More than half of consumers from all age group rely on videos for purchasing decisions. Businesses now tend to take advantage of this to boost their online presence and, ultimately, gain new customers. Sources reveal that websites with videos on their homepages are likely to have more visitors and clicks. It also showed a higher chance of appearing in Google’s front page by at least 53%.
Videos have become so effective that SEO services in the Philippines now include videos as one of their primary content forms to boost search rankings and website visits. The key is looking for the right types of videos that properly correspond to your business’ online marketing needs.
1. Explainer Videos
Explainer videos are online marketing videos that provide information about a product or service as short and concisely as possible.
- About 95% of consumers have watched explainer videos in order to get to know more about a product or a service.
- At least 72% of businesses use explainer videos in their online marketing; making it the most-commonly used type of video.
How to Create Explainer Videos:
Animation is used in explainer videos to include endearing visuals to capture the viewers’ attention as the duration is shorter. It’s also usually accompanied by a clear voice-over narration.
- Ideal length should run between 60 – 90 seconds (or shorter).
- Avoid going over the three-minute mark.
- Consider your audience’s attention span.
- Make your message simple yet clear.
2. Product Demo Videos
Expounds on the benefits and value of a product or service instead of simply explaining what they are. It also demonstrates the use of the product or service to showcase value for customers.
- At least 73% of website visitors are likely to make a purchase after watching a product demo video.
- Consumers are likely to be influenced to purchase a product at least 1.81 times more when they watch a demo video.
How to Create Product Demo Videos:
Demonstrate how your products or services work in action. Highlight the most important features and show in detail what customers may expect once they purchase.
- Ideal length should run at least two to three minutes.
- Create the video like you are demonstrating the product to a live audience (or person).
- Make the videos as detailed as possible.
3. Video Testimonials
These show positive reviews from existing customers who have tried and tested a product or service.
- 93% of consumers are influenced by online reviews or testimonials by fellow consumers before making a purchase decision.
- 72% of consumers are more likely to trust a business after reading or watching positive reviews.
How to Create Video Testimonials:
Build customer trust right away through showing actual cases of positive customer experiences. If possible, give specific scenarios where a product or service had helped customers fix a problem.
- Ideal length should run between two to three minutes.
- Ask relevant questions that provoke genuine, honest answers.
- Boost conversions by placing them on landing pages that will serve as proof for new visitors.
4. Company Culture Videos
Short clips that give customers or potential employees a peek of what the culture is like inside businesses or companies.
- Companies that highlight culture videos increase customer satisfaction by at least 30%.
- 47% of prospective employees rely on company culture videos to see the company’s working environment.
- There’s at least 48% of employee turnovers with a company that has a low engaged culture.
How to Create Company Culture Videos:
Show the company’s vision and mission. Get testimonials from employees and highlight company events.
- Ideal length runs from one to two minutes.
- Feature insights from seasoned and passionate employees.
- Show a healthy work environment.
This allows consumers to have a look on the process of how businesses create their products. Using behind the scenes footage helps in building brand authenticity and increase consumer trust.
- 87% of viewers are likely to watch BTS content or never before seen videos.
- 81% of consumers buy based on trust and are more likely to purchase when they’re aware of how a product or service is made.
How to Create:
BTS content is a shared secret to the customers about the process of creating your product or service, so make sure they contain helpful facts behind the finished product.
- Make the tone of the video casual and friendly.
- Show the working space where the ‘magic’ is supposedly made.
- Always be genuine.
6. Personalized Videos
This type of video content shows the nature of a business. It is often made to cater to a specific audience within your current customer base.
- 80% of online shoppers are more likely to make a purchase when presented with personalized content and experience.
- Personalized videos show 8x increase on click-through rates compared to standard email campaigns.
- There’s at least 19% increase in sales for marketers who create personalized videos.
How to Create Personalized Videos:
Encourage conversation and pique interest of the viewer from the very start by showing content that provides answers to their commonly asked questions.
- Ideal length should run between 30 to 60 seconds.
- Summarize important details.
- May use the ‘personalized’ aspect of the video as the thumbnail.
7. Tutorial (How-To) Videos
Video type that shows a step-by-step guide for customers when using your products or services.
- Users are 3x more likely to watch how-to videos of products than reading the instructions.
- How-to videos are among the most searched categories on YouTube.
- 53% of users watch at least two tutorials per week.
How to Create How-to Videos:
Create a storyboard and a script where the steps are listed in a logical order to make the instructions clear. Put subtexts in the clips accompanied by narration.
- Ideal length could run from three to six minutes (depending on the instructions).
- Research the most common type of questions from your customers.
- Record a separate voice-over material.
Video presentation hosted online that aims to educate viewers about a product or service interactively.
- 48% of consumers prefer engaging in interactive video content before deciding to make a purchase.
- There’s an increase between 5% to 20% in conversion rates for webinars compared to other types of content.
How to Create Webinars:
Webinars can be a live event. Choose the right speakers, plan relevant content, and send multiple calendar invites.
- Ideal length should run from 15 to 60 minutes.
- Archive the live streaming to be used as different content in the future.
- Use the webinar to promote current campaigns or deals.