WE HAD PARTNERED
WITH OVER 100 BRANDS
Pet Brand
THE BRIEF
The most pressing challenge for this pet brand was that it was not the first option that came to mind when pet-owners would get their supplies. They had an already existing social media with thin numbers and inconsistent posts that hampered its performance.
OUR SOLUTION
After a deep-dive on what pet lovers look for in a brand and an understanding of the peak traffic rates and data that drive campaigns on Meta.
We turned around the brand’s online presence with strong audience interaction (110%) and swung brand affinity (76%) towards the pet supplier.
With our tailored approach to ads management and introduction of interesting variety to their social media content, we positioned the pet brand as an approachable business that can guide pet owners to make better decisions through their products.
Petroleum
THE BRIEF
The petroleum brand has a good grasp of its consumers on-ground but lacked insight on how to expand awareness with a new direction. Its digital footprint was lagging behind its competitor fuel giants in the Philippines.
OUR SOLUTION
Recognizing this pain point, we ramped up the volume of content to nudge its online visibility through quantity especially on TikTok. We treated its clean fuel competitive edge as the hero for its informational posts.
Driven by the consumer demand for transparency of brands, we also focused on using social media as a behind-the-curtain peek to show the people behind the product.
With a complete marketing suite from New Age Digital, the petroleum brand climbed the social graph (77% follower growth) through high-performing posts putting them on par with leading fuel brands.
Shipping Line
THE BRIEF
As a service providing business, it was crucial for the shipping brand to have a positive reputation on social media. Beyond travel advisories and promos, its customer base would benefit from new digital experiences that would change behavior and deepen audience interest.
OUR SOLUTION
Prompted by this objective, we demonstrated reliability through proactive communications on social media with short form videos showing the customer journey and the crew that runs the ferries. Shifting its marketing resources to prioritize visual consistency, the brand rapidly became a high-traffic account which led to an inflation of bookings on their website.
An effective strategy that paid off is localizing its content to the destinations of the shipping brand which encouraged visitor conversion to paying guests.
Through these efforts, the brand achieved an all-time high record of tripling its following (+362.1%) and continues to be on an upward trajectory while bringing new customers to one of the Philippines’ busiest industries.
Supplement
THE BRIEF
Among the product category, the brand has introduced itself without distinction from market dominating supplements. As a relatively new brand, their challenge was standing out to find a new demographic that would widen their business opportunity.
OUR SOLUTION
Because of the brand’s holistic approach to health, we anchored on their strength which is its straightforward results. We then associated the brand with the lifestyle its customer base would want to have.
Tapping into the wellness category as its cornerstone with pristine images and a highlight on the natural enhancement property of the products, the brand instantaneously raised its TikTok profile.
Building on this, their sales picked up as soon as we started live-selling which yielded a revenue quadruple of their ad spend.
Skincare
THE BRIEF
Introducing Western skincare to a market inclined towards legacy brands was not an easy feat especially with its clinical nature as the skincare’s selling point. There was a disconnect between those who were aware of the brand and the prospective beauty-loving demographic.
OUR SOLUTION
After identifying the persona of the product users, we harnessed a social media approach that was boldly specific to each condition: skincare routine walkthroughs, tutorials that incorporated the products, and a showcase of its consistent use — bridging the gap between the existing customers and purchasing website visitors.
We supplemented the strategy with visual materials that injected human elements to separate them from the stock style of global competitors, which gave them a much needed identity and edge.
What emerged is a widened exposure for the brand (62.4+) and a dramatic expansion of its audience size (+50%). Subsequently, the consistent quality and optimized schedule fast-tracked the engagement growth of the brand’s social media (+107.8).
THE PROOF IS IN OUR RECORD
Think of us as the engine that would propel your brand to where it should go. With our multidisciplinary marketing approach, starting a campaign with New Age Digital is not just rewarding, but impactful for your brand.
If you’re past the stage of keeping up and ready for an agency that recognizes your challenges, pull up a chair for a consultation.