on a feed or your page. 


However, you do have to take note of the set aspect ratios—4:3 or 16:9. Photos that are extremely wide, tall, or have unusual dimensions may still be cropped awkwardly. 


Image Sizes:

  1. Photo size for Tweets with Shared Link: 1200 x 628 pixels. 
  2. For Tweets with a single image, the recommended photo size is 1200 x 675 pixels.
  3. When sharing two images in one Tweet, photos should be 700 x 800 pixels. 
  4. For three images, the following are the sizes that would be ideal: 
  • Size for left image: 700 x 800 pixels
  • Size for images on the right side: 1200 x 686 pixels
  1. When posting four photos—which is Twitter’s limit—1200 x 600 pixels per image should be uploaded. 
  2. The best aspect ratio for photos on Twitter is 16:9.


INSTAGRAM (Image Sizes)

As we all know, Instagram is one of the most visual social media platforms out there. To effectively sell yourself on the network, you have to think about the composition of your photo. And of course, that will include appropriately sized images. After all, you don’t want a feed that’s full of awkwardly cropped posts. 

To better scale your photos to the right size for Instagram, here’s a guide you can follow:

Profile Photo

To make your brand or page more recognizable on Instagram, make sure to use an image that immediately evokes recall, especially when it comes to your Profile Photo. We urge you to include your logo for this one.

Image Sizes: 

  1. Recommended image size is 110 x 110 pixels. 
  2. Meanwhile, the aspect ratio should be 1:1. 

Post Photos

To get that perfect, aesthetic Instagram Feed, you need to make sure that all of your images are of the same size. Maintaining uniformity on your brand’s feed also adds a sense of professionalism to how you project yourself. And people, naturally, will gravitate towards businesses that look trustworthy and put effort into their looks. 

Image Size:

  1. The recommended photo size to upload on Instagram is 1080 x 1080 pixels.
  2. While a bigger file size is allowed for upload, Instagram further scales these photos down to down to 612 x 612 pixels.
  3. When on feed, the photos will be resized to 510 x 510 pixels.
  4. The aspect ratio that you need to strictly follow is 1:1.

Instagram Stories

While it’s true that Instagram started with a photo-focused community, it has since branched off to include videos or reels. A feature that meshes both worlds is Instagram Stories—where you’re allowed to post both photos and short reels to update and interact with your followers daily.

Image Size: 

  1. For the perfect Story, you need an image or a video with a resolution of 1080 x 1920. You can also use a lower resolution image or video but it should not go below 600 x 1067.
  2. It should have an aspect ratio of 9:16.


TIKTOK (Image Sizes)

Although some might associate TikTok with videos, the platform also has a key, static visual aspect—and that is your account’s Profile Photo. For the ideal profile image, you need to abide by the following: 

Image Size:

  1. Recommended size: 200 x 200 pixels
  2. Supported image files are: JPG, GIF, or PNG


LINKEDIN (Image Sizes)

Although a lot of people don’t recognize LinkedIn as a social media platform because it functions more as a workforce resource site, it’s steadily becoming one of the most relevant networking platforms online today. In fact, it currently boasts a total of 467 million registered users and the numbers are increasing by the minute. 

Unlike other social media platforms, LinkedIn is focused on creating a professional network that will help businesses connect with industry leaders and in helping them find great employees. 

Profile Photo

As we’ve mentioned earlier, a Profile Photo is an important aspect of any brand page on social media. After all, it’s the image that users and potential consumers will associate with your brand, specifically online. It will also be important in gaining recall. 

With that said, you should think deeply about what you’re going to put as your brand’s Profile Photo since it will serve as your face online. And in that process, sizing will be important. Here’s what you’ll need to consider: 

Image Size: 

  1. The minimum size is 300 x 300 pixels.
  2. The file size should not exceed 10MB.
  3. Supported file types include: JPG, GIF, or PNG.

Profile Page Background Image

Like with Facebook, your LinkedIn profile will come with a header. You can utilize this space to tell more about yourself.

Image Size:

  1. The image size should be 1584 x 396 pixels.
  2. The file size should not be bigger than 4MB.
  3. Supported file types include: JPG, PNG, or GIF.

Company Logo

If you’re operating a business page on LinkedIn, you’ll have to upload a Company Logo instead of a Profile Photo. This photo will appear in the ‘Companies you may want to follow’ section so it should be on point. The better this photo looks—and the more professional it appears—the higher the chances you’ll attract new followers. 

Image Size:

  1. Photo size should not be lower or higher than 300 x 300 pixels. 
  2. Also, it shouldn’t exceed 4 MB.
  3. Supported file types include: JPG, PNG, or GIF.

Company Background Image

Similar to a personal LinkedIn account, a business-type page will have a background image, specifically when you navigate to the profile page. This will cover the entirety of the page’s top part and will be much larger—giving you more room to be creative. 

Image Size:

  1. The photo size should be 1128 x 191 pixels.
  2. Also, it shouldn’t exceed 4 MB.
  3. Supported file types include: JPG, PNG, or GIF.


Shared Image or Link Photos

If you want to use your business page to share content on LinkedIn, incorporating images will be a plus for you. After all, people nowadays prefer visual learning over reading heaps of text. 

But apart from that, you also have to be aware of how your image will look once published on your page or shared, specifically its size and resolution. And of course, both should be accurate and of high quality. Here’s a guide you can use to compose your images for sharing: 

Image Size:

  1. The photo-sharing size should be 1200 x 627 pixels to maintain clarity and resolution.
  2. Supported file types include: JPNG, PNG, or GIF.


Start Creating!

Now that you’re aware of the various image sizes for each of these social media platforms, you’ll have an easier time managing the visual components of your social media marketing strategy.

We recommend creating templates for each of the social networking sites that you’re present in, this way you’ll save a lot of time and you can optimize your creation process. 

Also, don’t forget to strengthen other aspects of your social media marketing strategy. After all, results don’t come from looks alone. You should also invest time, effort, and funds in building your pages’ SEO (search engine optimization) as this will greatly aid your brand in amassing more consumers and gaining more exposure online.