Digital Marketing is a term that we often hear thrown around when talking about entrepreneurship, starting a business, or simply building a personal brand. It also comes up in conversations related to social media and advertising; it’s often perceived simply as posting ads or sponsored content on platforms like Facebook and Instagram, working with an influencer, or as an alternative to traditional advertising.
While this is not wrong, there’s a lot more to it that people misunderstand or straight up don’t understand. A Google search will lead you to a dictionary definition of digital marketing, as well as resources on techniques and best practices. But since you’re here, we’d like to provide you with a simple break down.
Digital marketing is promoting a product or service to a specific audience by leveraging internet-based technologies such as mobile devices and online platforms. TL;DR: Ways to sell something to someone online.
New Age Digital is a digital marketing agency based in San Juan, Metro Manila, and that right there is our job description. Okay, bye! Thanks for coming to our TED Talk.
Kidding aside, allow us to get you acquainted with what we can offer you as your chosen digital marketers.
Content is king–this phrase has and always will be a fact of life in the marketing space. You can employ so many modern and advanced techniques to reach your target audience and convert them into paying customers, but it will all be for naught if your content sucks. And when it comes to creating, unique, catchy, original content is a top commodity.
At New Age Digital (NAD), we can meet all of your needs as part of a holistic digital marketing service; videography, photography, graphic design—you name it, we’ve got it!
Social Media Management
Everybody and their grandmother are on a social media networking platform, whether it be Facebook, Twitter, or Instagram. These sites are prime real estate for promoting your brand, and most, if not all companies are creating a presence on one platform or another. In fact, many startups prefer to start business exclusively on Instagram.
Allow us to tap into your social circles and manage your social image and narrative for you. More than just pretty content, we go beyond simply posting for your brand. We follow a strategic social media approach to getting wider engagement to strengthen your brand’s presence as well as help increase sales and awareness.
Digital Ad Campaigns
There’s a reason advertising is a huge industry: media ads increase brand visibility and eventually, sales. Creating ads tailored to a digital space is a legitimate strategy, as most people with purchasing power are online. But it doesn’t stop with finding your audience on the web; creating educational and entertaining content is key to engaging them. Combining that great content with a competent strategy will get you the best results.
We don’t only handle content creation and social media management for you, NAD offers strategic help and guidance to ensure that you engage your audience the right way and at the right time.
It should be elementary knowledge by now, but a lot of small business owners don’t understand the value of owning a website. They think that relying on a Facebook page is enough since most of their customers are on that platform anyway. True, it’s easy to engage clients and customers on a social media site, but when it comes to reliability and trustworthiness, owning a business website speaks volumes. Think of the internet as a city, built by multiple buildings, which websites. Owning a website is akin to having a brick-and-mortar store in your locality.
We can build your website for you, from the ground up. Tell us what you need, and leave the technical stuff to our experts, from user interface and experience to putting up your web store.