This March, we’re celebrating International Women’s Month and giving tribute to strong and beautiful individuals who inspire and empower in all aspects – from fashion to business. Meet Sam Pinto, Chloe Dauden, Josephine de Lucia, Ryza Cenon, and Trude Lizares as they share their stories, tips, and spirit animals in this special NAD feature!

Sam Pinto

While she’s not gracing our TV screens with her captivating smile, Sam Pinto is living the life of a beach lover and being a successful entrepreneur at it. Her love for the ocean became the inspiration for all her ventures – the surf beach resort L’Sirere and her swimwear brands Sirena Swimwear PH and Finn by SP.

“There is something about it [ocean] that makes me truly happy. From the smell, to the heat and the feeling of peace. And I wanted other people to experience this happiness from within, also feeling good and looking good about themselves.”

Of course, staying true to her love for the ocean, her spirit animal – if we can classify it as one – is a mermaid. 

Sam experienced the same challenges that every entrepreneur faced, but she managed to overcome them with her tenacity. This is especially true when the pandemic hit. “There’s no way but up from here. I mean, I think we’ve been through so much that we have to keep moving forward and be better for yourself and others.”

She also highlights the need to be visible to your audience as part of how businesses can reach their goals. “Social media is very powerful now. Everyone is always on their phones. And by hiring a digital marketing agency, they know all the ins and outs of marketing in the social media world, which means it’s easier to get to your goals.”

Empowering words for fellow Filipinas: “Just go for it. It’s not gonna be easy and perfect but it’s a learning process along the way. It’s all gonna be worth it. Every success should be an inspiration to another. Just keep cheering and supporting each other.”

Chloe Dauden 

Every woman’s secret weapon is a good shade of lipstick, and that’s exactly what Chloe Dauden brings us. 

Her journey of being a successful entrepreneur began when she launched her sleepwear brand five years ago. Now, she’s rocking the cosmetic scene with Kyss Cosmetics while also investing in the restaurant industry on the side – what a busy gal!

Her spirit animal? Sara Blakely, the inventor of Spanx and known for being the youngest female, self-made billionaire in the world. 

Chloe’s inspiration to start a business came from her childhood aspirations. “Ever since I was young, I would always create or find things that I could sell or resell. I remember going with my mom to Divisoria when I was still in grade school, and I bought these boxes that I designed and played with and sold it as a jewelry box. I guess I still have that drive, but it’s only bigger this time.”

Chloe understands that one of the ways to being successful at what you do is exposure and having the right people to do it for you. “When it comes to marketing, it’s always best to hire experts in the field. As your company or business gets bigger, it would be difficult for you to do everything on your own. Digital marketing requires so much time and effort and it would be best to work with an agency to help you come up with the best marketing campaigns for your social media accounts.”

Empowering words for fellow Filipinas: “Always start with whatever you are passionate about because it will be the one that will inspire you. If you’re unsure of what your passion is, observe the things around you and try to think of small problems that would interest you in creating a solution. Sometimes, great business ideas come from trying to solve those little everyday problems. Never stop learning because your greatest competitive advantage will always be education.”

And one last thing she shares with us, “Don’t give up easily because it’s not an easy climb and lastly, never run out of cash! (No.1 rule in business)”

Ryza Cenon

She’s known to most as the Ultimate Female Survivor of a reality TV show back in the early 2000s. But what most don’t know is her talent and wit at being an entrepreneur. Ryza Cenon shows us that being what the ultimate female survivor is all about – on screen and off screen. 

Her drive to start a business started when close friends Chloe and Erika pitched the idea of starting their own lipstick brand, Kyss Cosmetics. And the rest, you could say, is history. Kyss Cosmetics lipsticks are hot in the market! 

Beyond the success of being an entrepreneur, what motivates her to go further is someone dear to her heart. “My son. I’ve always been a goal-oriented person. But being a new mother has brought out an even greater need for me to look for other ways to achieve success.”

Of course, a good product is just as good as how exposed it is to the audience. This is exactly why Ryza believes being digital is essential. “Whether we like it or not, It’s a digital world now. We live in an age where social media reigns supreme. And as an entrepreneur, it’s more important than ever to be visible online and I feel that the best way to do that is to go with a digital marketing agency to handle all my digital marketing needs so that I can concentrate instead on what really matters, which is making our product better.”

Empowering words for fellow Filipinas: “You are stronger than you think. Don’t be afraid to fail and make mistakes. Don’t hesitate to ask for help or advice from other women entrepreneurs – you don’t need to go at it alone. Network and have a clear goal. Learn to accept and process criticism. Most importantly, trust your instincts. You do you. Don’t let anyone tell you what you can or cannot do based on your gender. Being a woman is a strength and there is absolutely nothing that we cannot accomplish.”

Trude Lizares

Her passion for art and fashion served as her ticket to success. Trude Lizares shows us how creativity can bring you a step closer to your dreams. 

Trude has been dedicating herself to her craft for the past 30 years, alongside her team of artisans that produces masterpieces after masterpieces for her fashion line. “I treat this as an expression of myself in that I extend myself to my clients in every piece that I create.  I also have inculcated the importance of social responsibility and environmental awareness in my brand.  Every piece is made of natural sustainable materials.” 

Fashion is not the only thing she is passionate about. Trude makes an effort to inculcate the importance of social responsibility and environment awareness in her brand. The reason she prefers to work with local talents instead of outsourcing abroad is to ensure their labor rights and good practices are upheld. 

Behind every successful woman is an inspiration that pushes her to greatness, and for Trude, her father is one to influence her passion. “I’ve always been an artist, having grown up with my dad who was a painter and founder of the art association of Bacolod. I love clothes so my artistic inclinations I have used in my creations.” 

She likens herself to an eagle that challenges every storm and soars above the rest. Despite her success, Trude never forgets to look back at her beginnings and remain true to her faith. “With God as my anchor, I have learned to rise above the adversities in life.” 

Like any modern entrepreneur, Trude understands how digital is the way to go when it comes to marketing. “With everyone being online, it is best to have a digital marketing agency to handle marketing and social management of the business. Having one substantially increases the efficiency of the business’ social media and marketing strategies. Much more, with Covid when people hardly go out of their homes, being seen and tangible online highly increases the brand’s representation and reach.”

Empowering words for fellow Filipinas: “One has to love and have passion for what she chooses to do. Know your heart and be firm on what you believe in. Work hard at your goals and never tire. While doing so, try your best to get as many people involved in the business and help them along the way. Always practice social responsibility and environmental awareness.  Keep your morals high and always give the glory back to God – the ultimate creator from whom all things come.”

Moving Forward Stronger Than Ever

More and more women are carving their own names out there, and we’d love to be a part of their journey. 

NAD stands behind every woman entrepreneur in building their business from the ground up with the same level of creativity and passion. If you’re a business owner looking to make your own name in the industry, we’re here for you.

The post NAD Highlights: Celebrating Modern Women and Their Words of Entrepreneurship Wisdom appeared first on New Age Digital.

With contactless service becoming the new normal, one of your strongest weapons is staying visible on wherever your customers are. Be it on Facebook, Instagram, or on Google, how customers visible you are makes you a winner in this digital age.

And that’s our cue.  

The NAD crew is ready to give businesses their well-deserved spotlight this 2021, get started on their online presence, and pave the way for a more successful year.

This month, we’ll be launching our #NADGivesBack campaign to show businesses what it means to be in front and center of today’s digital-savvy customers.

One lucky small or medium-sized business will get a FREE photography + videography services done by our talented team. Our #NADGivesBack campaign is open to business within Metro Manila catering to any industry.

To join, simply follow these steps:

1. Like our Facebook page and share our #NADGivesBack campaign post. Your post must be set to public. 
2. In the caption, tell us about your story and why you deserve to be our winner.

This is your chance to showcase the best of your brand with strategies and creatives delivered by our innovative, fun, and passionate team.

We’re excited to hear about your story, share our creative fuel, and build the foundation for your digital success. Join our campaign today!

If you have any questions, please feel free to reach out to us at hello@newagedigital.ph.

The post New Age Digital Launches #NADGivesBack with Free Creatives Services appeared first on New Age Digital.

TikTok Sales Strategy is no longer optional for MSMEs who want consistent online revenue. Many small businesses are posting videos daily, but not all of them are converting views into paying customers. The difference is not just creativity; it is strategy and execution.

Today, TikTok is not only for trends and dances. It has become a serious selling platform specially with tools available through TikTok for Business advertising solutions that help brands drive conversions. MSMEs that understand positioning, content flow, and buyer psychology are the ones winning attention and sales.

In this article, you will learn practical steps that can help transform engagement into income, even if your marketing budget is small.

Why TikTok Sales Strategy Matters for MSMEs

Most MSMEs focus on views and followers. But views alone do not pay bills. What really matters is conversion.

A clear TikTok sales strategy helps business owners:

• Attract the right audience
  
  
• Build trust faster
  
  
• Guide viewers toward purchase
  
  
• Maximize each content effort
  
  

Without structure, your content may go viral but generate zero revenue. Many business owners experience this frustration already.

A good strategy aligns content with buyer intent. It connects entertainment with subtle selling. This balance is important because TikTok users dislike hard selling, but they respond well to authentic recommendations.

1. Create Content That Educates Before It Sells

The majority of MSMEs make the common mistake of selling too early. It would be better if you focused on the value first before the sale.

Educational content helps you gain authority. For instance:

• Show product demo
  
  
• Share customer problem and solution
  
  
• Explain common mistakes
  
  
• Provide quick tips related to your niche

If you have educated the audience with something helpful, you have started to gain their trust. Gaining trust will increase the chances of the audience making a purchase decision.

Your TikTok sales strategy should be based on the following simple equation:

Value → Trust → Offer → Conversion

You should not rush the offer stage. The audience should be warmed up first.

Videos with a length of 15-45 seconds perform better. Keep the message clear and simple. Avoid too much text overlay because it distracts the viewer’s attention.

Use a Soft Call to Action in Every Video

Many MSMEs forget to tell viewers what to do next. This is a big loss of opportunity.

Every piece of content must guide the audience somewhere:

• Visit the link in bio
  
  
• Comment a keyword
  
  
• Join live selling sessions
  
  
• Send direct message
  
  

But the call to action must feel natural. For example:

Instead of saying, “Buy now! ”
Say, “If you want a full guide, check the link in our bio.”

A small language adjustment creates a big difference. This is one core element inside effective TikTok strategy implementation.

Consistency is also important. When the audience repeatedly hears your direction, they become familiar with your sales funnel.

Leverage Social Proof and User-Generated Content

People trust people more than brands. That is reality.

Show testimonials.
Present the outcomes before and after.
Post client testimonials again.

User-generated content increases credibility. It reduces buyer hesitation.

Another powerful method is live selling. During a live session, you can answer objections instantly. This improves conversion rate faster compared to static posts.

Your TikTok sales strategy should integrate content posting and live engagement together. When both work together, sales momentum becomes stronger.

Concluding Remarks

With careful preparation and a focus on value creation, soft selling, and proof, MSMEs can turn views into revenue.

TikTok is a competitive space, yet it is wide open for you. Once you have a structured sales approach for TikTok, you’ll stop chasing virality and start creating predictable income.

The post From Views to Sales: 3 TikTok Tips for MSMEs appeared first on New Age Digital.