For that reason, certain rules and regulations—or as we prefer to call it ‘social media etiquette’—are imposed upon users to keep the peace and prevent the chaos that might drive people away from the site. 

However, if you think that these standards are only applicable to individuals, then you’ve never been more wrong in your life. Since businesses often have more influence and reach over people on a particular social website, they’re under more intense scrutiny—and not only by the owners of the site but more so by the users and customers who follow them online. 

Belittle these guidelines and you risk being ‘cancelled’ or ‘boycotted.’ All the years and money you dedicated to digital marketing in the Philippines wasted after a slip-up that could have been largely prevented. 

That’s why to better help you navigate the intricacies of social media, we’ve created a list of the things you should and shouldn’t be doing online.

1. Separate Your Business and Personal Profiles

When it comes to working, it’s a must to separate your personal and professional life. After all, not doing so could make things needlessly complicated. 

For your social media pages, it’s not that different. It’s also essential that you keep your brand’s page free of anything personal about you. By doing this, you make it easier for customers and users to know which profile to follow. 

You’ll also appear more consistent by keeping things detached, especially when it comes to content. And more importantly, you can avoid having intimate aspects of your life out there for all to see—who knows what they might do with it.

2. Complete Your About Page

The first thing that users and potential customers go to when visiting business profiles is the About Page. With that said, you must keep your business details up-to-date and complete. This way, potential customers will be able to reach you more conveniently—be it through your physical store, website, virtual shop, mobile phone, and others. 

Completing your profile also makes you more trustworthy, giving people a better impression of your brand from the get-go. 

3. Be Cautious of What You Share

On social media, what you post becomes a representation of your brand. On that note, you should always be cautious of the things you share online, especially if it’s about a very divisive issue or topic. 

Also, make it a habit to double-check the information written on your posts. Fake information is rampant nowadays and being tagged as a spreader of ‘fake news’ will be detrimental to your business’ image. 

4. Responsiveness is Key

Social media is all about connecting with people. With that said, you should always keep in touch with the people who follow your brand’s socials, especially existing customers and potential buyers. Be ready for concerns or questions they may have and issue an appropriate response every time.

If you refuse to interact online, you should be ready for the consequences—complaints or even a boycott. 

5. Be Open to Criticism

When you’re a brand or a business, it’s natural that many will have things to say about your product or service. Sometimes it’ll be praise but other times criticism and complaints. However, you mustn’t lose heart. Instead, use this as inspiration to be better. 

Always choose your words wisely, extend your patience, and understand where these negative sentiments are coming from. One wrong move could ruin your image for good. After all, the internet keeps receipts. 

6. Go Easy on the Hashtags

While hashtags may seem like the perfect way to gain attention when on social media, specifically when you want to target a particular topic or audience, they can also cause the opposite. 

Instead of just using random words and phrases as hashtags, learn to choose ones that will sum up your post in the least amount of words. If you choose to use it excessively, your post will appear spammy rendering your content ineffective and for naught. The more straightforward, the better. 

7. Don’t Be Needy

Although your main purpose on social media is to sell your product or service, it’s not a good look to make it your brand’s personality. Regularly asking your audience to follow, like, and buy your products will make you appear desperate and needy, which will put off a lot of people. 

We recommend just letting things naturally take their course and continue to provide quality content, regular posts, and authentic interactions. 

8. Say No to Spamming

If you’ve been the victim of spam emails, then you probably already know how it feels to constantly be bombarded with something that you don’t want. 

Spamming on social media is the same in that respect. It’s businesses abusing the convenience of social media platforms to constantly be on the radar of people—without a justifiable reason. 

And to be honest, you want no part of that. Business pages or profiles that do this often lose the trust and respect of their followers. It can also lead to being permanently blocked on their feed, which isn’t a good thing if you plan to use social media as a marketing avenue. 

9. Publish Platform-Appropriate Content

To make the most of your brand’s social media page, you need to know the kind of content that people want and are responsive to. And to be able to do that, there’s a need to familiarize yourself with the intended purpose of your chosen social media platform.

For example, those who use Instagram want content that is more visually appealing and lifestyle-oriented. On the other hand, those that use LinkedIn are more likely to respond to corporate content. 

10. Balance Selling with Helping

When on social media, you must find the right balance between marketing and assisting your consumers or target audience. After all, your page also serves as a help desk for your service or products. 

Using your social page purely to market your brand will make you appear unnatural and stuck-up. It will also prevent you from forming an authentic bond with your existing and potential customers. 

Meanwhile, interacting with patrons and entertaining their queries and concerns will help you develop a relationship of trust and make you appear more sociable and desirable. 

On the off chance that you’re unable to do this, you can always rely on the expertise of social media management agencies in the Philippines. There are a lot of great companies to choose from. After all, the country is at the forefront of anything digital—be it social media, digital marketing, or other fields. 

11. Keep your Landing Pages Updated

Last but not least, you must keep your landing pages up-to-date with the latest standards, which Google sets. By going the extra mile to make your website and virtual store more convenient and easy to use, you make your brand more appealing to customers, especially when it comes to sales. 

Your website and online store serve as one of the main faces of your brand, which is why it’s vital that you keep it refreshed. Apart from this, you also need to keep an eye on your rankings. Employing the help of SEO services in the Philippines would be the best way to go. 

The Internet is Ever-Changing

While these tips will surely help you traverse the online world relatively unscathed, it’s important to note that the internet is ever-changing—and that includes social media. What works now may not work in the long run and vice versa. 

On that note, you should always keep yourself open to change. Of course without sacrificing what you believe in and what your brand represents. 

The post Social Media Etiquette 101: A Guide for Businesses appeared first on New Age Digital.

Businesses, particularly those on a smaller scale, are now able to connect with more people, increasing their chances of acquiring potential buyers and consumers. And this is thanks to the large audience that social networking sites provide, which encompasses different regions around the globe. These platforms also come equipped with advertising tools, allowing for a more straightforward marketing process. 

The presence of such convenient promotional features and the abundance of clients convinced many businesses to adopt a more digital approach to their operations, aiming to make use of the opportunities that advertising on social media offers to broaden their influence online and foster a more personalized relationship with consumers. 

Although many have made the jump, there are still those who are hesitant to utilize the power of social media advertising—refusing to understand how it works. 

Meanwhile, others believe that simply existing online will give them the same benefits as those who use social media ads, which is not the case. Social media without ads is akin to operating a store in a deserted area—whatever you do people won’t flock to you. 

To help erase your doubts and misconceptions, we’ll be shedding light on the many benefits that your brand will enjoy if you choose to advertise on social media. 

Better Brand Visibility

Everything is coming up online nowadays and consumers are no exception. According to a study conducted by Statista, people’s social media usage has been continually increasing since 2012. From 90 minutes nine years ago, people now spend 145 minutes a day using social networking platforms on their smartphones or computer. 

On that note, it’s not surprising that brands are now making it a point to establish their presence online and utilize it for advertising. Since through it, they’re able to stay present and be seen by both existing and potential buyers more often. 

If you’re unable to allot time or monitor your social media regularly, you can always ask for professional help, specifically social media management agencies in the Philippines. They’ll do all the work for you—from content, posting, and even advertisements. 

Improved Customer Loyalty

Once you’ve established yourself on social media, it’ll be easier for you to build a more intimate connection with consumers and gain their confidence. After all, your business is more accessible than ever before.

You can do this by releasing advertisements that offer discounts and markdowns, specifically to your target audience. In addition, you can also use your page as a dedicated hub for concerns and feedback, which will improve your overall appeal to customers and boost the brand’s public opinion. 

Hyper-Targeting of Consumers

Though social networks offer an almost unlimited number of prospective patrons, it doesn’t guarantee that all of them would be your customers. People’s likes and dislikes differ after all. 

However, fret not since this is where social media advertising comes in. By making use of it, you’ll be able to hyper-target ads to clients based on your desired demographics. This allows for the tailoring and personalization of ads, which has been proven to be 2.7 times more effective at converting users into buyers. 

The best part of this is that the tools you’ll be using are all readily available. Social media platforms already come with advertising tools you can use to promote your products or brand. All you have to do is input content and information about your target audience. 

Easy ROI (Return of Investment) Tracking

Another feature that social media ad managing tools provide to businesses is the ability to easily track the progress of advertisements. It will be useful in recognizing the effectiveness of your promotions.

Tracking the success of your ad campaigns serves a crucial purpose since it will allow you to determine the type of ads that your target clients respond to the most. By doing this, you also cut your losses as you can discontinue campaigns that don’t do your products or brand favor. 

Less Spending but Bigger Returns

Compared to other marketing methods, the cost of social media advertising is relatively low. It’s also more flexible, allowing businesses to use whatever budget they have in mind. 

However, this doesn’t mean that social ads are less effective. In fact, it’s the opposite. Advertising on social media has been proven to be more effective than conventional marketing strategies, which are often one-dimensional. 

Unlike other forms of promotion, social media advertising enables businesses to connect in a multitude of ways—brand to customer, customer to brand, and customer to customer. And all of this, at only a fraction of the cost of traditional marketing. 

Keep This in Mind

Although social media advertising plays a key role in your brand’s digital strategy, it’s not the whole picture. It’s just part of the overall flow of things. 

You also have to focus on your website and virtual store, which will serve as the landing pages for most of your advertisements. To stay on top of Google’s relevant results, you need search engine optimization (SEO). This method works by optimizing your content through popular keywords, helping you rank higher on the search results page. 

If you’re unfamiliar with how it works, you can seek advice from expert SEO services in the Philippines.

The post Advertising on Social Media: 5 Benefits That Your Business Can Get appeared first on New Age Digital.

This, which many have come to coin social media marketing, has become the go-to strategy of businesses when it comes to promotions—large or small. And here are some of the main reasons why: 

• It enables brands to connect with more people. 
• It allows businesses to regularly engage and interact with their audience.
• It’s not expensive and is very cost-effective. 

By offering these opportunities and more, social media has etched itself permanently into the list of things businesses shouldn’t miss out on when it comes to marketing in the present day. Just look at digital marketing in the Philippines, the country is a great example of how social media has become a prominent feature in shaping the business industry, particularly the promotional side. 

Now, if your brand is already on social media but isn’t producing the results you want, you should definitely take the time to rethink your game plan. To help you out, we’ve listed down various tactics below that you can use to effectively promote your brand online!

1. Fill Out Your Information Section

When it comes to social media pages, you must pay attention to the essentials, especially those that include information about your company. These will serve as a preface of sorts for followers to get to know you better. 

Though this step may seem obvious, a lot of brands tend to forget to fill out their social profiles—and many tend to disregard it, which should never be the case. 

On Facebook, for instance, your ‘About’ page should be filled out completely. It should contain a summary of what you do, the products that you offer, your business phone number, e-mail, website, and a link to your brand’s other social media pages. If you’ve got a physical store that’s open daily, you should also list in there, specifically your opening hours and the address. 

Providing the information above will be important in establishing yourself as a legitimate enterprise, which will help you gain the trust of customers and potential buyers. 

2. Share Your Story

While it’s important to share content about the services and products you offer, it’s not wise for it to be the only focus of your social media page. It wouldn’t be a good look, especially towards your followers or customers who may see it as desperate and too promotional. 

What you need to do instead is to tell YOUR brand’s story. Post content that illustrates your values, shows your activities behind the scenes, or feature content that will allow followers to somehow experience the product or service that you offer.

For example, a skincare company might share a series of stories or videos detailing the development of their new moisturizer—from formulation, testing, to packaging. A travel agency might share clips of their recent outings or tours and so on. 

3. Organize Giveaways and Contests

Although giveaways and contests will cost you a little bit (product-wise), it’s still a really good strategy to keep your engagements active, grow your followers, and increase your brand’s awareness. And you don’t even have to do much yourself!

You can simply ask your followers to share or tag other people on your post to enter the competition. By doing this, you’ll be able to get your brand’s message out to a bigger audience, which could translate to new followers, customers, or sales.

4. Partner with Influencers

Nowadays, consumers are becoming less likely to trust traditional forms of advertisements—even ones that are posted all over the web. With that said, you have to look for other avenues to promote and market your products, especially those that involve testimonials and reviews from real people.

If you haven’t tried influencer marketing, then you should include it in your considerations. The strategy has become among the most popular—and effective—in recent years since social media marketing became a booming industry. 

With influencer marketing, you’ll be appealing to the audience of your chosen influencer, preferably one who’s also part of the same industry and who has a demographic that will be beneficial to growing your brand’s awareness and following. 

5. Make Use of User-Generated Content

As we’ve mentioned earlier, users are becoming more meticulous when it comes to their purchases. That’s why instead of claims, they rely most on reviews and experiences posted by their peers when it comes to products or services, which are classified as user-generated content (UGC). 

You can use UGC to your advantage by featuring it on your page, especially ones that give feedback on your product or services. You can also kick-start a series about it by asking your followers to share their experiences when using your product and how it has helped them. 

6. Focus on Engagement

Last but probably the most important out of the bunch, keep your focus on maintaining your page’s engagement activity. 

Always answer back when a follower asks about your product or service. Similarly, you should handle complaints with tons of patience and be careful to not sound antagonizing—keep your responses warm and understanding. By going out of your way to serve consumers, you’ll be able to gain their trust and loyalty, which will assure more sales for your brand. It’ll also enable you to build rapport and authenticity. 

If you’re unable to be present at all times, you can rely on social media management agencies to help you out. They will handle everything that needs to be addressed, especially concerns from consumers. Finding the right partner won’t even take much time as social media management agencies in the Philippines are in no shortage. 

Notes

Now that you have a better understanding of the promotional work that goes into a social media page, you’ll be able to better plan out your overall marketing strategy. After all, careful preparation and research are key factors in a successful social media plan. 

Of course, you also shouldn’t neglect your website or online store. It’s paramount to keep these assets up-to-date since they’ll serve as the landing pages for your social media campaigns and advertisements.

Also, invest in search engine optimization (SEO), this will help you reach more people online and keep you at the top of Google’s search results page. There are many SEO services in the Philippines so it won’t be difficult for you to find one to manage your web pages. 

The post 6 Sure-Fire Ways to Promote Your Brand on Social Media appeared first on New Age Digital.

And this is exactly the case for individuals who are involved in the business industry.

While essentially created to facilitate communication between individuals, social media has grown and branched out in the last few years that it now offers a variety of opportunities for small businesses and brands—with social media marketing the most sought-after. 

Social media marketing, for those unaware, is the use of social networking sites to advertise a product, service, or brand. It allows businesses to link up with people and insert themselves into day-to-day conversations—something that they would never have access to if they relied on traditional forms of marketing. 

As we all know, the most coveted resource for businesses is none other than human beings. With social media platforms offering a near-infinite number of such, it’s only natural for brands—especially those on the smaller scale—to jump on board. 

And this has been proven to be an effective strategy for small businesses. Just look at digital marketing in the Philippines, a country where social media has taken the helm when it comes to digital purchasing and virtual marketplaces. 

If that wasn’t enough to convince you, here are a few more reasons why you should invest in social media marketing. Keep scrolling!

1. It will help you generate brand awareness.

For businesses to thrive, it’s paramount that people know who you are. After all, how can people buy from you if they don’t have any idea who you are or what value you can offer? 

This is where brand awareness comes in, a measure that’s used to gauge how easily a customer recognizes your business over other brands or enterprises in the same field. If done correctly, it’ll help you achieve the following: 

• Build rapport and trust among your consumers.
• Create word-of-mouth marketing.
• Improve your brand’s equity.

With marketing on social media, you’ll be able to easily grow your brand’s recognition, specifically through the vast number of users that it hosts.

But the most important feature it offers is the ability to quickly deliver information and receive feedback from your audience without restrictions on time and proximity, which will enable brands to boost their engagement rating. And if maintained and improved further upon, it will translate to higher conversion rates for followers, campaigns, and sales.

2. Increasing site traffic will be much easier. 

One of the most important functions that social media serves for businesses is that it acts as a relay point, meaning it redirects the traffic it receives towards your online store, virtual marketplace, or website. 

This significantly boosts the quality and quantity of your inbound traffic, which is essential in improving your sales, visits, and overall click-through rate. 

3. It’s less expensive. 

For bigger corporations or enterprises, shelling out thousands in funding for commercials or ad campaigns on television is just a walk in the park. However, for smaller-scale businesses, the same strategy wouldn’t be economical. 

But that’s what social media marketing is for! It’s a more affordable way to gain more attention without spending too much money. Here, you can personalize who can see your campaigns or sponsored posts by way of target or lookalike audiences, which allows you to control how much money you want to spend.

And the most impressive of all, it’s cost-effective. This means that you’ll always yield favorable results no matter how big or how little you put into it. 

4. You’ll be able to find new customers. 

People are considered the lifeline of any business. If not for them, a brand wouldn’t be able to function and operate, and of course, make money. After all, they’re the ones who’ll be buying the services and products you provide. 

On that note, businesses are always keen on expanding their reach when it comes to potential consumers—and social media offers just that! 

But besides this, what makes social media marketing great is that you can opt to market only to those who are more likely to buy your product, a tactic called targeted advertisement. This way, you won’t have to waste money on large-scale campaigns that won’t be able to pinpoint your audience. 

Important Notes

While creating a social media page is the first step to availing yourself—or your small business—of the many opportunities present in the digital world, you shouldn’t consider it the final frontier. In fact, it’s just the tip of the iceberg. 

• Invest in SEO

To get the most out of your social accounts, you also need to invest in developing your landing pages, which may refer to your online store or website. A good way to drive traffic to it is by making use of search engine optimization (SEO), which uses keywords unique to your site to keep you at the top of Google’s Search Results page. 

If you’re not familiar with it, you can always seek help from professionals. SEO services in the Philippines are very much in demand—meaning you’ll be able to choose from a wide variety of players. Just make sure that the one you end up with will suit your needs. 

• Consult with Social Media Marketing Experts

Social media is a very complicated space to navigate and it’s understandable if you’re having a hard time understanding the ins and outs of it. However, you don’t have to do things by yourself. You can always enlist the help of those who are veterans in the field.

That’s why we recommend you link up with a management agency that will help you set up your page, identify your goals, and build your marketing strategies. Social media management agencies in the Philippines are not lacking in the least so, you’ll be able to find one that will help you get started. 

The post 4 Reasons Why Small Businesses Should Invest in Social Media Marketing appeared first on New Age Digital.

But most important of all, it’s what enables your social media page to function, specifically when it comes to promotions, sales, engagement, and advertising. On that note, it’s paramount that you pay special attention to growing your followers organically. 

Buying yourself thousands of fake followers won’t do your brand any favor anyways. While it may look good on metrics, the results won’t be as impressive. 

If you’re a small brand that has yet to amass the necessary followers to reach a significant amount of consumers, then the best thing you can do is to partner with well-established individuals on social media. In short, link up with influencers. 

This strategy is especially effective in gaining brand awareness for businesses that are just starting with digital marketing in the Philippines. After all, you don’t have to rely on your own follower count. 

What are Influencers?

Influencers are people who’ve built a large following on social media, specifically through their knowledge of a specific topic or interest. They use this expertise to create authentic connections with their audience, which they complement with regular engagements. 

It’s through this process of growing rapport and trust that they acquire the ability to heavily influence the purchasing choices of their followers. 

Types of Influencers

Though social media influencers have just entered the marketing scene, the act of using influential figures to sway the buying decisions of the public or a target audience has been around for decades in the marketing world. To put it simply, celebrities were the first influencers. 

However, as social networking became more popular other types of influencers became sought after. They can be categorized as the following: 

• Celebrities

They’re mainly composed of actors, artists, athletes, and pop culture stars. 

• Industry experts and thought leaders

Influencers from this group become popular through their expertise and knowledge of a specific topic, field, or industry. 

• Individuals with impact on social media

This group is mainly composed of influencers who’ve gained popularity on social media networks. Think of YouTubers, TikTok creators, and Instagram celebrities.

• Bloggers and content creators

Similar to industry experts and thought leaders, bloggers and content creators gain prominence through their niche-oriented knowledge. However, the difference is that they’re more personalized, hyper-authentic, and are engagement-focused. 

Things to Consider When Partnering with Influencers

• Your Needs and Wants

When choosing an influencer to partner with, it’s principal to be aware of what you want and what your brand needs. You can start by setting goals or objectives. 

After that, it’ll become much easier to find an influencer to partner with since you’ve already established what you want to achieve.

• Relevance 

Previously, we’ve already established the fact that influencers come from different categories. On that note, it’ll be critical for your business to choose a partner that will be able to add value to your brand. 

What we recommend you do is pick an influencer who is in the same industry as your business. 

• Budget

Setting a budget is important when it comes to influencer partnerships, especially if you’re a fairly small brand or business. By doing this, you’ll be able to narrow down your list of potential collaborators. And you won’t go overboard when it comes to spending.

• Background

Most important of all, you have to do a background check on your potential influencer partner. This way, you’ll be able to make sure that you’re partnering with someone who has a clean track record and prevent controversies or problems in the future. 

Ways You Can Work with an Influencer

If you’ve finally found an influencer who you want to partner with to promote your brand, the next thing you should think about is how you’d like to work with them. There’s a lot of ways you can connect and here are some of them: 

• Gifting

The simplest way to link up with influencers is through gifting them your products or services. By doing this, you’ll be able to gain exposure through an appreciation or thank you post, which will expose you to their followers. 

This will work even better if the partner you choose is someone who’s a fan of the products or services that you provide. 

• Sponsored Posts

Another simple way you can engage with influencers is through sponsored posts. Here, the influencer will take charge of creating the content for a post or a video, which will be using your product or service. 

This can come in a lot of forms, specifically tutorial videos, product reviews, a how-to, and others. 

• Giveaways

Meanwhile, if you’re looking to boost your metrics when it comes to engagements, what you can do is organize a giveaway with your influencer partner. 

This creates a desire within your target audience, specifically for your products or services, which boosts recall and awareness about your brand. 

• Blog Posts / Reviews

On the other hand, if you want to go the more traditional route, you can commission blog posts or product review articles. Although this is one of the more simple ways to expose your brand through the help of influencers, it’s also one of the most effective. 

Not only will you be able to gain exposure, but you’ll also develop rapport with your target consumers via their trusted influencers. 

Other Things to Consider

While influencer marketing is important in improving your brand’s awareness on social media, you still have to supplement it with other strategies to fully realize what you want. 

One of the things you could do to further improve is to boost your ranking on Google’s search result page. You can do this by employing search engine optimization (SEO), which makes use of keywords and phrases that link back to your website or online store. 

By implementing this, you’ll be able to appear at the top of Google’s search page and easily gain traction. Finding the right agency to partner with won’t be difficult since SEO services in the Philippines are in no shortage. 

When it comes to managing your social media pages, you can also ask for help if you’re not that confident in handling it. Social media management agencies in the Philippines are abundant so finding a good partner to support you wouldn’t be difficult. 

If you do this, you’ll be able to use your extra time to enhance other aspects of your business. And because you’ll be linking up with experts in the field of social media, you’ll get the results you want faster. 

The post Working with Influencers: What Online Businesses Need to Know appeared first on New Age Digital.

From sharing images, videos, status, exchanging messages, and even live streaming, people are increasingly relying on these social platforms to communicate and present themselves to the world, especially social media users in the Philippines. 

However, did you know that it’s no different for businesses? With more and more people being present on social networks, opportunities are being created for brands and enterprises, specifically in the field of digital marketing. 

Businesses can expand their sphere of influence by making use of the large audience that social media platforms provide. It also enables them to narrow down their target market and focus on an audience more likely to avail of their services or products—whom they can reach organically or through targeted ad campaigns. 

However, many don’t achieve the success that they want. And more often than not, the problem lies not on social media but on how businesses use it. Most just look at what’s most popular and jump into the fray without much thought or preparation, which is wrong. 

For your business or brand to thrive on social media, you need to find a platform that will complement the type of business you have. 

If you’re still having a hard time identifying what platform fits right for your business, then let us help you! Below, we will be providing an overview of the most-used social media networks for digital marketing in the Philippines. 

Facebook

In the Philippines, Facebook is considered the most-used social media network and boasts a total user size of 74 million, equating to 67.27 percent of the country’s 110 million populace. 

People from all walks of life gather here, be it professionals, students, media personalities, corporations, and even senior citizens, making it almost effortless for brands to connect with a diverse group of people, create a loyal following, and increase the number of their patrons. 

Facebook also provides businesses with a highly customizable advertising platform that makes it easier for them to narrow down their audience and generate leads from consumers more likely to avail of their service or products. 

Apart from this, the platform offers a lot of ways to engage with your followers, which includes status updates, stories, videos, photos, and text posts. 

The only downside to Facebook is its overly saturated community—stemming from its swollen user base—which makes it harder to stand out. 

Instagram

Instagram is one of the fastest-growing platforms in the digital space, especially among youngsters. It’s a network that relies on photos and videos as the starting piece of conversation. 

This makes Instagram an ideal platform for businesses that rely heavily on visuals to promote and present their products, which includes those from the food, retail, beauty, technology, and design industry. 

Just like Facebook, it provides brands a feature-rich advertising tool, which they can use to target specific audiences via ad campaigns and boost overall lead generation. 

And because it’s still growing, its community is not as overloaded as Facebook. This makes it easier for brands to set themselves apart from others and reach more people.

Twitter

If you’re a business that relies on immediacy, then your best bet is to use Twitter to raise awareness for your brand. It’s an excellent platform that allows you to post real-time updates anywhere and anytime you want.

Brands whose services revolve around breaking news, stories, announcements, and other similar products, will definitely thrive on Twitter. 

Apart from this, Twitter also offers businesses the chance to directly communicate with their consumers—be it queries, feedbacks, or simple mentions. You can easily monitor these conversations by using hashtags, a tool that organizes Tweets according to a designated word or a phrase. 

The only disadvantage the platform has is that you have to convey your message under 140 characters. But there are a lot of ways you can go around this, specifically through attaching images, videos, or links to your Tweets. 

YouTube

When it comes to video-based information, nothing tops YouTube. Through the years, it has established itself as the go-to platform for people looking for entertainment and those who want to learn new things. 

It’s no wonder that, at present, it boasts over 2 billion daily active users, which is higher than China’s population—the most populated country in the world. 

With YouTube, you can create a dedicated channel for your brand where users can subscribe to. Here, you can publish video content about the products and services you offer, which may range from announcements, product reviews, and even tutorials. 

Similar to Instagram and Facebook, it’s equipped with a superb advertising tool, which you can use to market your channel to a specific audience. This will be beneficial if you want to grow your channel’s followers and views. 

And lastly, the best thing about YouTube is that you can opt to monetize the videos you publish on your channel. So, while you market yourself, you can also earn! 

LinkedIn

If you’re a brand that deals with other companies, then the best platform for you is LinkedIn. After all, it’s the network of choice for those looking for B2B opportunities.

Here, you’ll be able to connect with a diverse group of professionals, who hail from reputable corporations. At the same time, you can also use LinkedIn to establish yourself as a trusted entity in your field of business, build authority for your brand, and boost leads by engaging in conversations and providing valuable information through posts. 

Bottom line: LinkedIn will be great for expanding your professional network, B2B clientele, and securing your position in your field of operations. 

TikTok

After launching in 2016, TikTok has become one of the most in-demand video-sharing platforms on the web. In just a few years, it’s managed to grow its user base to over 1 billion—a feat that only a handful of social networks has done before. 

One of the things that attract businesses to TikTok is the exposure that it offers. Unlike other platforms, it provides an equal opportunity for users to go viral. 

TikTok also caters to a younger demographic, specifically those below 29 years old, which means you’ll have access to a population whose more likely to shop products online. 

Apart from this, the platform offers businesses the ability to exercise their creative spark. Here, you’ll be able to publish almost all kinds of videos, which could be entertaining, informative, or product-based. 

You’re also given the chance to participate in trends, which has the potential to boost your brand awareness and exposure. You can also create them if you want!

And most important, TikTok offers a comprehensive advertising platform, which makes it easier for businesses to navigate the video community and promote themselves effectively. 

Where to go from here

While it’s important to conduct significant research and check on what social media platform will be ideal for your brand or business, it’s paramount that you know the ins and outs of your business first. After all, having a great understanding of what your enterprise is about and how it functions will serve as a guide in choosing the right one. 

Of course, it doesn’t just end with creating a social media page. You should also take the time to monitor and regularly update your accounts with valuable and high-quality content. If you think you can’t manage it alone, you can always ask for assistance. Social media management agencies in the Philippines are abundant so finding a good partner to support you wouldn’t be difficult. 

Another aspect that you should focus on is your website because, without it, you won’t be able to take advantage of the leads you’re generating from your socials. You should always adhere to Google’s algorithm changes, so you’ll always be at the top of the search results. 

One way to boost your position in the rankings is by using search engine optimization strategies (SEO). If you’re unfamiliar with it, you can ask experts in the field for help. Similar to social media agencies, there’s no shortage of SEO services in the Philippines.

The post Top Social Media Sites in the Philippines: A Guide for Online Businesses appeared first on New Age Digital.

After all, it’s the platform that we commonly use to accomplish everyday tasks. From research, communication, streaming, gaming, and even work-related activities—in whatever we do—Google’s always somehow involved. 

On that note, the American multinational company makes it so that it is always evolving its algorithm, a move that ensures it’s always up-to-date with the needs and demands of its audience, specifically when it comes to providing the most accurate, relevant, and secure pages for its users. 

As a user, it’s also in your interest to know more about Google’s algorithm update history. This holds especially true if you’re a business or brand relying on Google for digital marketing in the Philippines—either for your social pages and online store.

Familiarizing yourself with these algorithmic changes will help you adapt easily, keep you in line with the best search engine optimization (SEO) practices, and help you understand the underlying cause of your page’s performance shifts.

And most important, it will allow you to stay relevant in search results—an outcome that will greatly benefit your page’s views, interaction, and sales.

To help you, we’ll be delving into the eight major changes that Google implemented on its search engine this year. 

• Passage Ranking (Rollout: February 2021)

Through this update, Google is now able to index individual web page passages (e.g paragraphs and sentences)—as opposed to just web pages as a whole. This makes it possible for the search engine to take specific passages of a page and use them as feature snippets, allowing users to get answers for specific queries quicker.

To adhere to this ranking update, here’s what you have to do: 

1. Provide a deeper and more accurate answer to a query.
2. Make use of long-tail keywords.
3. Structure your web content aptly to make Googlebot’s indexing easier.

• About this Result (Rollout: February 2021)

With the implementation of the ‘About this Result’ update, Google can now provide a more in-depth look into a search result. It allows users to easily verify results for their queries, particularly if it’s relevant or not to them. 

Here’s the additional information that it presents: 

1. The date the site was first indexed by Google. 
2. The connection of the site—whether it’s secure or not.
3. A list of similar terms—provides a list of words from the web page, which is part of the user’s query. 
4. The page’s language. 
5. The relevance of the result in the user’s country of origin. 

In simple terms, it makes it effortless for users to determine whether a website is trustworthy or not. And although Google has released this update, it’s still in beta at present. 

But if it does become a permanent fixture, here’s what you need to do: 

• Secure your web page by using https. 
• Only use quality backlinks.
• Always match the intent of your keywords. 

• Mobile-first Indexing (Rollout: March 2021)

In the early 2010s, mobile platforms became one of the most-used avenues for online users. It’s for this reason that Google introduced mobile-first indexing, which it uses to rank website pages according to their mobile versions. 

While it became the default for new websites in 2019, it’s now permanently implemented for websites both old and new. 

Here are a few tips on how you can optimize your website to be more mobile-friendly: 

1. Make your site as responsive as possible. 
2. Implement lazy loading and image compression.
3. Test your website’s performance by conducting popups and form functionality reviews on your smartphone. 

• Product Reviews (Rollout: April 2021)

To provide users with more accurate, in-depth, and original content, Google amended its ‘Product Reviews’ algorithm. Now, the search engine prioritizes web pages with well-researched and high-quality reviews instead of giving equal treatment to those that offer only thin content that simply summarizes a bunch of products. 

To better adhere to these new product review requirements, you can use this guide provided by Google: 

1. Express expert knowledge about products where appropriate?
2. Show what the product is like physically, or how it is used, with unique content beyond what’s provided by the manufacturer?
3. Provide quantitative measurements about how a product measures up in various categories of performance?
4. Explain what sets a product apart from its competitors?
5. Cover comparable products to consider, or explain which products might be best for certain uses or circumstances?
6. Discuss the benefits and drawbacks of a particular product, based on research into it?
7. Describe how a product has evolved from previous models or releases to provide improvements, address issues, or otherwise help users in making a purchase decision?
8. Identify key decision-making factors for the product’s category and how the product performs in those areas? For example, a car review might determine that fuel economy, safety, and handling are key decision-making factors and rate performance in those areas.
9. Describe key choices in how a product has been designed and their effect on the users beyond what the manufacturer says?

• Multitask Unified Model (Rollout: May 2021)

Although almost everything can be found on the internet, the biggest hurdle users often face when it comes to search results is the language barrier. Most of the time, search results will come up with suggestions that are written and presented in a foreign language—making it hard for users to understand. 

However, with Google’s new Multitask Unified Model (MUM) this scenario could be addressed. The AI-powered tool uses contextual information from different sources to present comprehensive answers to complicated questions. 

“Say there’s really helpful information about Mt. Fuji written in Japanese; today, you probably won’t find it if you don’t search in Japanese. But MUM could transfer knowledge from sources across languages, and use those insights to find the most relevant results in your preferred language,” Google explained. 

“So in the future, when you’re searching for information about visiting Mt. Fuji, you might see results like where to enjoy the best views of the mountain, onsen in the area and popular souvenir shops—all information more commonly found when searching in Japanese,” the company added. 

• Spam Update (Rollout: June 2021)

To better improve the results provided by its search engine, Google has implemented a new anti-spam update to its system. It came in two phases, which were both delivered in June this year.

Google didn’t go into much detail regarding this update and how it works. However, they did note that it will target all kinds of spam.

• Page Experience Update (Rollout: June 2021)

On top of the Mobile-first Indexing update, Google has also integrated additional metrics, which they’re calling the Core Web Vitals. While these are not new, the search engine will use these as prioritized factors to quantify a person’s experience of a webpage.

Here they are:

1. Largest Contentful Paint (LCP) – A metric for measuring perceived load speed because it marks the point in the page load timeline when the page’s main content has likely loaded—a fast LCP helps reassure the user that the page is useful.
2. First Input Delay (FID) – According to web.dev’s Philip Walton, this is used to measure load responsiveness and quantifies the experience users feel when trying to interact with unresponsive pages—a low FID helps ensure that the page is usable.
3. Cumulative Layout Shift (CLS) – This is mainly utilized for measuring visual stability because it helps quantify how often users experience unexpected layout shifts—a low CLS helps ensure that the page is delightful, said web.dev’s Philip Walton and Milica Mihajlija.

These metrics will be kept in place to measure the following: 

• How long it takes a user to find or get to your page. 
• How easy or difficult it is for a user to interact with your page.
• How easy or difficult it is for users to become disoriented due to inconsistencies and shifts in your page’s layout.

What you need to do now is optimize your site’s user experience as these new measures will play significant roles in future page rankings. 

You can start by doing the following: 

• Remove banners or interstitials that block content. 
• Lessen Javascript execution.
• Make use of Lazy Loading.
• Compress photos and improve your site’s image retrieval.
• Balance dimensions for embedded media and images.
• Boost your server’s responsiveness.

• Page Titles Update ( Rollout: August 2021)

According to Google, through this new update, they will no longer be adjusting page titles based on user queries but will be using H1s, image tags, and even anchor text from other pages as a basis in creating them.

The changes were released on August 16, and at present, it’s not being received positively by the community. Many have been voicing out their discontent since the update has negatively impacted their pages’ click-through rate (CTR), which refers to the total number of users who view and visit a page.

What You Need to Remember

While it’s important to keep up with Google’s algorithm update history, your job doesn’t end there. 

1. You should be flexible enough to apply the changes immediately, which means you have to be knowledgeable on all aspects of your brand’s online store. Because if not, your page may suffer greatly when it comes to clicks, views, and visits – or worse fall in the rankings. 

If you’re not that proficient in this field, you can always partner with those who have experience. Social media management agencies in the Philippines are abundant so, you really won’t have a hard time finding a partner that you can trust. 

2. And last but not least, you need to implement an effective SEO strategy. Just like social media agencies, there’s no shortage of SEO services in the Philippines, which you can turn to for your online store’s or website’s needs. 

The post Google Algorithm Update 2021: 8 Major Changes appeared first on New Age Digital.

However, now, fame is not only exclusive to athletes and celebrities as social media users with large followings are also being tapped to star or be the center of advertising campaigns.

And that has been the case for digital marketing in the Philippines in recent years. The booming demand for Influencer Marketing is what’s currently shaping advertising in the country, specifically online.

To give you a clearer image of what it is, we’ll dive deeper into it. 

What’s Influencer Marketing?

To put it simply, Influencer Marketing is a type of social media marketing that makes use of people who’ve got popularity, expertise, and authority in a specific field to affect or shape consumers’ actions. 

Influencers are typically found online and are in possession of a huge following on a social media platform—or multiple social networks. Their field of expertise or knowledge can be in beauty, health, technology, lifestyle, travel, entertainment, and others. 

How it Works

Just as we mentioned earlier, Influencer Marketing is closely related to social media. This means that it’s released—more often than not—online, catering to audiences that can be found there. 

It takes advantage of the popularity of a particular individual or niche creator to drive a brand’s message to a target audience, which they already have. This technique focuses on boosting brand awareness and increasing traffic. 

How Effective Is It? 

As we all know, the digital world is now king when it comes to marketing. In fact, this January 2021, the total number of people around the globe actively partaking online has reached 4.66 billion, which is more than 50 percent of the world’s total population. 

And out of that population, 3.6 billion people are using social media. This is what makes Influencer Marketing an effective tool in increasing a brand’s recall or recognition. 

Here are some interesting statistics that prove just that: 

• According to a study conducted by TapInfluence and Nielsen Catalina Solutions, Influencer Marketing content delivers 11X higher return of investment (ROI) than traditional forms of digital marketing. 
• Besides this, it’s also been found that 70 percent of teenagers trust influencers more than celebrities. 
• According to a study conducted by Twitter in 2016, 49 percent of consumers rely on influencer recommendations for their purchases. 
• In 2017, Sprout Social found that 74 percent of people rely on social media networks for their purchases, especially opinions from friends, influencers, and families. 

Types of Influencers

• Mega-Influencers

This group of influencers is composed mainly of celebrities, who have followings that surpass a million. They’re highly visible on social media due to their star status and generate a ton of engagement from fans.

They’re often used for broad advertising campaigns and target a more general audience instead of a niche one.

• Macro-Influencers

These group influencers possess a following of 500,000 to 1 million. They are pretty similar to mega-influencers except they usually gain popularity online instead of traditional media avenues. 

They can be podcasters, vloggers, social media stars, and influential bloggers. This group is best used if you want to slightly narrow down your audience or appeal to a particular age group. 

• Mid-Tier Influencers

Mid-Tier Influencers have a following that ranges from 50,000 to 100,000. And compared to the first two, they’re niche-oriented. 

They also have a higher engagement rate and release content based on their experience, which comes across as authentic and trustworthy.

These influencers climbed the ranks through hard work and leverage on personal experiences. You can partner with them if you want to build rapport with your targeted audience.

• Micro-Influencers

Although micro-influencers only have a few thousand followers, their advantage lies in their impressive engagement rates and trust ratings. 

Brands and companies usually turn to this group when they want to build more intimacy with their target audience and boost their patronage. 

• Nano-Influencers

Out of all the influencer types, nano-influencers have the lowest follower number. However, what they lack in following, they make up for in engagement rates. 

This group has the highest engagement at 8.8 percent. Their content is considered hyper-authentic and is highly personalized, offering partner brands the opportunity to form a more meaningful connection with their chosen audience. 

Choosing the Right Influencer for Your Brand

• Define Your Needs and Wants

When it comes to choosing the right influencer partner for your brand, what you need to consider is the purpose of your advertisement campaign—whether you want to increase the general awareness of your brand, target a specific age group or community, or increase your interaction with existing followers. 

• Check for Relevance 

And as we’ve mentioned earlier in the post, influencers have different rates of reach, engagement, fields of expertise, and audiences. With that in mind, it’s important that the influencer you choose is in the same category as your business and that they can add value to your brand. 

• Come Up with a Budget

It’s also important that you set a budget for your campaign and go with the type of influencer that fits your needs. 

• Always Do a Background Check

Most important of all, you have to do a background check on your potential influencer partner. This way, you’ll be able to make sure that you’re partnering with someone who has a clean track record and prevent controversies or problems in the future. 

A Few Helpful Reminders

While Influencer Marketing is something that can be accomplished on your own—through trial and error—it’ll be much better if you prepare beforehand. After all, jumping on the strategy without much knowledge or background information will only set you up for failure.

Do your research and create a strategy that will fit your needs. The tools that you need are all available online, especially the data. 

But if researching is not your thing, you can avail of walkthroughs or classes virtually—think Skillshare, Udemy, or even Master Class. There’s bound to be a lesson already done for it.

However, if you want fast and foolproof results, you should seek the help of those who are well-versed in the industry. It won’t even be that hard to look for one since social media management agencies in the Philippines are in no shortage. 

To bolster the effectiveness of your brand’s Influencer Marketing strategy, you can use it in conjunction with search engine optimization (SEO).

SEO is a method that uses keywords to improve traffic to your online store or website. Much like agencies that manage social networks, there are companies that handle SEO services in the Philippines, which means you won’t have a difficult time finding one that can assist you. 

The post Everything You Need To Know About Influencer Marketing appeared first on New Age Digital.

TikTok is considered one of the most influential social media platforms in the world at the moment. It boasts a total of 1.1 billion active users all over the globe and is showing no sign of stopping.

What’s more impressive about this video-sharing platform is that it managed to hook in this much human resource in just half a decade. The platform first emerged in 2016 and immediately gained traction for its unique format, which affords virality to anyone and just about anything. 

This unique disposition is what allowed TikTok to flourish at an astounding pace and connect to billions of people in just a short amount of time. Due to this, all sorts of corporations have started taking notice of TikTok’s potential, especially in the field of marketing.

The situation is no different when it comes to digital marketing in the Philippines. Brands and businesses are starting to jump onboard the TikTok train, aiming to take full advantage of its diverse audience and the instant fame it can offer. 

However, although it’s easier to gain attention on TikTok, there’s still a process to these things, especially when it comes to the content you’ll be putting out. 

Don’t worry though because that’s where we come in. Here, we’ll walk you through the hows of creating effective marketing content on TikTok. So, keep scrolling!

1. Think About What Your Audience Wants

To gain success in TikTok, it’s paramount that you know your audience to a tee. It’s through knowing your demographic that you’ll be able to provide content that they’ll be interested in. 

If you’re able to accomplish that, your page will garner more engagement and your videos more views organically. 

Another advantage to creating content that your audience can relate to is that TikTok’s algorithm will show it to more people, specifically those who share the same likes and traits. 

This way you’ll raise your brand’s awareness even further and garner more meaningful followers, who are more likely to avail of the product or service you offer.

2. Entertain Queries on Your Page

Besides providing information about your service or brand on your TikTok page, you can also create content on questions that your followers want answers to, specifically around your business. 

Answering customer questions is a brilliant way to engage with your community. Aside from this, it will also make your brand appear more relatable. 

Through this, you’ll gain the trust of your followers, which increases the chance of them buying from you. 

3. Make Your Content Entertaining and Interactive

As you probably know by now, TikTok is a platform most popular for content that’s entertaining as well as interactive. It’s those two facets that allowed the network to grow its user base in just a few years. 

On that note, you must always produce content with those two factors in mind. Don’t just directly ask your followers to buy your product, make them want to buy it.

A good way of doing this is by participating in challenges or creating your—where followers can join and chime in. 

You not only gain more viewers and potential consumers by doing this but you also appear more approachable. 

4. Feature User-Generated Content

Another way to engage and develop rapport with your target audience and potential customers is by featuring user-generated content (UGC). UGC refers to any form of content—be it images, videos, text, and audio—that’s been posted and created by online users. 

However, don’t just feature content randomly, focus on those created by your page’s followers, especially those that have your product in them. It could be a review, a suggestion, or a video recommending your service or item. 

5. Partner with Influencers

To further connect with your target audience, you can also try partnering with influencers. While finding the right ally comes easy on TikTok due to its huge influencer population, you also have to put care in picking the right one. 

You should always consider the influencer’s following, particularly the demographic. If it fits with the kind of consumers your brand wants to attract, then you can go ahead without worrying. 

It’s also important to consider the type of content the influencer produces as it should jive well with the kind of service or product you offer. 

This way, you won’t appear as capitalizing on popularity rather you’ll be viewed as a brand that pays importance to the opinions of individuals with knowledge about the field your product belongs to. 

What To Do Now

Now that you have an idea of the type of content and marketing TikTok requires, you’re probably thinking of immediately creating an account for your brand. While that’s understandable, it’s something we don’t recommend.

We suggest you go more in-depth into the type of service that you provide, you can do this by following and observing brands that are similar to you on TikTok. 

However, the best strategy would be to consult experts, specifically social media management agencies in the Philippines. This way, you won’t have to waste time conducting trial and error.

By making use of their expertise, you’ll be able to develop a strategy unique to your brand and one that will surely deliver results. 

But of course, this alone is not enough. If you’re truly working towards creating a splash online, you also have to supplement social media with search engine optimization techniques. 

SEO will help you increase your overall website visitors, which could translate well into sales. And similar to social media agencies, there’s no shortage of SEO services in the Philippines. So, you’d have an easier time looking for a partner that will suit your needs. 

The post TikTok Marketing: A Guide to Making Effective Content appeared first on New Age Digital.

Just four years after its launch, TikTok has become a force to be reckoned with when it comes to social media networking. 

In no more than half a decade, the Chinese-made platform has amassed a total of 732 million monthly active users around the globe, making it one of the most-used social networks of the present day. 

In the Philippines, TikTok has carved its way deep into the lives of Filipinos becoming a staple social media app that allows users to interact through short and often entertaining clips. 

Due to this hype and appeal, brands and social media management agencies in the Philippines have taken notice of TikTok’s potential as an outlet for business growth, especially when it comes to digital marketing.

If you’re curious as to how TikTok can improve your business online, then you’ve found yourself in the right place! 

Here, we’ll tell you all about the benefits and opportunities your brand will enjoy if you use TikTok for digital marketing in the Philippines.

1. Reach People Faster

As you may know by now, TikTok is not short when it comes to users. The app has been downloaded more than 2 billion times since its launch and the tally is increasing day by day. 

This is what puts the platform at the forefront, specifically when it comes to digital marketing opportunities. With more eyes available, the easier it is for your business to market products and services. 

And this advantage is not limited to a local audience. TikTok is a community that allows people from all over the world to engage with each other, which means the possibilities are almost endless when it comes to brand awareness and increasing your audience. 

2. High User Engagement

TikTok is not only a social media network, it’s also a platform that fosters a community.

It allows people to directly engage with each other through videos using the Duet feature. And this is something that businesses and brands can use to build awareness of their products or services without appearing forceful or inauthentic.

Through this strategy, you’ll be able to boost user engagement on your page organically.

3. Access to Influencers and Collaborations

Another plus that the TikTok platform provides is that literally, anyone can go viral. It makes the platform an ideal environment to breed influence and grow following at a faster rate. 

With that said, you’ll be able to find influencers more easily, who you can partner with to target a specific audience or demographic. 

TikTok makes this task more convenient for brands through its TikTok Creator Marketplace, an analytics tool that you can use to narrow down your search and lets you access influencers’ engagement, reach, demographics, views, and much more.

4. Creative Freedom

If you’re reading this, you’re probably already aware of how TikTok works. The usual content that goes viral on the platform often has the themes light, funny, and whimsical attached to it. 

On that note, it’s not a stretch to say that you’re free to do whatever you want on it. And by this, we mean that it is less formal compared to its peers, which affords you more liberties to express how you want to be seen. 

This also allows you to showcase your service or product closer to your ideal, a move that will certainly pay off since social media users are often hungry for authenticity. 

By adopting a TikTok persona, you position your brand as conversational and relatable, making your customers feel more comfortable entering into a long-term partnership with you.

5. Cost-Effective

Unlike other social media platforms out there, TikTok is just starting to branch out when it comes to digital marketing. It means the services it provides will be much cheaper compared to those of Instagram and Facebook. 

However, though it comes more budget-friendly, the room for growth on TikTok does not pale in comparison to other more established social networks. And of course, since it has an overwhelming reach and is still growing, you’re sure to get your money’s worth.

6. Abundant Content

TikTok features a diverse collection of content and a big part of it is those that originate from trends, which anyone can jump on. 

This makes it so much easier for brands to interact with their target audience and gain engagement without having to formulate complicated strategies or campaigns. 

Participating in such trends will also change how you’re viewed by your desired consumer, allowing for a more genuine relationship to prosper.

7. Flexible Ads

If you’re starting to think that TikTok is a platform that’s worth investing in to grow your business online, you can do it through a variety of ad formats: 

• Topview Ads – This is the longest video ad format that TikTok offers and appears five seconds after opening the application. It can last up to 60 seconds and can be replayed by users. Brands are also allowed to insert links in this format to drive traffic to their websites.

• In-Feed Ads – This type of ad is similar to those you see on Instagram. It lasts from 9 to 15 seconds and is placed in between videos on the ‘For You’ page. Brands can attach multiple call-to-actions on this clip that users can interact with through likes, comments, follow, and shares.

• Brand Takeover Ads – This ad is similar to topview ads, which appear immediately after the user opens the application. It focuses more on visual impact and could be compared to unskippable ads on YouTube.

• Branded Hashtag Challenge – This kind of ad urges users to express their creative passion. It’s placed on TikTok’s ‘Discover Page,’ giving users the ability to participate and build content around your campaign. When users click on the campaign hashtag, they’re automatically transferred to a landing page that features your logo, your website link, and the mechanics of your ad campaign.  

With all these opportunities present on the TikTok platform, it would be a waste to opt out. However, we do understand the dread that comes with starting, specifically online. 

But that doesn’t have to be the case for you. Right now, there is a myriad of options available for your business when it comes to social media marketing and the most effective route would be partnering with an agency well-versed in the field. 

This way, you won’t have to worry about being in charge of every little thing. 

Apart from social media, we suggest you try search engine optimization (SEO) as well. It’s a process that will improve the quantity and quality of your website traffic through specific keywords.

These days there’s no shortage of SEO services in the Philippines, who will readily offer their expertise to you on a budget that won’t break your bank but will surely deliver results above your expectations. 

The post 7 Reasons Why Your Business Should Be On TikTok appeared first on New Age Digital.