Increasing page speed is a common task for web developers to enhance the user experience.

Google used to rank websites with faster loading times higher than those with slower loading times.

Does page speed affect current search engine rankings? If so, what is the significance of it?

An important factor for a website is speed. Due to its significance, Google has included it as a ranking factor. Google has improved page loading times over time by giving webmasters and developers access to a suite of tools.

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What does page speed mean?

So, the speed at which a page loads on your website is known as the page load speed. However, it’s a bit of a catch-all term that really refers to the overall speed of your website.

Why does page speed matter in terms of SEO?

Since optimizing page speeds enhances user experience, conversion rate, and rankings, it’s arguably the simplest of SEO criteria.

It’s a unique instance of an SEO tactic that benefits everyone equally!

SEO and page speed

In the world of SEO, how fast your pages and site load play a big role in how well they rank on search engines. Google aims to provide users with speedy and enjoyable experiences by showcasing results from websites that load quickly and are relevant to their search. So, having a fast website is crucial for better SEO rankings.

How to optimize website speed

Get a competent host.

As we’ve already covered, you won’t gain from having a website that is designed and optimized to load extremely quickly if it is hosted on a slow server. So, it’s essential to select the finest web hosting provider for your requirements.

Minimize down on file and image sizes.

When it comes to page speeds, images are generally the worst offenders. Making sure you’re using responsive photos is one easy adjustment you can make. This indicates that loading a desktop-sized image for your mobile website won’t take up unnecessary time on your website.


A browser that uses caching stores a portion of your webpage so that you don’t have to refresh the whole thing every time you visit it.

Does page speed enhance SEO?

A big yes! However, lowering your loading times has a significant impact on both your conversion rate and customer experience, so it’s not just about ranking. It also plays a big role in the success of your website.

Need some help with your website page speed and SEO? Contact NAD now!