Digital Ads Associate
Key Responsibilities:
Campaign Management
- Create, launch, and manage paid advertising campaigns across various platforms.
- Implement campaign targeting options (e.g, demographics, interests, behaviors, etc.) to reach the desired audience.
- Set daily or monthly budgets and bidding strategies to optimize campaign performance and ROI.
Campaign Monitoring & Optimization
- Track campaign performance metrics.
- Analyze campaign data to identify areas for improvement and make necessary adjustments.
- Conduct A/B testing to optimize ad copy, visuals, and landing pages.
Reporting & Analysis
- Generate and prepare regular reports summarizing key metrics, insights, and recommendations.
- Track campaign performance data.
- Use data analysis tools to identify trends, patterns, and areas for improvement.
- Develop actionable insights based on data analysis.
Ad Copywriting
- Writing compelling and concise ad copy that resonates with the target audience.
- Create engaging ad creatives (e.g., images, videos, GIFs) that capture attention.
Other responsibilities:
- Stay up-to-date with the latest marketing trends, best practices, and platform updates.
- Communicate campaign performance and insights to clients.
- Collaborate with team/s and manager/s to ensure the execution of updated and effective strategies.
Qualifications:
- Bachelor’s Degree in Advertising or any relevant field
- Fundamental knowledge in running ads on Meta and TikTok
- Willingness to be trained and mentored
- Excellent communication, collaboration, and time management skills
- Passion for our industry
- Willingness to work and collaborate in a team
- Willingness to work 2x a week onsite in Kapitolyo, Pasig
Bonus Points If:
- You have at least 1 year of experience working with Meta and TikTok Ads.
- You have a portfolio showcasing your projects/outputs.
- You have a creative eye/approach.
Monthly Salary
- Php 25,000 – Php 30,000