There’s no doubt that social media is one of the most powerful tools that businesses can use to market themselves online, especially nowadays when people’s social lives are becoming more and more entwined with everything digital.
However, no matter how all-powerful social media marketing may seem, there are a lot of things that people tend to exaggerate about it. Despite data proving it to be false, a lot of assumptions or ‘myths’ have been made about it and it’s still circulating online—inflicting damage to the digital marketing strategies of numerous brands and online businesses.
To help you separate fact from fiction, we’ll be listing down marketing myths that social media management agencies in the Philippines have debunked but continue to be prevalent online. Avoid all of these—at all cost—this 2022!
Joining every social media platform is a must.
With how effective social media marketing is in growing a brand’s influence online, many assume that the more social platforms you are present on or use, the better. We hate to break it to you, but that’s far from the case.
If you participate in multiple social media networks, you’re only burdening yourself with unnecessary responsibilities. The fact is, not all platforms will be ideal for the business you have. Keep in mind that social networks serve different types of purposes and often cater to specific demographics.
In ddition, the more platforms you need to update, the lesser time you have to create quality content for each. And as we all know, content is king when it comes to social media marketing. Your audience and potential consumers won’t settle for mediocre. Give them the value that they serve!
The best thing you can do is to focus on 1 or 2 social media sites, whose platforms align with the kind of business you have. For example, if you trade in skincare, you should use Instagram—it’s perfect for presenting your products as its layout is visual-oriented. Its community also primarily caters to young adults, a population who cares about their appearance—meaning they’re more likely to become customers.
Follower count is the only measure of success on social media.
For businesses, numbers or metrics often equal success. However, in social media marketing, that’s not the case at all, especially when it comes to follower count.
An impressive following acts as a social proof rather than a measure of a brand’s success on social media. What matters the most is the engagement and interaction that you build with your followers. The more developed your relationship is with your audience, the more loyal consumers you bring in.
It’s also important to note that followers can be bought online, which further validates our point above. Meanwhile, the authentic connection that you establish with your consumers is not something that can be bought, you grow it steadily and organically.
It’s a great idea to publish the same post on all your social media pages.
To save on time and resources, a lot of brands online publish the same content on different social media platforms. They think that through it, they make things easier for themselves while remaining effective social media marketers. However, they couldn’t be more wrong.
Social media platforms differ greatly from each other. They have specific target audiences, purposes, and post requirements. This means that brands can’t just copy and paste content from one social network to another.
To be an effective social media marketer, you have to tailor your posts and content according to the platform and the audience that uses it. For example, if you’re using LinkedIn, you should create content that will appeal to other businesses—seeing as its community is focused on B2B (business-to-business) interaction.
Social media marketing works fast.
While it’s true that social media marketing is more effective compared to other forms of marketing at present, its benefits don’t come quickly—as some might assume.
Like any other strategy, you have to work your way up to achieve the results you want from social media marketing. Businesses and brands usually need to build up their platforms for 6-12 months before they can expect consistent and significant gains.
One thing you can do to hasten this process is to utilize paid advertisement. You won’t have to worry since the majority of social media networks today like Facebook, Twitter, LinkedIn and Instagram already have it integrated within their platforms. Of course, while doing this, you have to double down on your content marketing, community management, and engagement to balance things out.
Marketing on social media is all about selling your product or service.
If you think that convincing your audience and followers to buy your products or avail of your services is the essence of social media marketing, then you’re clearly mistaken.
Social media marketing is more than just selling, it’s about establishing an authentic relationship with your target audience and providing them with valuable information and content. It’s through this that you expand your brand’s influence organically, helping you develop long-term brand loyalty.
Meanwhile, choosing to center your brand’s online-social activities around making a sale will paint you as desperate, needy, and in your face. Potential consumers and existing customers will tag you as annoying and avoid your page or posts altogether.
It doesn’t stop there
The myths we listed above are the most common misconceptions that you’ll encounter when conducting social media marketing for your brand or business. There are a lot more out there that you need to be aware of and steer clear of—so put your lab coat on and do supplementary, in-depth research! Feel free to use this list as a guide so you remain on track!
Before we forget, while social media marketing is an important aspect of building your brand’s influence online, it shouldn’t take up all of your time. Other aspects of your online presence also need attention, specifically your website and landing pages.
To significantly improve their performance, you should implement search engine optimization (SEO). It helps your website get more clicks, visits, and views by raising its rank on search engines’ results pages. The higher you rank, the more attention you get! Finding a service provider to help you won’t be difficult at all since SEO services in the Philippines are abundant.