Social Media Management
The challenge for Trude Lizares was to revamp its social media presence and attract more sales and followers by retargeting past and new customers. We began by fixing its brand identity and making it more in tune with the vision and advocacy of the owner. We gave more life to the brand by creating more video content, illustrations, photo collages, launching monthly newsletters, and shooting their new collection with public figure, Lauren Reid. We grew their followers both on Facebook and Instagram since we took over the account last January 2021, and increased their online engagement by 288%.