As the internet continues to evolve, the role of websites in business and digital marketing in the Philippines continues to grow in importance. From showcasing your products and services, delivering information to potential customers, and creating a platform for ongoing interactions and customer service, websites are a vital component of any successful digital marketing strategy.
For these reasons and more, the importance of websites in business and digital marketing cannot be understated. If you’re a business that continues to function without a website or has yet to build a digital presence, you’re losing out on a lot of opportunities, specifically to attract consumers and stay ever-relevant.
Don’t worry though, in this article, we will guide you through all steps involved in creating an effective website fit for your business! But let’s first discuss why websites are essential for businesses and companies in the present day.
Reasons Why Your Business Needs A Website
With today’s vast presence of the internet, it is no surprise that businesses are leaning more and more towards digital marketing and the importance of having an appropriate website. After all, the website is often the first point of contact between the business and potential customers, serving as a company’s online presence and providing information on services, products, and contact information. Businesses must understand that their website is not only a digital representation of their brand but also a central hub for their digital marketing efforts.
Having a website serves as the cornerstone of digital marketing efforts, providing existing and potential customers with easy access to essential business information. This could be in the form of product pricing, store locations, or contact information. A successful website should also have a strong and visible call-to-action (CTA) – this could be in the form of clicking for further information, subscribing to receive a newsletter, etc.
Additionally, having a website also allows businesses to interact with their customers more deeply than ever by offering informative content such as online buyer’s guides and FAQs, which will help to build trust in the business and its products.
A website is an ideal platform to launch and maintain an effective digital marketing campaign. Through website content, companies can reach customers in all age groups and with diverse interests, potentially leading to greater conversions. This is further enhanced by incorporating other marketing tactics such as influencer marketing and email campaigns. A website also offers companies the ability to launch pay-per-click (PPC) campaigns. PPC campaigns allow businesses to strategically target highly interested and ready-to-buy audiences, increasing the chances of conversion.
Ultimately, having a website and leveraging it for digital marketing is essential for businesses to remain competitive in this modern digital landscape. With customer attention on the internet growing exponentially, it is wise for businesses to invest the time and resources necessary to build a website. With an effective strategy and design for their website, businesses are sure to benefit from the increased visibility and ROI that digital marketing can provide.
Want your business to have its own website? Talk to NAD now and we’ll handle the rest!
What are the Benefits of Having a Website?
These days, having a website is practically a requirement for any business that wants to get ahead and compete in today’s digital world. Not having a website puts a huge hole in your digital marketing strategy, and it’s no wonder why.
Here are some of the key benefits that a website can offer for businesses and digital marketing.
- Visibility and Reach: One of the primary advantages of having a website is its potential to gain visibility and increase your customer reach. Your website is available to people all around the world. If you optimize it for search engines, you can draw in organic traffic from all over the globe. Additionally, having a website can be an essential tool for businesses looking to build their brand.
- Professionalism: Having a website can be seen as a sign of credibility and professionalism. It’s an indication that you’re a legitimate business rather than a fly-by-night operation. It also gives potential customers an easy way to find out more about your business, as well as view your products/services/testimonials.
- Cost-Effective Marketing: With a website, your business can become part of the online world, which is one of the most cost-effective marketing methods available. You can reach many more people with a far smaller budget than with traditional marketing channels. Additionally, you can quickly update or adjust your marketing campaigns at any time with very little effort or expense.
- Customer Service: A website can play a huge role in customer service. By providing customers with frequent updates on products and services, as well as FAQs and customer feedback features, people will start to view your business more favorably. Additionally, customers don’t have to wait for you to answer the phone; they can simply send you an email or fill out a form on your website and get an answer quickly.
- Brand Loyalty: With a website, you can also establish a bond and build trust with your customers. People will be able to get to know your brand, learn more about it, and potentially even become loyal customers if they like what you offer. Additionally, you can use your website to provide customers with discounts, rewards, and other incentives to further encourage loyalty.
Want to experience all of this for yourself? Contact NAD now and we’ll help you set everything up!
How to Build Your Website: A Step-by-Step Guide
Having a website is an invaluable tool in the current business landscape. Whether you’re an entrepreneur, a professional, or an established business, a website can help you reach more customers and create more opportunities. Building a website is easier than ever before, with an abundance of user-friendly tools and services to help you create a polished website.
In this guide, we’ll cover all the steps needed to build a website from start to finish.
STEP 1: UNDERSTAND YOUR GOALS
Before you start building your website, it’s important to have a clear understanding of your business’s goals. What do you want to achieve with your website? Are you looking to generate leads, communicate with customers, or simply inform people about your services? Ask yourself these questions before you start building your website.
To help you get started, here are some tips on how to properly identify your goals.
- Clarify Your Vision – Take the time to think about what you want to accomplish. Ask yourself questions like “What do I want to achieve?” and “What will success look like?” Having a clear vision of what you want will help you determine what your goals should be.
- Set SMART Goals – Setting SMART (Specific, Measurable, Attainable, Relevant, and Time-bound) goals can help you stay on track and ensure that you’re working towards something concrete. When setting these goals, make sure to set a timeline and deadlines for each goal.
- Break Goals Down – Break down each goal into smaller, achievable steps. This will make it easier to focus on the task at hand and measure your progress.
- Make a Plan – Create an action plan that outlines the steps you need to take to reach your goals. This plan should include specific tasks and deadlines.
- Track Your Progress – You can’t reach your goals if you don’t know where you are in the process. Tracking your progress will help you stay motivated and on track.
By following these tips, you can identify your goals and stay on course to achieve them. Remember to stay focused and motivated, and you’ll be sure to reach your goals in no time.
STEP 2: CHOOSE A DOMAIN NAME
Once you know what you want to achieve, it’s time to choose a domain name. This is the address people will use to find your website. Your domain name should be easy to remember and should reflect your business’s name or brand.
Here are some tips to help you pick the perfect domain name:
- Keep it short and simple. Aim for a name that is easy to pronounce, type, and remember. Avoid hyphens and numbers, and steer clear of words that could be confused with other words.
- Match your brand. Your domain name should reflect your brand or company. Consider including keywords that relate to your business, or if your company has a name, consider incorporating it into the domain.
- Look for a website extension that suits you. Most businesses opt for a .com extension, but there are other options like .org, .net, .biz, and .info. Consider what type of website you are creating and look for an extension that best fits.
- Protect yourself. Make sure to do a trademark search to ensure that your domain name doesn’t infringe on anyone else’s. You should also register the domain name as soon as possible to avoid having someone else take it.
- Check the availability. Before committing to a domain name, make sure it is available. Use a domain name checker to see if it is available and if any similar domains could be confused with yours.
STEP 3: CHOOSE A WEB HOSTING SERVICE
A web hosting service is what stores the files of your website and makes it available for people to access online. There are a variety of web hosting services available, so it’s important to do some research and make sure you choose the one that best meets your needs.
Here’s what you got to do:
- Determine Your Hosting Needs: Before choosing a web hosting service, decide on the type of hosting services you need. Do you need shared hosting, VPS, a dedicated server, cloud hosting, or a specialized hosting plan such as WordPress or eCommerce?
- Consider the Reliability and Uptime: Make sure the hosting company you choose offers reliable and secure hosting services with a guaranteed uptime of at least 99%.
- Research Their Support Services & Reviews: Get an idea of the type of customer support offered by the hosting company. Do they offer 24/7 technical support? Check online reviews to ensure that customers are satisfied with the services offered.
- Check for Resources: Determine whether the hosting provider offers the necessary resources for your websites, such as RAM, disk space, and bandwidth.
- Examine Their Pricing: Before signing up for a hosting service, check to see if the provider offers a money-back guarantee or a free trial. Compare the plans offered to determine which hosting plan best fits your needs.
- Check for Add-ons: Investigate what features and add-ons are available with the hosting service. Check to see if the hosting company offers features such as a free domain name, unlimited email accounts, and SSL certificates.
STEP 4: DESIGN YOUR WEBSITE
Now it’s time to start designing your website. You can use a website builder to create a simple website, hire a web designer if you want a more complex design, or a creative agency in the Philippines to handle all of that for you.
Make sure you create a website that is easy to navigate and visually attractive! Here are some of the top website builders you can use to get started:
- WordPress: WordPress is a popular website builder with an intuitive user interface, easy customization, and thousands of themes, plugins, and widgets to choose from. It’s a great option for beginners and experienced users alike, and it’s free to use.
- Shopify: Shopify is a powerful eCommerce website builder that allows you to easily create an online store and sell products without the need to invest in programming or design experience. It comes with all the features you need, including checkout, payment processing, product management, and marketing tools.
- Squarespace: Squarespace is an easy-to-use website builder with a wide range of modern and sophisticated templates. It provides everything you need to create a stunning website, including hosting, domain, and email.
- Wix: Wix is a popular drag-and-drop website builder that makes it easy for anyone to create a website. It offers dozens of templates, customizable widgets and themes, and even an AI-powered logo maker.
- Weebly: Weebly is another popular website builder with an easy-to-use interface, lots of features and plugins, and lots of themes to choose from. It’s a great option for beginners, and it also offers a variety of tools to help you grow your website and take it to the next level.
STEP 5: ADD CONTENT
Once you have your design finalized, it’s time to add content. Content is what gives your website purpose, so make sure you include relevant information about your business and a call to action (CTA). You can also add images, videos, and other media to make your website more engaging.
Here’s a list of content that your website needs to have that your audience wants to see:
- Company Information – including mission, values, services, or products
- Events – upcoming, past, or related
- Blogs & Articles – featuring stories, tutorials, and helpful advice
- Media – including photos, videos, or audio files
- Social Media Integration – linking to relevant accounts
- Contact Information – providing ways for visitors to reach out
- Testimonials – showcasing customer feedback
- Portfolio – demonstrating previous work
- FAQ – answering frequently asked questions
- Online Store – allowing customers to make purchases and donations
STEP 6: TEST YOUR WEBSITE
Before you launch your website to the public, it’s important to test it and make sure it works as expected. Test all of the links, forms, and other features to make sure they are working correctly.
Make sure to test the following to ensure that your website is ready for launch:
- Run a Visual Check: Spend time manually inspecting every page of your website to make sure everything looks and functions as expected.
- Check Browser Compatibility: Test your website across different browsers and browser versions to ensure it works properly on all of them.
- Test Responsive Design: Test your website on different devices with different screen sizes, to make sure it’s optimized for mobile users.
- Test Site Speed: Ensure your website is loading quickly and efficiently by testing the page speed on multiple devices.
- Test Forms and Interactive Elements: Test all of your website forms, buttons, and other interactive elements to make sure they’re functioning correctly.
- Test Functionality: Check every element of your website to make sure they’re working as intended.
- Test Links: Test all of your internal and external links to make sure they’re leading to the correct destinations.
- Check for Bugs: Use a debugging tool to identify any bugs or errors on your website.
- Test for Accessibility: Make sure your website is accessible to different users, including those with disabilities.
- Perform Security Tests: Run security tests to make sure your website is secure and not vulnerable to attack.
STEP 7: PROMOTE YOUR WEBSITE
Once your website is ready to go, it’s time to start promoting it. Here are the most effective ways to promote your brand‘s website:
- Search Engine Optimization (SEO): SEO is the process of optimizing your website’s content and structure to make it easier for search engines to find and rank your website. SEO involves using relevant keywords, building links, and creating content that is optimized for search engines. You can reach out and connect with SEO services in the Philippines if you need help setting up this part of your website.
- Content Marketing: Content marketing involves creating, sharing, and brainstorming content ideas, such as blog posts, infographics, videos, and more, to drive more traffic to your website. This can help you build authority and trust with potential customers, as well as drive more organic traffic to your website.
- Paid Search Advertising: Paid search advertising, such as Google AdWords, allows you to bid on keywords and phrases so that when someone searches for those terms, your ads are displayed at the top of the search results. This can help you generate more targeted traffic to your website, and can be accurately tracked and measured.
- Social Media Marketing: Social media marketing refers to the process of promoting your website and content through social media platforms, such as Facebook and Twitter. By creating engaging content and building relationships with influencers, you can increase your reach and drive more traffic to your website. Or better yet, you can reach out to social media management agencies in the Philippines to streamline this process.
- Email Marketing: Email marketing involves creating and sending out newsletters, special offers, and other content to your subscribers and customers. By building relationships with your customers, you can increase website engagement and drive more people to your website.
By following these steps, you can create a website that will help you achieve your business goals. Remember to take your time and plan carefully to ensure your website is a success!
If you’re still not confident in your skills when it comes to building the website of your dreams for your business or brand after all of the tips and steps we’ve given you, one thing that you can do is reach out to a website development agency in the Philippines to get the job done!