Content marketing is a great way for businesses to attract, engage with, and delight their target markets. This is especially true for those that are using digital marketing in the Philippines to promote their brand online. It ensures that content reaches an audience naturally and organically rather than being disruptive. 

When implemented correctly, it can result in increased conversions, improved brand recognition, boosted revenue, establishment as an industry leader, and more. And this is not only for businesses as this could also bolster the productivity of social media management agencies in the Philippines. 

Your customers, leads, and audience members expect valuable content from you – so you need to ensure that you meet those expectations with content marketing!

Whether you’re just starting to form a content marketing strategy for your brand or in the process of updating your existing one, it’ll be beneficial to review your approach and find new ways of creating and sharing the content that your audience desires.  

With that in mind, we created a guide that will provide you with an overview of content marketing, various types of content marketing, how to begin developing a strategy, and a whole lot more!

Let’s start by defining the process of Content Marketing.

What is Content Marketing?

Content marketing is an effective digital marketing approach used to produce and disseminate valuable and pertinent content that attracts, retains, and motivates customers to commit actions that are profitable for your brand. It is an integral part of a comprehensive digital marketing plan that allows you to display your company’s proficiency and become an industry leader. 

Content marketing works by producing captivating material such as blog entries, web pages, videos, webinars, articles, or e-books designed to attract potential buyers and support them in making informed decisions. Topics should be chosen carefully with the target market in mind to gain a competitive edge. 

To maximize the visibility of this content, it must be optimized for search engines such as Google through the selection and attachment of appropriate keywords related to your desired audience. If you don’t know how to do this, SEO services in the Philippines can lend you their expertise at reasonable prices. However, if you want to try it on your own, you can read our blogs about it: Basic SEO Tips for New Websites, Knowing the Value of SEO, SEO Essentials, SEO Tools for Businesses, and more.

Need assistance when it comes to content marketing? Reach out to NAD and we’ll take care of it!

Why is Content Marketing An Integral Part of Digital Marketing?

Some people think that content marketing only helps brands attract interest from customers and make noise online, however, that’s not all it’s capable of doing. 

It’s also an effective tool for improving the following aspects of your business, especially if you’re participating in digital marketing:

  • Establishing a Brand’s Identity: Content marketing plays an integral role in helping to create a company’s identity and values, which allows customers and prospects to differentiate it from its competitors. Furthermore, content marketing strengthens customer loyalty by providing reliable and valuable information, which gives consumers the confidence that they will be getting the information they need. You can further improve your business image online by partnering with a branding agency in the Philippines, who’ll help you develop a unique personality, look, and design that will set you apart from your competitors. 
  • Increasing Website Traffic: Content that is valuable and engaging could lead to more exposure on social media platforms or other external sources of reference, thus resulting in increased visitors to the website. 
  • Boosting Conversion Rate: Creating a community of faithful customers makes them more likely to repurchase from the company once again. Additionally, quality content can help customers understand the value of a product or service being sold by the company which heats their willingness to make a purchase.
  • Affords More Visibility: Content marketing can bolster a business’s search engine rankings, helping make its website more visible to potential customers. By finding the right balance between informative and keyword-rich content, companies can attain higher placements in search engine listings. 
  • Helps Build Customer Relationships: Additionally, businesses can leverage content marketing to form strong relationships with customers and prospects which works to build consumer loyalty.

 If you’re having difficulty with your content marketing, our blog post about the 5 Common Marketing Pain Points and How To Fix Them might come in handy.

Want to integrate Content Marketing into your brand’s Digital Marketing Strategy? NAD can help you out! Contact us now!

What are the Different Types of Content Marketing?

Content marketing is an incredibly powerful and highly versatile digital marketing strategy, providing businesses with a range of tactics that can be implemented to assist in their growth and development.

Some of content marketing’s most popular forms include the following: 

Blog Posts

Blogging is one of the most powerful tools for content marketing. It provides valuable information and insights to readers, helps build a loyal fanbase, and allows businesses to demonstrate their authority in the field. Companies can write blog posts that cover topics related to their industry, detail products and services offered, or tell customer stories. 

Social Media Posts

Posting on social media is a good way of providing your followers with useful information in a short period. This can be used to advertise recent blog posts, ask questions or interact with people, give an insight into what happens behind the scenes at your business, and much more. If you want to bolster your content marketing through this, you should be aware of the 4 Habits Brands & Social Media Marketers Should Adopt to Improve Social Responsibility Online.


Videos offer an interactive way of communicating with customers. Businesses can make videos that showcase their products, talk about customer queries and concerns, answer often-asked questions and illustrate the advantages of their offerings. Popular types of videos companies produce include tutorials, behind-the-scenes footage, and customer reviews/testimonials.

White Papers 

Written reports give an in-depth analysis of a particular issue based on factual evidence and data and white papers enable businesses to showcase their knowledge and views on a certain field. They can be used by readers to gain a better insight into the topic. 


To explain intricate matters, infographics combine visuals with text. By utilizing aesthetically pleasing visual information, they can make content more engaging, as well as easily distributed via social media for increased exposure.


Podcasts provide businesses with an outstanding platform to broadcast their wisdom, showcase customer experiences, and present pertinent business knowledge. As well as being a powerful tool for content marketing, podcasts can also be used to interact with those they are targeting. Take these 7 Digital & Social Media Marketing Podcasts to Listen to This 2022 as examples. 

Case Studies

Case studies are an excellent way of exhibiting how a particular service or product has worked for customers and provided answers to their issues. They allow companies to display their worth and show actual resolutions for the difficulties that clients have faced.

Having problems creating appealing content for your audience? NAD’s your solution! Chat with us now!

How to Build Your Content Marketing Strategy

To achieve success in content marketing, formulating an effective strategy is essential. Content marketing is a major factor in aiding brands or businesses to reach their ambitions, so it’s important to have a strategy that produces the desired outcome. 

Here are some steps you should take when creating your content marketing strategy:

Step 1: Determine Your Goals: What Do You Want Your Content To Do?

Before beginning to map out a plan for your content marketing, it is essential to identify the results you want to achieve through your content. Think about what kind of outcomes you wish to create from this strategy – do you wish to grow website visitors, improve lead generation, or foster a more active engagement with the community? Understanding these goals and objectives will help craft an effective content marketing tactic that will bring you closer to achieving them.

When identifying your goals, you should always follow the SMART (Specific, Measurable, Achievable, Relevant, Time-Bound) approach. It’s a systematic way of setting goals that enable people to make precise objectives that are clear, attainable, and easily tracked. 

Using the SMART method will help streamline the goal-setting process and encourages clarity, focus, and commitment. 

  • Specific goals should contain details about what, why, and how. 
  • Measurable goals give objectives quantifiable measures of success.
  • Achievable goals should be realistic enough to be achievable yet challenging.
  • Relevant goals should be meaningful to the individual or business
  • Time-bound goals should have a specific timeline.

Step 2: Learn About Your Audience: Who Do You Want To Reach?

Once you have set your objectives, it is important to decide who you are intending to reach with your material. Do these people include young experts, working moms, or tech-savvy people? Becoming aware of your target group will assist in creating content that appeals to them. This is vital for fruitful content marketing.

Here’s how you can do it: 

  • Specify Your Offering You need to have a sharp grasp of the product or service you are offering before beginning to limit your target audience. 
  • Examine Your Existing Customers – Obtain all available data and understanding regarding your current buyers. Observe who is buying your product or using your service, and concentrate on their actions, location, interests, demographics, and so forth. 
  • Assess Your Rivals – Analyze who you are competing with. Notice whom they are focusing on and the strategies they are utilizing. This will give you beneficial knowledge about what succeeds and what does not work.
  • Create Buyer Personas – After gaining a deeper insight into your current customers and rivals, you can begin creating buyer personas, which are comprehensive depictions of your optimal customers according to their desires, requirements, hobbies, and objectives.
  • Evaluate and Fine-tune – As you initiate testing diverse tactics, observe which ones bring the best results and modify them accordingly.

If you want to dig even deeper into your target audience, specifically on social media, you should read our Social Media Demographics 101. Here, we give you an overview of the demographics that make up social networking sites and how you can define your audience. 

Step 3: Pick the Right Platforms: Where Will You Publish Content?

When it comes to disseminating your content, you need to decide which outlets you want to utilize. Although social media may come first to mind, other platforms exist that are also worth thinking about. Each has its pros and cons so it is essential that you thoroughly investigate the best one for connecting with your target demographic as well as attaining your desired outcomes.

Here are some of the most popular methods to share your content: 

  • Blogging – Companies can utilize blogs as a way to distribute content to their target demographic. This can include visual media, audio, written pieces, and other interactive components that can be shared through social media outlets such as Facebook, Twitter, and Instagram, or by using email marketing tactics and RSS feeds. 
  • Social Media – Platforms like Facebook, Twitter, LinkedIn, Instagram, YouTube, and Pinterest are great tools for distributing content relevant to customers’ interests to engage with them further and promote products or services. To learn more about which social networks are popular in the Philippines, read our blog: Top Social Media Sites in the Philippines: A Guide for Online Businesses.
  • Email Marketing – A useful way of reaching out to customers is through email marketing which is successful in driving sales as well as building relationships between companies and consumers alike. 
  • Websites – Building a website is an effective way of promoting products/services while sharing information related to the business on the site itself so that it may result in increased traffic levels for it too
  • Video Streaming Platforms – Creating and sharing videos is a powerful way to connect with customers and keep them engaged. Videos can help companies promote their products and services, provide tutorials, as well as foster relationships with customers.  

Step 4: Develop Your Content Strategy: What Kind of Content Will You Produce?

After deciding which platforms to use, it is essential to produce content that interests and captivates your target market. Try incorporating visually pleasing elements, and present fresh ideas or opinions that diverge from the norm. 

Think of different content formats to include in your strategies such as written pieces, videos, infographics, webinars, and ebooks. For each form of content you create, decide on a suitable topic, format, length, and frequency. 

Meanwhile, when selecting topics, focus on those that are of value to your intended audience. Also, consider the types of content more prone to sharing such as Top 10 lists or quizzes alongside videos.

Step 5: Promote Your Content: How Are You Going To Attract Attention?

Generating content is imperative, but it’s just the first step. To ensure people are viewing your content, you need to put effort into sharing it, too. Try utilizing social media platforms with paid advertising options on sites such as Facebook, Instagram, TikTok, Pinterest, and LinkedIn to give your content a wider reach. 

Connecting with influencers (also known as influencer marketing) in the same industry as yours is also a great strategy to reach potential consumers as well. Additionally, implementing email campaigns where you include links to current articles or exclusive offers will help generate even more engagement. 

If you plan to use social media as the primary platform to promote your content, read up on this: 6 Sure-Fire Ways to Promote Your Brand on Social Media.

Step 6: Measure Results: What Metrics Are Worth Tracking?

Keep track of your content marketing efforts by creating an efficient monitoring system. Using analytics, you can determine which content resonates with your audience and measure your performance. By doing so, you will be able to adjust your strategy as needed and maximize your results.

Keep an eye on these metrics:

  1. Traffic: Monitor the number of people who visit your website or blog. 
  2. Engagement: Measure the amount of time users spend on your content. 
  3. Conversion Rate: Observe how many visitors take action (such as subscribing, buying, or downloading content) after viewing your material. 
  4. Reach: Count how many individuals are exposed to your content through various sources such as social media, search engine results, etc.
  5. Brand Awareness: Assess how many people recognize your brand or content. 
  6. Referrals: Evaluate the number of people that come across your material from other websites or blogs. 
  7. Quality of Leads: Take a look at the quality of leads generated by your content. 
  8. Cost per Acquisition: Calculate what it costs to acquire customers through content marketing.

Constructing a productive content marketing strategy is imperative for achieving success. By adhering to these steps, you can develop a plan that will assist you in reaching your objectives and captivating your intended audience. 

With a successful content marketing approach in position, you will be able to generate prospects, create an enduring following, and upgrade your recognition.

Don’t know how to build an Effective Content Marketing Strategy for your Brand? NAD will make one for you! Contact us now!