If you’ve been on the internet long—like we are—then you’re certainly familiar with blogs and online written content. After all, they were all the rave back in the mid-2000s. Almost everyone had them and had attached the word “blogger” to themselves.
In today’s world, the art of blogging is still as relevant as ever. However, besides being a pastime or an outlet to share what you know or a message, it’s now being leveraged by brands—big and small—for marketing purposes. And this is especially true for those engaging in digital marketing in the Philippines—a country at the forefront of digital adoption when it comes to buying and selling.
Not only does blogging help these entrepreneurs and companies connect with their audience, but it also provides them with the opportunity to build themselves up as industry experts by sharing their experiences. At the same time, it offers value to consumers by answering a need and giving away helpful knowledge.
If you haven’t taken advantage of the opportunities that blogging offers, you’re missing out big time! Fortunately, we’re here to teach you all about it—what a blog post is, how to write a blog, what makes an effective blog post, and more! We’ll answer all the questions that you’ve been wanting to ask!
Let’s begin by defining what a blog post is.
What is a Blog Post?
A blog post, also known as a web blog, is a piece of article or written content published on a blog or a website. It can be authored by an individual, a group of people, or even by a company.
Blog posts can cover an extensive range of topics, which include personal experiences, opinions, news, events, products, and more. They can also be used to provide information, tips, and advice on a particular subject. Aside from that, it’s also become an effective tool for marketing, specifically for generating interest in a brand or business’s products and services.
Typically, blog posts are written in a conversational style, meaning the author will try to engage the reader by sharing personal experiences and knowledge through the use of anecdotes, humor, and examples.
The goal of a blog post is to create an interesting and engaging read that encourages readers to take action.
Why Do You Need Blog Posts in Your Digital Marketing Strategy?
Aside from helping you build yourself and your brand as an industry expert and an authoritative figure online, blog posts also help you with the following:
- Improving SEO: Optimizing a blog post with keywords, titles, and meta descriptions can help it rank higher in search engine results, enabling it to attain more visibility and traffic for a website.
- Building Credibility and Trust: Through regular blogging, a business can establish itself as an authority in its field, which helps to build customer trust.
- Generating Leads: Businesses can generate leads by including calls to action in blog posts that encourage readers to purchase or subscribe to a newsletter.
- Increased Social Media Engagement: Since blogs are shareable on social media, businesses and brands thereby have the opportunity to expand their reach and engagement. This is what social media management agencies in the Philippines swear by!
- Cost-effective Marketing: The cost of hosting a blog and publishing content is relatively low compared to other forms of advertising, making it an affordable way to market a business.
- Long-term Benefits: Your blog can consistently provide fresh, relevant, and targeted information, which may be found by future customers looking for a solution you originally provided. Through this, you generate recurring visitors, leads, and clients.
- Improving Brand Awareness: By creating a blog, you can build brand awareness and establish a brand voice for your company. It is possible to achieve this by creating a consistent tone and aesthetic in all blog posts, and by regularly publishing content that is aligned with the brand’s values and mission.
Are you in need of assistance when it comes to writing your blog posts? NAD is the answer! Reach out to us now and we’ll take care of it!
Qualities That Makes A Blog Post Effective
It may come as a surprise, but great writing skills do not necessarily guarantee a successful blog post. Even if you’ve written an incredibly informative piece with all the facts your readers need, if it looks to them like an overwhelming “block of text,” they are likely to click away before getting through it.
To create a successful blog post you need to think about more than just words – images or other media content can help keep the reader’s interest and ensure that people view your work as good.
But besides those, here are other qualities you need to consider to create a read-worthy blog post for your audience!
- Clear and Concise: An effective blog post is easy to consume and understand. It should be written in a manner that will deliver information with no unnecessary fluff or complicated language.
- Engaging: For a blog post to be good, it should be able to capture the reader’s attention. In short, it should be engaging. You can achieve this by using an interesting title, an eye-catching image, and a captivating introduction.
- Relevant: Relevancy is important when it comes to making a blog post. After all, who would want to read a topic that holds no importance? That’s why your blog posts should always provide useful information related to the topic, as well as any unique insights you may have.
- Well-Researched: When writing a blog post, you should always remember to take the time to find accurate and up-to-date information about your topic.
- Actionable: One characteristic of a great blog post is that it steers readers to do a particular action. What this means is that your blog posts should provide tips and strategies that readers can implement in their own life.
- Optimized for Search Engines: To get the most out of your blog post, optimize it for search engine rankings. Use appropriate keywords and phrases throughout your post to ensure that it is easily found by search engines. If you’re having problems with this, you can always call on SEO services in the Philippines for expert assistance.
- Linked: If you want your blog posts to rank online, internal and external links to other relevant content are necessary. By doing this, you’ll not only help the reader find more information on the topic, but it will also help your post appear on the front page of search engine results.
- Updated: Regularly update your blogs to ensure that the information is current and relevant. Through this, your posts will stay up-to-date with the latest trends and news in the industry.
- Shareable: An excellent blog post should be shareable on social media since this will help your website and products reach a wider audience. At the same time, it will boost your post’s visibility online.
- Authentic: Authenticity is a hallmark of a hit blog post. So, you should always write from the heart and draw from your own experiences. This will help the reader develop a connection with your business or brand and make the post more memorable.
Want to make your blog more effective? Let NAD take the helm! Contact us now!
7 Tips on Choosing The Right Blog Post Topic
Choosing the right topic for a blog post can be challenging, but there are several strategies you can use to help you decide what to write about.
Here are a few tips:
- Identify Your Audience: When deciding on a topic, always think about the people you’re trying to reach with your blog. Choose topics that are relevant to them! So, take the time to define your target audience!
- Use Keyword Research: To help come up with blog post topics, you can use tools like Google’s Keyword Planner to find out what people are searching for online. Utilize the information that it provides to narrow down your list and choose topics that are likely to get traffic.
- Look At Your Competitors: Another good strategy is to observe your competition. Try checking out what other blogs in your niche or field are writing about. Try to find the gaps in their content that you can fill with your blog posts.
- Check Popular Trends: Always pay attention to popular trends, hashtags, and events on top social media sites in the Philippines. Using them as inspiration, you’ll be able to come up with blog post topics that are timely and relevant.
- Review Your Analytics: Make it a habit to analyze the data on your website—most popular pages and top referred pages. By doing this, you get an idea of what topics are trending and drawing people’s attention.
- Listen To Your Audience: When trying to brainstorm about subjects that will be discussed in your blog posts, take into account feedback and comments from your readers. By listening to them, you’ll be able to get new post ideas. If you want to do this employ social media listening in your digital marketing strategy!
- Stay Consistent With Your Brand: Last but not least, always ensure that the topic of your blog post aligns with your overall brand and message.
Need help choosing a topic for your blog post? Hit NAD up and we’ll help you get it done!
How To Write The Perfect Blog Post
In today’s digital age, writing an effective blog post is crucial. After all, a well-written blog post can help you establish yourself as a thought leader in your industry, attract new customers, and drive traffic to your website.
In this guide, we’ll show you just how you can do that! Follow the steps below!
STEP 1: Choose a relevant topic.
To write a good blog post, you need to cover a subject or topic that’s relevant to your target consumers. When brainstorming, consider your audience’s needs, pain points, and interests when choosing a topic.
STEP 2: Conduct research and gather data.
Once you narrowed down the topic you want to write about, it’s time to start researching. Use credible sources to gather data, statistics, and information to support your post. By doing this, you will be able to write a post that is both informative and engaging.
STEP 3: Create a compelling headline.
Because the headline of your post is the first thing that readers will see, you should put great importance on creating a fitting one. A good headline should entice readers’ attention, and it should describe the topic of the post. Also, don’t forget to make sure that your headline is clear and concise, and incorporates keywords that will help your post rank well in search engines.
STEP 4: Organize your post into sections.
Divide your post into sections – complete with its subheadings. Readers will find it easier to read your post this way, and it will also make your post more visually appealing.
STEP 5: Write the post.
You can start writing your post now that you have your research, data, and organizational structure. Use simple language and short sentences to make sure your post is easy to read and understand. Also, your post will be more engaging if you use active voice sentences instead of passive ones.
STEP 6: Add images and videos.
Incorporating images and videos into your post can help break up your blog post, erasing the chances of the dreaded “wall of text” appearing. By doing this, you make your blog more visually appealing to readers. When it comes to choosing images and videos, pick ones that are of high quality and have good resolution.
STEP 7: Optimize for SEO.
Your website’s traffic may increase and your post’s visibility may be improved by optimizing your blog content for search engines. Always use keywords throughout your post, and don’t forget to use them in your meta tags, headlines, and subheadings. You can use Google Analytics and SEO tools to find the right keywords for your blog.
STEP 8: Promote your post.
After publishing your post on your blog, the next step that you should take is to promote the content on social media. The ideal and preferred way to do this is by sharing and advertising on different social media platforms. We also recommend reaching out to influencers and other bloggers in your industry to ask them to share your post. This will help to increase visibility and drive more traffic to your website.
STEP 9: Analyze post performance and optimize.
Of course, to know whether your blog is performing the way you want it to, you need to closely monitor it. Use tools like Google Analytics to keep an eye on your post’s performance. Also, make it a point to analyze essential data such as page views, bounce rate, and time on the page. This way, you’ll be able to make changes to optimize it for better performance.
Writing a great blog post takes time, research, and effort, but the benefits are well worth it. By following the steps outlined in this guide, you’ll be able to write an effective blog post that will help to establish you as an authority in your industry and attract new customers to your business.