Efficiency vs. Scale: Takeaways from the Case of Two Spark Ads
People gravitate toward TikTok due to its relatable, informative, and authentic bite-sized content. With the development of its e-commerce platform, TikTok Shop, in November 2022, it has now become one of the most competitive storefronts online. Why? It’s because multiple target demographics and niche audiences are already present on the platform. [...]










