In this age of digital, virtual reality, and artificial intelligence, time is literally of the essence. Not only does the current landscape, specifically the world wide web, encourage this but it also requires it.
After all, current technological advancements – smartphones, laptops, and other portable devices – enable us to do things while on the go just as long as we’re connected to the internet. From publishing content, reading, and sharing information, to breaking news and updates – all could be created in a short period and consumed the same way.
For marketing, particularly of the digital kind on social media, being on time and consistent with your content is a necessity. That is if you want your business to succeed. And who doesn’t crave success? Of course, we all do but brand owners and entrepreneurs want it even more for their bread and butter depend on it.
But what exactly is it? Continue reading and you’ll find out more about it! We’ll even teach you how to create one of your own!
Or better yet, contact NAD now and let us help you out!
What is a Social Media Calendar?
For those who are not yet familiar, a social media calendar is a companion tool used by digital marketers and social media management agencies in the Philippines – or any other place in the world for that matter – to organize and schedule content for social media platforms. It is a must-have for businesses and organizations looking to maintain a consistent presence on social media and effectively reach their target audience.
Its primary purpose is to plan and schedule posts in advance, allowing businesses to ensure that their content ideas are created, shared, and published regularly during peak engagement times on any social media platform.
By utilizing a social media calendar and planning, businesses can also ensure that their content is cohesive and aligns with their overall marketing goals. Make one now to boost your strategy and enjoy the full benefits of advertising on social media!
Want help creating a social media calendar for your brand? Let NAD handle it!
Qualities of An Effective Social Media Calendar
Having an effective social media calendar for your brand or online business will be crucial when it comes to promotional activities and engaging with consumers on social media – whatever platform you may be in.
It’ll help you stay organized, plan, and make the most of your social media efforts. But besides those, your social media calendar should also possess the following qualities:
Planning and Scheduling: A calendar that possesses these two qualities will keep you organized and ensure that you are consistently posting new content that is relevant and engaging for your audience.
Customizable: A great social media calendar should be customizable and tailored to fit the needs of your specific business or organization. What this means is that it should allow you to create custom content categories, set custom posting times, and adjust your content as needed.
Collaboration: Social media marketing requires team effort—an effective calendar considers this. It should allow multiple users to collaborate and contribute to each other, making it easier for your team to work together to plan and execute your social media strategy.
Analysis and tracking: An ideal social media calendar should be equipped with tools for analyzing and tracking the performance of your social media content, enabling you to see which posts are performing well and which ones are not. This way, you can make informed decisions about future posts and content.
Integration: For a social media calendar to be effective, it should be able to integrate with other tools and platforms that you use, such as email marketing software or analytics tools. By letting you do this, you’ll be able to streamline your workflow and track the results of your social media efforts without much effort.
Consistency: Being consistent on social media is an important quality for online entrepreneurs and brands. After all, it helps you build trust and ensure that your followers know when to expect your content. You can achieve this by producing a content calendar that allows for setting a regular posting schedule, specific days and times, and planning a balance of types of content, such as news, offers, promotions, and industry tips.
Flexibility: Aside from being consistent, it is also important to be able to adapt and pivot your content as needed. A good calendar should allow you to easily make changes as necessary, whether it’s swapping out a post for another one or adjusting your posting schedule.
Improves SEO Ranking: Having a social media calendar will help in organizing content and provide new material that will be published on your website or social media channels daily or weekly.
By doing this, you not only keep visitors coming back but also boosts your overall traffic since new content gets indexed by search engines and added to their results pages. If you need help setting this up, you can ask SEO services in the Philippines for assistance!
Taking all of those into account, an effective social media calendar should enable you to plan and schedule content, customize your approach, collaborate with your team, track your performance, integrate with other tools, be consistent with your posting schedule and also be flexible when the situation requires it.
Need help setting up your social media calendar? Call NAD now!
A Step-By-Step Guide to Making A Social Media Calendar
Creating a social media calendar can be a helpful way to plan and organize your social media content in advance. Here is a step-by-step guide on how to create a social media calendar:
Step 1: Set your goals: Before you create content for your social media platforms, you must define what you’re trying to achieve with your social media efforts. Having clear objectives will guide your social media calendar in achieving the results that you want.
When setting goals always remember to follow the SMART approach:
SMART stands for Specific, Measurable, Achievable, Relevant, and Time-bound.
- Specific – Your objectives should be clear and detailed, addressing what, why, and how.
- Measurable – Set achievable milestones to measure your progress towards the goal.
- Achievable – Your goals should always be realistic and attainable within the given timeframe.
- Relevant – When setting goals, make sure they’re relevant to your current capabilities and resources.
- Time-bound – Effective goals must have a timeline attached to them so that you can measure your progress and adjust your plans if necessary.
Step 2: Conduct Audience Research: Define your target audience and your ideal social media demographics. More specifically, research their preferences and behaviors. Focus on the kinds of content they engage with the most and try to understand the type of information they are looking for. Through this, you’ll have a better idea of the content types that will be effective for your calendar.
Step 3: Identify Your Key Themes: After taking the time and effort to better understand your audience, identify the key themes that you’ll be focusing on in your content. And by theme, we mean the characteristics of the content your target market is drawn to. They can be happy, informative, serious, and many more!
These themes should be closely aligned with your goals and audience research.
Step 4: Create a Content Matrix: A content matrix is a useful tool for organizing your content by theme, channel, and type. By making one, you’ll have a clearer overview of the types of content you’ll be creating and the channels you’ll be using to share them.
To create one, simply follow these simple steps:
- Start by gathering all of your content, such as text and images, and organizing them according to the topics or categories you are focusing on.
- Once you have all of your content organized, create a table or chart to serve as the content matrix.
- Within the chart, designate columns for each piece of content, including a topic or category, title, type of content, due date, and the writer.
- As you finalize and publish your content, fill in the corresponding cells in the matrix.
- If you find that specific content pieces don’t fit into the matrix or have become obsolete, simply delete them or add new columns to accommodate new content.
- Use the matrix as a reference to track the progress and completion of your content creation initiatives.
But if you’re not confident in your content-creation skills, you can always call on a creative agency in the Philippines to do the job for you!
Step 5: Plan Your Content: Using the themes and types of content identified in your matrix as a basis, carefully plan out the content for your calendar. Be sure to vary the types of content you’re sharing (e.g. text, images, and various kinds of video content) and the channels you’re using to share it.
Step 6: Schedule Your Posts: After planning out your content, schedule it to be posted in advance. This will save you a whole lot of time when it comes to promoting your content and ensuring your published materials are being shared consistently.
Step 7: Review and Adjust: Monitor how your content performs on social media and review your calendar regularly. Always analyze the following:
- Engagement Rate
- Follower Growth
- Conversion Rate
The data gathered can be used to adjust your content strategy and ensure that you’re meeting your goals.
Step 8: Be Flexible and Open to Change: Although it’s important to have a plan and stick to it, keep in mind that social media is constantly changing. This means that being flexible and open to changing your calendar will be necessary to achieve future success.
Also, keep an eye on the latest social media trends and adjust your calendar accordingly.
In conclusion, with a social media calendar in place, you’ll be able to create and share content more effectively and efficiently, making it easier to achieve your social media and improve your digital marketing in the Philippines.
Top 6 Social Media Calendar Tools That Will Help You Out: An Overview
Social media calendars can help streamline your team’s strategies and make it easier to plan content. However, with so many great tools available, picking the right one can be overwhelming.
To make things a little easier for you guys, we’ve compiled our list of the best social media calendar tools for 2023! See them below!
Hootsuite: Hootsuite is a social media management platform that allows users to schedule and publish content across multiple social media platforms from one central location. Besides that, it also provides analytics and team collaboration features.
Buffer: Another popular social media management platform that allows users to schedule and publish content across multiple social media platforms is Buffer. Like, Hootsuite it provides users with analytics features and offers a browser extension for easier content and campaign scheduling.
CoSchedule: CoSchedule is a comprehensive marketing calendar. You can integrate it with a variety of platforms, including social media, blogging, email, and more. With it, you’ll be able to schedule and publish content, collaborate with team members, and track performance.
Sprout Social: Sprout Social is a social media management platform that offers a diverse selection of services: scheduling and publishing, analytics, team collaboration, and customer relationship management (CRM) features.
Later: Later is a simple and user-friendly social media scheduling tool that marketers use heavily for Instagram, TikTok, and other video-based top social media sites. Through it, you can schedule, auto-post content, and more.
Agora Pulse: Agora Pulse is a social media management platform that offers scheduling, publishing, and analytics features. It’s also a great tool for managing social media conversations and campaigns.
Well, that’s all we have for you right now, folks! We hope that this guide will help you set up your very own social media calendar and assist you in reaching your brand or business’s digital marketing goals!
If you need expert support and services when it comes to social media and digital marketing, just reach out to New Age Digital and we’ll handle everything for you!