If you have been working as a creator on tiktok for some time, you have definitely heard about MCN on Tiktok before, even if you don’t know what it means. MCN refers to a Multi-Channel Network and is an organization helping creators manage, grow, and monetize their content.
The majority of creators consider joining networks to be suitable only for the big influencers, but it is not always the case. Small- and mid-sized creators may also profit from joining certain networks.
In this article, we will explain the essence of MCN on Tiktok, its functions, and whether you should join it or not.
What is it that MCN does?
mcn is a mediator who stands between the creator and the platform or sometimes between the creator and the brand. A MCN on Tiktok in the Philippines helps creators in the areas where they lack, for example, content strategy, brands and analytics.
The larger networks sometimes provide training, hardware or even studios for the creators.
The goal is simply to help the creator grow faster than they would alone, while the network also earns a cut from the creator’s success.
Common services provided
Here is something a typical network usually offers:
- Help getting brand sponsorship
- Content planning and strategy advice
- Access to analytics tool
- Copyright protection support
- Community and networking event
Not every network offers all of these benefits, so it is important to check before you sign anything.
How MCN on tiktok function
Once the creator becomes a member of the network, he signs a deal specifying the terms of the deal duration of the cooperation and the amount that the network gets from the earnings.
Tiktok networks are often focused on assisting creators with:
- Accessing the Tiktok creator fund
- Linking the creator to brands for cooperation
- Making the account more visible through promotion of the content by other creators within the network
Sometimes networks assist creators in creating the Tiktok shop and managing their affiliate programs.
What is revenue sharing?
The majority of networks tend to take a portion of your revenue which is somewhere around 10% and up to 30% depending on the services provided.
It may seem like a lot of money to pay out, however, if the network really provides you with brand deals and extra income opportunities, then it won’t be such an issue.
Always request the exact amount before you sign on the dotted line.
Will it be worth it to join a network?
It is all up to your stage of development as a content creator. While you are just starting out and there is no connection established yet, joining a network would be beneficial to you.
However, if you already established a connection with the brand and are able to reach an agreement yourself, then you probably won’t need the extra help because of lost income.
Red flags to look out for
Beware of the network that:
- Asks for upfront payment without offering any service in return.
- Fails to explain the contractual period clearly.
- Takes too high a commission without offering much in return.
- Has no credible success story of its creator.
The correct network must know everything beforehand before making any decisions.
Final thoughts
From knowing how the MCN network functions on Tiktok, you can determine whether this method would work for you as a content creator. but this is not necessary for success, although it may fit some creators and help them become successful rapidly.
It is important that you spend time researching different networks and read reviews by other creators.