Are you a business owner who loves to take pictures too? Then you might want to read this article as it will help your business become more effective by using your Instagram right!

If you are curious about how to make your business boom on Instagram, keep reading this article!

First, what is Instagram?

Instagram is a social media platform and application that allows users to share photos and videos for free. Facebook acquired the app in 2012 after it debuted on iOS in 2010 and became accessible on Android.
Instagram allows users to publish images and videos, like and share posts, chat with one another through direct messages, and leave comments on images and videos. Reels, articles, guides, stories, and live videos can all be made.

Before, people only used Instagram for taking and uploading pictures. But now, it is already used as one of the marketing platforms for different businesses.

What are the best practices for Instagram?

Instagram’s algorithms can be challenging to understand. Getting the most out of your app marketing efforts is possible with the help of a list of best practices, rules, and recommendations. It’s crucial to read over these recommendations and best practices and select the ones that apply to you and your business.

One of the most crucial elements of launching your brand on Instagram is committing to execute it correctly. This could mean the difference between success and failure because you have to please your audience as well as the algorithm.

Post Consistently: Keep a consistent posting schedule to stay on your audience’s radar. Check your analytics to find the best times for engagement and post during those periods. Observe your competitors and industry trends for guidance on frequency.

Avoid Overposting: Sharing numerous individual photos in a row can be annoying for users. Mix up your content with reels, stories, or how-to posts to keep followers engaged and attract new leads.

Share Quality Content: On Instagram, focus on quality over quantity. Ask yourself if the content aligns with your brand if your followers will engage with it, and what purpose it serves for your business. Use Instagram analytics to track what resonates best with your audience.

Share Stories: Instead of just aiming for likes, focus on genuine storytelling through images, videos, and text. Forge connections with your audience to make your content memorable. Emotional connections increase engagement and foster a loyal social media following.

Understand Your Brand: To effectively promote your brand on Instagram, fully understand it. Get familiar with Instagram’s culture and etiquette, and align your brand with it in your marketing strategy.

Pick Hashtags Wisely: The right hashtags can boost your post, while generic ones may bury it. Avoid overly popular hashtags like #holiday and #fashion. Opt for industry-specific or brand-specific tags that make your content stand out. Stick to three to five hashtags per post for a cleaner and more professional look.

Now that you know these practices, make sure to follow all of them and make your business shine with the right audience!

Need help making Instagram the best marketing platform for your business? Contact NAD now!